Practical advice for agency owners.
34:8 Outcome driven websites Paid Members Public
The website is often seen as a checkbox on a long list of mundane and irrelevant marketing activities. It tends to become an online “calling card” with little to no thought on what it should actually do for the website owner.
34:7 Website discovery framework Paid Members Public
Avoiding misunderstandings and ensuring you get everything down during the discovery process can be a nightmare!
34:6 The benefits of internships Paid Members Public
Considering taking on an intern? Meet Sam, former intern and mentor for interns at P&W a design agency based in London. Sam shares her journey, experiences and best practices when looking for an intern.
34:5 Connect with your ideal audience Paid Members Public
We all have a personal brand, even if we don’t fully understand what that is or what it looks like. Through networking, through attending events and through showing up online, I’ve developed a personal brand that attracts the right type of clients to the businesses I am a part of.
34:4 How to create a peer mastermind Paid Members Public
Without being a part of a mastermind I would not be where I am today, nor would I have the clarity focus and drive to push onto where I am headed. There is immense power in a small group of people, meeting regularly and holding each other accountable that can transform a business.
34:3 Attracting the ideal client Paid Members Public
When Jemma launched her VA business last year, she was not clear on who her ideal client would be. The first few months saw a range of clients and projects. These experiences and interactions highlighted the importance of niching to a particular client time and range of services.
34:2 Agency in the cloud Paid Members Public
In 2012 my agency used multiple providers on multiple platforms. We’d created a support nightmare for ourselves and we knew we needed to change how we delivered our services. This podcast unpacks our journey into the cloud and the lessons learned along the way.
34:1 Niche within the niche Paid Members Public
During Agency Transformation Live 2020, we interviewed Brad Morrison on how he developed his niche over time. Having started providing services within an industry that did not seem to be as commercially viable, his agency expanded into other sectors.