Tackling assumptions about agency life.
36:8 Discover what makes your agency different Paid Members Public
With so many web agencies, what makes you unique? What is it about your business that would attract clients to you rather than the competition? Like me you may have discovered that competing on price or extra services is not compelling enough to attract the right customers.
36:7 How to manage client expectations Paid Members Public
So often our clients expect the world from us. Over time a line can be crossed and you find yourself at the beck and call providing help and support for things that are far outside your remit. What’s worse is you may even be doing this free of charge in order to keep your client happy.
36:6 How I discovered my niches (Story time) Paid Members Public
Your niche is not always obvious and it can take time to develop the experience, understanding and passion for a particular demographic. I share with you two occasions where I discovered my niche and how.
36:5 Getting the most from an online event Paid Members Public
With so many online events popping up, we have so much choice. How do we select the right events to attend and how do we ensure we get the most from them? Jan has been arranging online summits for many years and shares practical advice for getting the most out of attending an online event.
36:4 How to stop working for free Paid Members Public
There are many ways you may be working for free. Some are by choice, others are not so obvious. In this episode we explore ways you could be devaluing your service and missing out on opportunities to charge for your expertise.
36:3 Do you really need more leads? Paid Members Public
“How do I generate more leads”? This is a common question in our community. In most circumstances I’d suggest you don’t need more leads, you need better leads and a better nurture and conversion process.
36:2 Fake it till you make it? Paid Members Public
In this episode I share my early business experience. I thought I had to project a certain image and it bit me in the butt! I will be sharing with you lessons I learned along the way and encouraging you to be proud of who you are.
36:1 Managing debt in your agency Paid Members Public
Back in the late 00s, my agency at the time was struggling through the global recession. Our model included print management which would leave us responsible for paying printers long before our clients paid their final invoices.