Podcast
18:1 How to make clients feel like family
Do clients frustrate you? Do you feel like your clients are frustrated with you? How can you make your clients feel like family and actually enjoy your interactions? Theresa Hill shares how her agency cultivates family both internally and with their clients around the world. Hot topics from todays episode…
17:8 I messed up our social media!
As an agency we have not been generating the traffic, the engagement and the leads like we used to on social media. In this episode I share with you our recent discoveries, the mistakes we’ve been making and what we’ve done about it. Over the last two years I’ve kept…
17:7 How to create content that gets you noticed
Getting noticed helps you attract leads and sales. An effective PR strategy involves creating content that catches peoples attention. In today’s episode, Janet Murray shares how to get exposure by creating engaging content. She talks us through key content and strategies for both traditional media and online. Find out the…
17:6 How to write better proposals
Sending a compelling proposal helps your agency win business. Actually writing one is another story. What do you write in your proposal? How do you structure it? How can you save time writing it? Adam Hempenstall, founder of Better Proposals shares his experiences growing his agency and learning key best…
17:5 How to improve your SEO
Confession – I had not been taking SEO seriously enough… that is until something happened that blew me away. (Listen to today’s episode to find out what). Kyle VanDusen as a result connected me with today’s guest, Chris Castillo for him to share his story and lessons he has learned…
17:4 How community helps agency growth
Without connecting with community, peers and other friends, your agency could be missing out on ideas, strategies and partners that will help your business grow and thrive. Michael MacGinty has been running his agency for 20 years, but was only introduced to all the amazing online groups once his business…
17:3 An introduction to messenger marketing
Email marketing is tough! Conversions can be very low for a lot of effort. Mikael from ManyChat introduces us to “Messenger Marketing”, a way to connect with your audience on the platforms they use that has increadibly high conversion rates.Together we create scenarios how an an agency might use messenger…
17:2 How to sell without selling
We meet the Marketing Manager of 93digital, an exciting WordPress Agency based in London. He shares insights into agency life, as well as how they generate leads through providing valuable information in multiple formats. From case studies, special reports, events resources, speaking and more, 93digital have invested in creating value…
17:1 You have the competitive edge
Phil noticed that huge global agencies are hurting. They are losing large projects to much smaller agencies and consultancies. Noting this was due to flexibility, speed and price, Phil wanted to be on the right side of history launched his creative agency.Content creation, predominanltly through video has allowed him to…
16:8 How To Embrace Change In Agency Life
There can come a time in the life of an agency where things feel like they have plateaued. How can you scale? How can you change things up for growth?Jason Vance shares his journey and how he’s made a significant shift in his pricing as well as exploring brand new…
21:1 Rickard Web Design – #AgencyLife
Tracey has been a freelance web designer and developer for 12 years creating completely bespoke WordPress websites. She has extensive experience in sales and marketing and customer relationship management. She helps business target their customers through their websites. As a finalist in the Woman Who Achieves awards she was awarded…
16:7 The Impact of GDPR On Your Website
What is the impact of GDPR on your website and what should you be doing about it?This episode serves educate as well as help build a framework for tackling compliance with your website.Original article here: https://trailblazer.fm/gdpr-for-websites/
16:6 WordCamp London 2018
A grouping of recordings, calls and soundbites from WordCamp London 2018. We had such a wonderful time, built on our friendships, made new friends and learned so much.I had the privilege of speaking at the conference. You can grab the slide deck here.Recordings include:Nathan from WP BuildsRobbie from Beaver BuilderPaul…
16:5 Rise Of The Youpreneur
In a crowded market, how can your agency stand out in your industry? Chris Ducker shares his experiences of elevating himself above his brands, being the face and voice that people first connect with. We also look at how building a personal brand has helped grown my agency.And finally, we…
16:4 WordPress Tools for Your Agency
Geek out with us as we share the WordPress tools we use to run our agencies. Meet my mate Róbey Lawrence who has grown his agency and developed productized brands for his services all of which are cleverly linked through themeing, messaging and subject.This is a proper geek out session,…
16:3 Businesses That Educate Dominate
How do you harness the power of “funnels” for your business? What IS a “funnel”? You may have been creating funnels for longer than you realised.Mike Killen unpacks what a funnel really is, and highlights the importance of providing really valuable content that will educate, build credibility and encourage the…
16:2 How to manage costs in agency life
Being profitable is not always about selling more and gaining more clients. In this episode we talk through basic cost management and how we keep our finger on our financial pulse to make informed decisions and ensure we have a good balanced approach to work and play.Profit and LossIt is…
16:1 How To Add An SEO Service
Many agency owners shy away from offering SEO as it seems to be such an unknown quantity. It can seem confusing, hard to track and hard to manage. Rob Watson helps us understand how to begin to add SEO services that are manageable and scaleable.Connect With RobFacebook: https://www.facebook.com/rob.watson.5243?fref=grp_mmbr_listTwitter: @clicktosaleWebsite: https://www.clicktosale.co.uk/MentionsMade…
15:8 How To Repurpose Your Content
How do you get more engagement for your content? How can you effectively promote it across multiple platforms and mediums?Amy Woods of Content 10x shares strategies and tips for repurposing your content in easy and manageable ways. She also shares her story from a job she enjoyed, through a life…
15:7 How To Position Your Business For Success
Are you struggling to attract higher paying clients? Troy Dean from WP Elevation shares how he, and 100s of WP Elevators have repositioned their businesses for success. Troy is running a series of webinars on how to run a WILDLY successful WordPress business. Find out more at: https://trailblazer.fm/wpewebinar During the…