Podcast

One page avatar

Season 44 - Episode 4 | Featuring Lee & Nicole

August 4, 2022

One page avatar
💡  We share how to research and create your customer avatar.

Without a clear set of people to target, our marketing and messaging would be all over the place. Creating a customer avatar is one technique to help you narrow down your focus.

An avatar is a representation of your target customer. It can be as detailed or as general as you wish, but having at least some fundamental information is required. With this knowledge, you can begin developing products and services that resonate with your avatar.

It doesn’t need to be complicated. In this episode, we share how to research your avatar and tools to get it down on paper.

Resources

Further reading

  • How to create a buyer persona (Hubspot) – click here
  • How to create a customer avatar (DigitalMarketing.org) – click here
  • How to create a customer avatar (Constant Contact) – click here
  • 5 tips to creating your perfect avatar (Business 2 Community) – click here
  • Customer avatar worksheet (Digital Marketer) – click here

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