Pricing for web design

Season 47 - Episode 2 | Featuring Candy Phelps

December 16, 2022

Pricing for web design

📈 Candy shares how to price for web design projects.

It’s all over the news; countries are entering or on the brink of recession. We’ve teamed up with Candy Phelps to explore essential financial skills freelancers and agency owners should flex during these times.

In this episode we break down how to calculate your rates and price for projects.

Questions we cover

  • How does price change between a freelancer, an agency with staff, and someone who uses contractors?
  • What are the various price schemes, and how do you choose one?
  • What variables influence your price and market position?
  • Should our price or packaging alter during times of economic downturn or figurative “famine”?
  • How can you know if you’re charging too little or too much?

Lee’s takeaways

During the course of interviewing Candy, here are some of my key takeaways:

  • Decide on your pricing structure—for example, hourly or per project.
  • It’s simple math, but knowing your pricing lets you calculate a fair hourly rate or project estimate.
  • With experience and great reviews, you can start to charge more.
  • Time how long things take in order to get better at estimating the price.

Quote builder

In the episode, Candy mentioned her quote builder. You can access this to download or make a copy of by clicking here.

Connect with Candy

Extra listening

Conference for WordPress Agencies

Join us at Agency Transformation Live 2023, an in-person here in the UK.

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