Trailblazer Project Discovery Blueprint

Avoid making a loss when pricing your next web build.

Does taking a project brief take you hours?

Do you often under quote and over deliver?

The hardest part of any web build is getting the price right. There are way too many times that you woefully underestimate what is involved and get locked into a fee that is way too low.

If you bail you destroy a client relationship and your billing. If you ask for more money you create friction and likely receive a big fat "NO". If you honour the contract you haemorrhage money. It's lose - lose - lose!

So how do experienced web agencies handle it?

Lee Matthew Jackson

How other agencies solve this problem

In order to get a better idea of what their clients want, agencies usually offer a discovery service.

The benefits

A well run discovery session will allow you to unpack the requirements of the job in detail, giving you enough information to map out the full scope of the project – and therefore quote correctly.

  • You know exactly what you need to do
  • You charge the right amount ensuring profit
  • You understand your costs and resource availability
  • You deliver exactly what the client has asked for

Sounds like a dream, right?

Unfortunately, the discovery process can be long, costly and complex. Knowing where to start, what to record, and how to present it can be overwhelming.

Well, thankfully you do NOT need to use trial and error to figure it out.


The Trailblazer Discovery Blueprint

With the discovery blueprint and course, you’ll learn the discovery process that I’ve spent the past 10 years developing. This is the same blueprint I have used for complex ecommerce builds and SaaS products that turnover millions in yearly transactions and are used by 1000s of people around the globe.

You’ll learn about

  • Structuring a discovery meeting
  • What information to collect
  • Our unique "story creation" method
  • The document build process

Using this blueprint, you’ll be running discovery sessions like you’ve been doing it for years!


Module one: Discovery basics

Module two: Selling discovery

Module three: The story methodology

Module four: Full discovery blueprint

BONUS: My discovery email swipe files

About Lee

Lee teaches thousands of agency owners across the world how to build a business and lifestyle that they love.

The host of Trailblazer FM, Cloudways Maverick on YouTube and Co-Founder of Event Engine ™.

Focused on teaching agency owners the principles of transformation he hosts the yearly Agency Transformation Live conference.

Lee Matthew Jackson

What others have said

Get access today

Just £75

You will get access to:

  • all four modules (audio and video)
  • my discovery swipe files (emails, agendas etc)
  • the editable blueprint

Buy now


Since announcing the blueprint we've had a lot of excitement, orders and of course questions. So as the questions come in we will add them to the FAQ below.