Podcast

Spice up your proposals

S44-E3 - Featuring Lee & Nicole

August 4, 2022

Spice up your proposals
💡  Lee shares his framework for creating compelling proposals that convert. 

Sales proposals can be one of the most important tools in a marketer’s toolkit, but all too often, they are dull, boring, and fail to convert. This is often because they are not personalised enough – instead of focusing on what the customer wants, they provide a word salad of irrelevant information and numbers. As a result, potential customers switch off, and the proposal is forgotten.

In this episode, Nicole and Lee take us into the mindset of the potential customer, share what hasn’t worked in the past and deep dive into the framework that Lee’s company uses to create proposals that win profitable projects.

The framework

  • Understand
    • Reverse brief their goals.
  • How
    • Share how we can help them achieve the goal.
  • Prove
    • Share relevant past stories of successes.
  • Personalise
    • Add that personal spice that demonstrates your connection with them.

Resources

Leave a Reply

Your email address will not be published.

Search

Got a specific topic in mind you want to check out? Use the search below:

Subscribe to the podcast

Subscribe to our channel

Never want to miss out on a video again? Head on over to our YouTube channel and click subscribe!

More Episodes

Treat your ear drums to more from the Agency Trailblazer Podcast with these awesome episodes.

Season 44 - Episode 5
Refocus on LinkedIn

Refocus on LinkedIn

Listen now
Season 44 - Episode 4
The one page avatar

One page avatar

Listen now
Season 44 - Episode 2
One sales activity a day

One sales activity a day

Listen now