Podcast
30:2 You probably need a business coach
Running your business alone is a hard slog. I know because I’ve done it. Even if you have business partners or a team, you are still IN your business day to day with all of the internal and external influences that might be affecting decisions, productivity and success. In this…
30:1 How Lee screwed up the podcast SEO
Now and again a guest comes along who shatters my bubble and changes my mind. This happened in this episode with Pete Everitt. Full disclosure: I have created HUGE amounts of content for 4 years and invested hardly any time into SEO just assuming that the sheer volume would take…
29:7 What are your agency values?
How do you give your agency brand a personality? How do you motivate your team, and get everyone on the same page? Ahsan shares how the huge cloud hosting brand Cloudways have managed to communicate their brand and their values to both their customers and internal team. Mentions: Have a…
29:8 It’s time to be frank
We need to be having frank conversations. With so much noise, with so many courses, with so many “experts”, with so much social media…. how can an agency owner catch a break and reconnect with reality? In today’s episode I share some of the frank conversations we’ve had on YouTube…
: A personal update from Lee
Today we get personal. Lee shares what’s been going on in the Jackson household over the last couple of years and how the community and his businesses have helped him through some very dark times. Bear with us this week, it may seem dark, but there is light and encouragement…
29:4 Stop redesigning your agency website
Many agencies go through multiple itterations of their website, never quite happy with what they have produced. We know this because we are guilty of this, and a huge percentage of our community are forever apologising for their own websites. Are you happy with your agency website? Have you gone…
29:5 How to motivate your agency
Agency life can frankly be boring, repetitive and stressful. Being an agency owner can be demanding, exhausting and discouraging. How do you stay motivated and galvanise the team around you? In this episode Lee drops motivation wisdom from our new YouTube series. Motivating your agency Celebrate your accomplishments In the…
29:3 How to establish your brand message
What is your brand voice and message? If you don’t know then neither to your potential clients. What helps you stand out from a crowded market place is a clear message that engages your ideal client. Your messaging needs to appeal, have a hook and promote a response. In this…
29:2 You are NOT a failure
Do you feel like a failure? Is your agency not where you feel it should be? In this episode I share how we dealt with both failure and the feelings of failure in our agency. Be prepared to grab a notebook and to pause this episode at the appropriate moments…
28:8 How to exceed expectations
Your agency need not be a cookie cutter clone of what others think an agency should be. You can truly create something unique that will serve your target market and your own plans too. Today we meet Jordan Johnson who changed his entire business model to focus on unlimited WordPress…
28:7 Marketing activities for agencies
Once you know your ideal customer, developing a long term marketing strategy is essential. To avoid feast and famine there are a range of activities you should be planning and then engaging with to ensure a health attraction strategy for your business. Sales strategies are effective when converting leads, and…
29:1 Launching, niching and growing an agency
What your agency looks like today is likely nothing like you thought it would be. Equally you may be wondering how to start making necessary changes in your business to allow you to grow the team, or free up more of your time. In today’s episode we learn how Tim…
28:6 How to communicate with clients
Communicating on any project can be hard work. Project management tools are designed to help teams communicate, yet can often be off-putting to your less tech minded clients. Your inbox may be full of emails and nested conversations. Your task lists may be full of poorly described issues. Feeling it?…
28:5 Building a balanced agency life
18+ hour days and weekends can be common place in agency life. How do you create a business that promotes a healthy balanced life? Erin shares her story of how she’s been able to build a business that allows her to enjoy the natural beauty of her surroundings, whilst running…
28:4 How to show up and be seen
Starting an agency can be a challenge. How do you connect with local businesses, generate leads, build a portfolio and grow? These are questions Gareth Carr found the answer to as grew his passion into a business in a new country. Yes, not content with the challenges of launching a…
28:3 How to create a buyer experience
Web build and design is not often thought of as glamorous or exciting. In the real world it can be a long process taking weeks, if not months. By the end of the project everyone is glad to get the site live and move on. How can you change all…
28:2 How to make agency life enjoyable
Are you stuck in your business, struggling to focus on doing the things you love? Meet Shane Rielly, who has evolved his business over the years. He was stuck with low paying, high demand clients and has been on an awesome journey developing his agency. He started back in 2006…
28:1 Finding the right privacy policy
Usually at the very last moment in a project your client suddenly says: “What about the privacy policy”. If you recognise that and can relate to the stress of getting your client to provide legal documentation, or you are left trying to put one together, then this episode is for…
27:8 Unpacking Accessibility
Every journey is different. This week we jump into the time machine with Colleen Gratzer as she tells us her story. Her agency has evolved since 2003 and over the last few years she’s been deep diving into accessibility. She blows Lee’s mind with all the things he hadn’t even…
27:7 How to work out your hourly rate
Pricing your projects or working out your hourly rate need not be complicated. In this episode I walk you through how to calculate both a reasonable and logical hourly rate and use that to price your projects and set achievable financial targets. The breakdown Example calculations Available hours / capacity…