Podcast
46:3 Fighting a comment apocalypse
How do you get control of all those SPAM comments in WordPress? In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency’s solution, and share a…
46:2 Handling scary data imports
How to import complex datasets into WordPress. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency’s solution, and share a use case. The problem When…
46:1 Dealing with monster websites
How do you cope with large volumes of data in WordPress? In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a problem, discuss his agency’s solution, and share a use…
45:5 Words win business
️ Stephen outlines three lead sources and how words win business. As a third-generation business owner, Stephen knows a thing or two about the ups and downs of running a company. So when his family’s business came to an end, he didn’t waste any time getting back on his feet.…
45:4 From in-person to online
️ Candy shares how they took their unique in-person service online. Having developed an agency focused on providing unique in-person experiences for their customers, Candy had to pivot her agency’s unique service during the pandemic. She shares their initial fears as the pandemic hit, but then their journey to transforming…
45:3 I know you’re busy but…
️ Barbara shares how she only works 10 hours a week and is more profitable. In an awesome office with a growing team, situated a stone’s throw from the beach, Barbara was living the dream life. Right? In an inspiringly honest, open and vulnerable interview, Barbara opens up about how…
45:2 Invest now, get paid later
️ Darren shares how they automated the most time-intensive task. Today’s agency owner didn’t like what his employers were asking him to do, so along with a colleague, they took the plunge and started their content agency. Meet Darren, the Engaging Marketer and co-founder of Engage Web. With raw honesty,…
45:1 Getting things “DoneDone”
️ Michael shares his agency journey from musician to Co-founder of DoneDone Project and task management are key to any WordPress agency. For the last year at Trailblazer FM, we’ve been using DoneDone as our Basecamp replacement! We connected with Michael to learn more about how DoneDone was born. Michael…
44:5 Refocus on LinkedIn
We tackle the myths and share easy-to-action LinkedIn tips and tricks. There are so many social platforms out there. The temptation is to try and be everywhere. Lee tried this for many years, and over time neglected LinkedIn specifically. Why? Well he thought it was boring and irrelevant and simply…
44:4 One page avatar
We share how to research and create your customer avatar. Without a clear set of people to target, our marketing and messaging would be all over the place. Creating a customer avatar is one technique to help you narrow down your focus. An avatar is a representation of your target…
44:3 Spice up your proposals
Lee shares his framework for creating compelling proposals that convert. Sales proposals can be one of the most important tools in a marketer’s toolkit, but all too often, they are dull, boring, and fail to convert. This is often because they are not personalised enough – instead of focusing on…
44:2 One sales activity a day
We share simple sales activities you could engage with on any given day. Sales are all about momentum. You can’t do it now and again and expect to see results. Without regular sales activities, you can quickly fall behind. The problem is we don’t always have the time, right? We…
44:1 Five star profiles
Nicole and I share ways to select or create the right profile image for your brand. The first impression is the most important; Your profile image is such a simple yet effective tool for elevating your brand; We have witnessed a significant number of failed attempts, including folks who no…
43:5 Outsource one small task
The action in this episode is to select a small task and outsource it. Discovering the benefits of outsourcing We often believe doing things ourselves is the most cost-effective way. This may have been true in the early days of setting up our agency, but as our businesses grow, the…
43:4 Cancel a subscription
This episode's action is to cancel at least one subscription you no longer need. Unlock the profits in your agency With the busy pace of agency life, it is easy to let things slide. Before you know it you’ve amassed a range of subscriptions that are costing your agency money,…
43:3 Disable notifications
Activity: disable as many non-essential notifications as possible in order to maximise your focus. Remove distractions and increase productivity Why Constant interruptions rob us of our productivity and compete for our attention. Trying to get your head back into a task can be difficult. Being able to minimise disruptions can…
43:2 Record your screen
The action in this episode is to record your screen in order to develop your SOPs. Develop your SOPs as you record your screen Writing a process document takes time, leaves room for error, and is boring. Many of us prefer video explainers that we can follow along with and…
43:1 Write every idea down
In today's episode, the action is to write every idea down. Capture your ideas and unlock your creativity The brain was not designed to store memories. I have lost count of the number of ideas I’ve had, told myself I will remember then promptly forget minutes later. In this season,…
42:7 Seasons Greetings
We wrap up Season 42 with messages from our agencies and some festive music. Our guests share their thoughts and advice for winding down, enjoying the season and starting fresh in 2020. My cohost Edison joins me in introducing the episode and shares his favourite hosting platform also! Meet the…
42:6 Winding down for the holidays
As many agency owners will relate to, the holiday season can be the most stressful time of the year. You have projects that you have to wrap up. You have work that you have to put on hold. You know that the following year is going to be busy the…