27:2 How to get more exposure
Agency owners often dream of the perfect PR that generates 100s of leads and yet reality never quite meets expectations. How do you generate great PR for your agency that attracts the right sort of leads?
Agency owners often dream of the perfect PR that generates 100s of leads and yet reality never quite meets expectations. How do you generate great PR for your agency that attracts the right sort of leads?
In this episode, Kerry L Watt shares techniques for planning your PR strategy. She will share:
- What PR actually is
- The importance of identity
- Understanding brand awareness
- Creating leverage
- Knowing your customer
- Being seen in the right places
Connect with Kerri:
Website – click here
Twitter – click here
