27:6 How to launch a niche event
In October 2018 we finally decided to go for our dream of launching an event in the agency space. In this episode I share how planned and launched our event along with the lessons we learned along the way.
Lee Matthew Jackson
I will cover:
- How we came up with the idea
- What the main mission behind the event was
- How we planned it
- Why we chose the venue
- What went right
- What went wrong
- What would we change
- How we sold our tickets
- How we got the right speakers
- How we’ve continued to sell next years event
How to launch a niche event in a nutshell?
- Have a mission
- Have a desired outcome
- Refine your messaging
- Validate your idea
- Market and deliver
I will be sharing our custom made Airtable app along with a video on how to use it so you can plan your event using it. This will be available for free. Subscribe to our YouTube channel so you don’t miss it.
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