Spice up your proposals

S44-E3 - Featuring Lee & Nicole

August 4, 2022

Spice up your proposals
💡  Lee shares his framework for creating compelling proposals that convert. 

Sales proposals can be one of the most important tools in a marketer’s toolkit, but all too often, they are dull, boring, and fail to convert. This is often because they are not personalised enough – instead of focusing on what the customer wants, they provide a word salad of irrelevant information and numbers. As a result, potential customers switch off, and the proposal is forgotten.

In this episode, Nicole and Lee take us into the mindset of the potential customer, share what hasn’t worked in the past and deep dive into the framework that Lee’s company uses to create proposals that win profitable projects.

The framework

  • Understand
    • Reverse brief their goals.
  • How
    • Share how we can help them achieve the goal.
  • Prove
    • Share relevant past stories of successes.
  • Personalise
    • Add that personal spice that demonstrates your connection with them.


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