Podcast
34:7 Website discovery framework
Avoiding misunderstandings and ensuring you get everything down during the discovery process can be a nightmare! To help facilitate productive discovery sessions, we developed a framework that we’ve used on countless projects to ensure we capture as much as possible without missing the important elements. The framework structure: The Database…
35:3 How I landed my first client
As a teenager, I knew I wanted to be in business. My world was very small being the small UK town I live in so my game plan was to serve my local community as a web designer. In this episode I will share: Watch it on YouTube. Resources Sell…
34:6 The benefits of internships
Considering taking on an intern? Meet Sam, former intern and mentor for interns at P&W a design agency based in London. Sam shares her journey, experiences and best practices when looking for an intern. She also shares with us her exciting project called “Tern Heads” a community that is revolutionising…
35:2 Running an agency with depression
I’ve been battling with my mental health many year. I’ve had a range of support including medication to keep me on track but things are still hard. Getting up in the morning is still an effort. A throw away comment from someone can still send me spiralling for days. Yet…
35:1 Why type matters (more than you think)
We are exposed to typography on a daily basis. From signs in the treat to our computer screens. Without type, we would be unable to consume information and to act upon it. It’s everywhere and it’s important we get it right for our business and for our clients. A hard…
34:5 Connect with your ideal audience
We all have a personal brand, even if we don’t fully understand what that is or what it looks like. Through networking, through attending events and through showing up online, I’ve developed a personal brand that attracts the right type of clients to the businesses I am a part of.…
34:4 How to create a peer mastermind
Without being a part of a mastermind I would not be where I am today, nor would I have the clarity focus and drive to push onto where I am headed. There is immense power in a small group of people, meeting regularly and holding each other accountable that can…
34:3 Attracting the ideal client
When Jemma launched her VA business last year, she was not clear on who her ideal client would be. The first few months saw a range of clients and projects. These experiences and interactions highlighted the importance of niching to a particular client time and range of services. Join us…
34:2 Agency in the cloud
In 2012 my agency used multiple providers on multiple platforms. We’d created a support nightmare for ourselves and we knew we needed to change how we delivered our services. This podcast unpacks our journey into the cloud and the lessons learned along the way. We unpack: The key takeaways:
34:1 Niche within the niche
During Agency Transformation Live 2020, we interviewed Brad Morrison on how he developed his niche over time. Having started providing services within an industry that did not seem to be as commercially viable, his agency expanded into other sectors. They eventually landed upon the service niche of care plans. Having…
33:8 Getting better support
A product or service is more often than not measured by the quality of support provided. The reputation of a company can be its downfall should it provide poor after care. Yet I think there are ways that we can improve the support we get from the products that are…
33:7 The COVID economy
We are surrounded by negative messaging on the news and in social media. Global economies are being massively impacted by the pandemic, and as business owners, we may be feeling worried and concerned. I invited Nev Harris onto the show to share with us lessons we can learn from past…
33:6 Productive online meetings
Are you getting burned out on online meetings? Many agencies are seeing their meetings increase as clients and team members seek assurances and companionship. Whilst lockdown may have removed the travel burden, regular and unproductive meetings can continue to have a negative impact on your productivity, motivation and mental health.…
33:5 Managing your personal finances
During these uncertain times, income may be much reduced. I share how to manage your personal finances, make savings and enable your money to go further. We approach this both as a business owner and as an employee. Our audience are a wide mixture of agency owners and awesome staff…
33:4 Ideas for pivoting your agency
No business has been untouched by the global pandemic of 2020. Some agency owners recognise a need in their business to pivot so they can add value to their customers, and weather these uncertain times. In this episode I will share a range of ideas to get you thinking on…
33:3 The future of web design
The world has changed within days, and you may be concerned about your business and the future of our industry. In this episode, I share with you how we are best positioned to help build the new digital community of tomorrow. I want to encourage you in this episode of…
33:2 Surviving a recession
In 2008 nearly the whole world fell into recession. Overnight we lost some of our biggest clients, and others drastically cut their investments with our agency. Fast forward to today. The global Pandemic is hitting the stock market, and it is predicted that another recession is round the corner for…
33:1 Planning your agency social media strategy
Being intentional with social media allows you to build your brand. You can build trust and generate valuable leads for your agency. In this episode I will share with you the basics of planning your social media strategy, including: If you are struggling to know where to start, and have…
32:8 How to hire a virtual assistant
There comes a point in your agency when enough is enough. You cannot do everything and you realise you need outside help from a freelancer or virtual assistant. The thing is, you’ve heard horror stories from other agency owners and your last freelance experience was a nightmare. How do you…
32:7 Managing your agency finances
Do you know what is in your bank account, who owes you what, and what you have to pay out? It’s likely you don’t as running an agency is time intensive and demanding. Finances become something we dread at the end of our financial year as we hand over a…