Podcast
27:6 How to launch a niche event
In October 2018 we finally decided to go for our dream of launching an event in the agency space. In this episode I share how planned and launched our event along with the lessons we learned along the way. I will cover: How to launch a niche event in a…
27:5 How to exit your agency
How do you grow an agency, and create an exit plan that allows you to retire? Many agencies grow to a point where the founder becomes the bottleneck, the blocker to growth and the reason the they cannot move on from what they created. Feeling trapped? Looking for a growth…
27:4 How to beat feast and famine
It’s the age old agency problem. You work hard to win the project, and then you are all hands on deck for delivery. In the meantime the sales pipeline gets neglected and before long there is too much month at the end of the money. As a result, you and…
27:3 How to pivot your agency
Today we talk with Oliver who shares how his web agency began to develop solutions to help keep their client websites maintained and secure. As their service developed they realised it was time to pivot away from design/web builds and WebArx Security was born. He shares the process they went…
27:2 How to get more exposure
Agency owners often dream of the perfect PR that generates 100s of leads and yet reality never quite meets expectations. How do you generate great PR for your agency that attracts the right sort of leads? In this episode, Kerry L Watt shares techniques for planning your PR strategy. She…
27:1 Speaker Profile: The business of you
Meet Chris Ducker: Chris Ducker is a serial entrepreneur who has worked his way up as an entrepreneur working 14 hour days 6 days a week to become a virtual CEO. Chris has also written a book on becoming the go- to leader in your industry and build a future…
26:8 Speaker Profile: Dare to serve
Meet Kelly Baader: Kelly Baader is a renowned Digital Sales and Marketing Strategist, Certified Business Coach, Mentor to emerging Christian entrepreneurs, Host of Christian CEO Podcast, author of an Amazon bestseller – A Little Girl Called Grace, and the founder of The Christian CEO University. From a humble background, Kelly…
26:7 How to market your services
Are your current marketing strategies failing you? Do you even have a marketing strategy? (Hey, I’m often winging it folks). Today Michelle Hunter shares how we can create a marketing plan for our services. Expect zero “buzz words”, instead easy to understand explanations, advice and actions. She also shares things…
26:6 Speaker Profile: Generating more leads
Meet Dave Foy: Dave Foy teaches graphic designers how to build websites they can be proud of and how to build your websites profitably and quickly. He also shows you how to make beautiful lead magnet landing pages that generate leads like crazy as well as sharing Elementor tricks and…
26:5 Speaker Profile: Scaling your agency
Meet Troy Dean: Troy Dean is an online marketing speaker; coach, consultant and podcaster. Troy specialises in helping businesses and entrepreneurs use the internet to attract new customers and build their communities. He also runs a membership community training businesses on how to attract better clients, create better briefs and…
26:4 Speaker Profile: Attracting Clients
Meet Martin Huntbach: Martin is the co-founder of Jammy Digital, a WordPress web design agency in the UK. Martin, along with his wife Lyndsay help personal brands & small business owners to make their mark online. As well as building websites for some of the UK’s biggest names in the…
26:3 How to launch an online course
Want to launch your course online but are holding back? Perhaps you struggle with impostor syndrome. Perhaps you are not sure how to get started. Perhaps you have all the knowledge but it feels all jumbled up. In this episode, Mor Cohen shares how she has overcame her fears, how…
26:2 How to deal with feeling overwhelmed
Overwhelm, stress, worry, anxiety can be the everyday experience of an agency owner. We talk with Gabrielle Treanor, and unpack tools we can use to improve our mental health and better handle the day to day. The questions we ask Gabrielle are all from our Agency Trailblazer community from business…
26:1 How to productize your agency offering
Describing what we do and what we offer can often spill out as a confusion mix of words. As we look at our business, what we are working on often reflects that confusing mix, and can feel like utter chaos. Today I chat with Andrew Palmer who shares his own…
25:8 How to transform your agency
We’ve hit episode 200 and so much has changed over the last few years. I’m so grateful to everyone who has supported the show by listening, sharing, joining the group, financially and more. There is a very special offer for our upcoming event here in the UK for those who…
25:7 How to onboard better quality clients
Many agencies tend to be working from project to project, often without being able to develop a more long term relationship with their client. Thus an ongoing rinse and repeat of new leads and projects is required to keep the business sustainable. Excite Media had developed as a typical web…
25:6 How to productize your services
As we develop our agencies, we tend to get busier and busier. Our list of products and services seems to ever expand. Everything we do seems super complicated and unique. We struggle to work out how to bring others in to help us and often we become the bottleneck of…
25:5 How to use split testing in your agency
No matter how clever we are, we can’t only nail it first time. I’ve always learned by testing and improving as well as avoiding past mistakes. I’m aware that I’ve not applied this to our own corporate websites so I asked Adam Lacey onto the show to help me understand…
: Module one: Discovery basics
Introduction Welcome to module one. Here you will learn the basics of discovery and why it is important to your business. We have provided you with a workshop video (and audio version) along with "crib sheet" notes summing up the module for reference. Workshop video What is discovery Quite simply…
: Module two: Selling discovery
Introduction Welcome to module two. Here you will learn why, when and how to sell discovery for client projects. We have provided you with a workshop video (and audio version) along with "crib sheet" notes summing up the module for reference. Workshop video Free vs paid discovery Discovery has a…