Time tracking is often seen as a necessary evil - something that takes time away from doing client work or feels like micromanaging employees. In this episode I interview Ilia from Toggl to discover why those assumptions are wrong.
We discuss real-world examples of how time tracking provides valuable data to help agencies work more efficiently, provide better project estimates, optimise team members' time, identify profitable versus unprofitable clients, and ultimately achieve better profitability and work-life balance.
Ilia shares tips on how agency owners can implement time tracking in a way that gets buy-in from employees and avoids it feeling punitive. If you think time tracking is a drag that holds your agency back, this myth-busting episode will surprise you and highlight the many bottom-line benefits tracking time can unlock!
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This is not an affiliate link, I get no kick back. Try it but choose the tool that works for you, if that's not Toggl... then that's totally fine too! Heck a stop watch and a piece of paper is still better than nothing!
We recorded this podcast live, so if you'd prefer to watch you can do so on YouTube.
During our chat, I had the following "ohhhhhh" moments:
- Time tracking can uncover inefficient workflows or mismatches in team members' skills.
- Tracking time leads to better project estimates (profitable) since you can see how long similar projects took in the past.
- Analysing time data helps identify the most and least profitable clients.
- Sharing time data openly with team members and revisiting why it's tracked prevents it from feeling like micromanaging.
- Time tracking helps agencies optimise their services and workflows. Repeatable processes can be productised to scale efficiently.
- Effective time tracking requires contextual data like projects, tasks, and tags. This gives insights versus just raw data.
Connect with Ilia
I loved listening to Ilia's insights. You can connect with him below: