An uneducated audience think they don’t have the budget to spend with your agency. An educated audience find the budget because they understand the benefits, the value and the reasoning.
Martin Huntbach unpacks how he and Lyndsay have been able to charge significantly more by providing valuable free content to their audience.
He also shares how they removed a service that generated 50% of their revenue, to focus on doing what they really loved.
Throughout this episode, we can see that Martin and Lyndsay have focused in on doing what they love the most. This feeds their energy and permeates their brand and communications.