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34:7 Website discovery framework

Lee Matthew Jackson
Lee Matthew Jackson

Avoiding misunderstandings and ensuring you get everything down during the discovery process can be a nightmare! To help facilitate productive discovery sessions, we developed a framework that we’ve used on countless projects to ensure we capture as much as possible without missing the important elements.

Lee Matthew Jackson - Trailblazer FM ™


Lee Matthew Jackson

Trailblazer FM ™

The framework structure:

  • Define terms
  • Establish users
  • List all possible journeys
  • Match journeys to users and systems
  • List out actions for each journey
  • Match users to actions
  • Group journeys into phases
  • Produce document
  • Agree schedule

The Database

Since the launch of this episode we’ve received countless questions and requests for help. We’ve therefore updated our framework, developed a course and launched the “Project Discovery Blueprint“.

Supporting episode

In episode 245 Andre Gagnon interviewed me on our process for making writing discovery documentation fun using our “story technique”.


PodcastSeason 34

Lee Matthew Jackson

Content creator, speaker & event organiser. #MyLifesAMusical #EventProfs