Why you need to stop selling websites

S41-E3 - Featuring Beth Livingston

July 14, 2021

Why you need to stop selling websites

With the cost of entry dropping so rapidly for web design and development, how does an agency stand out when trying to generate new leads? According to Beth Livingston, they need to stop selling websites and start selling solutions to problems! In this episode, Beth unpacks the benefits of building a relationship and engaging in a much wider conversation with potential clients.

Rather than focusing on the product(s) you deliver, you can build a reputation as an agency that delivers solutions on time, within budget, and with features that meet the client’s business requirements. You can also build your authority as you tackle head-on their real business issues and connect them with the right solutions.

If I was to sum up this episode in a tweet: Become an invaluable consultant and as a result sell better websites that are more profitable!


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