Note: This transcript was auto generated then some poor soul sat and listened to it, and followed through correcting any mistakes they spotted. Please however expect human error and shout if you spot an issue. Email: lee [fancy curly symbol] trailblazer.fm.
Verbatim text
Lee:
Welcome to the WP Innovator podcast, the podcast for web designers and design agencies, exploring the world of WordPress and online business. And now your host, Lee Jackson.
Lee:
Hello, and welcome to episode number 77 of the WP Innovator podcast. On today’s show, that was the new jingle. I hope you liked it. On today’s show, we have Chris Ducker. He’s the youpreneur. He’s a serial entrepreneur. And he’s talking about personal branding and all sorts of other amazing things, as well as a conference he’s going to be doing in London that we are going to be at as well. So sit back, relax, enjoy. Before you do, if you fancy hitting pause, do feel free to join the Facebook group over on wpinnovator.com/group. We are over 600 strong now of WordPress enthusiasts, designers, web developers, and just all around awesome people having a great chat talking about agency life, talking about web development, talking about cats and cat pictures. That’s not to be missed. Also, if you have like a signature tune, go and find the thread on that and go and post your signature tune. We’re thinking of making a mixtape. That’s pretty cool. All right, guys, sit back, relax, enjoy the ride. And please keep your arms and legs in the vehicle at all times. Welcome to the WP Innovator podcast. And you are joining a conversation with me and a serial entrepreneur, a speaker, a podcaster, and a fellow Jason Statham lookalike. It’s Chris Ducker.
Chris:
I wish I had his biceps. Oh, mate, isn’t it? I just want the biceps, man.
Lee:
Well, you know, just wear tight-fitting t-shirts and kind of stuff some cushions up there or something like that. Right, right. Actually, that’ll make you look more like Santa Claus, I suppose. It probably didn’t work. That backfired on me, that idea. Chris, for those who haven’t heard of you, first of all, why? But secondly, could you just introduce yourselves to the audience?
Chris:
Yeah, so my name is Chris Ducker. Amongst other things, I’m a serial entrepreneur. I own several different businesses, over 400 employees, multi-seven-figure annual revenue collectively. I am a blogger, a podcaster, a best-selling author, a speaker, and a very, very proud Brit.
Lee:
Yes, and that is obvious from pretty much most of your videos. There’s usually a union flag in there somewhere.
Chris:
Oh, yes. I try and work one in all the time. It’s actually a little bit of a mission now. Like, I feel like if I don’t work a union jacket into a video, even a photo sometimes, I’m sort of letting the team down. So it’s become a little bit of a mission.
Lee:
Oh, that’s good. And you’ve settled in the Philippines now?
Chris:
Well, I’ve been in the Philippines for 16, almost 17 years. But that being said, we are actually in the process of returning back to the UK. So we purchased a beautiful property in Cambridge. Wow. And we’re just sort of in the process of figuring out exactly when we’re going to make the move back. But it will be happening at some point in the next sort of 12 months or so. We just don’t know when.
Lee:
Welcome to Brexit Britain.
Chris:
Yes. I’m looking forward to Brexit Britain. I mean, I’m not, you know, I’m not sort of overly concerned, nor do I pay that much attention, ultimately, in regards to politics anywhere, for that matter, even in my home country. But my whole take on that as an entrepreneur is that I don’t think it’s really going to affect me personally all that much. It might affect a lot of other people, obviously. It might affect the country as a whole. But I think, you know, regardless of who the president is or what referendum is going out, if you’re an entrepreneur, you are ultimately the master of your own domain. And we shouldn’t let outside forces get in the way of any level of success or lifestyle, you know?
Lee:
That’s such good advice. I mean, I found myself getting so drawn into the Donald Trump thing, into the Brexit thing. And then at some point, I just realized that it doesn’t really matter. I mean, yes, it’s important who runs countries and all that sort of stuff, I suppose. But at the same time, it doesn’t actually affect me. Because like you said, we are the master of our own destiny, aren’t we? We put the work in for ourselves. You know, what Donald Trump says or does has nothing to do with me being in a good mood every day. Because actually, if I read what he says, it puts me in a bad mood. I think we’ve just committed the cardinal sin of podcasting, by the way. We talked about politics.
Chris:
I believe probably some of the most downloaded podcasts currently are probably political podcasts. So we might have just joined the ranks right now. You don’t know.
Lee:
Shout out to the David Pakman show, then, if anyone’s looking for a podcast to listen to about politics. That’s a pretty good one. Guy over in Boston.
Lee:
So, well, the reason why we wanted you on the show, first of all, is because you’re a legend. Secondly, is because we wanted to just help people understand more about personal branding. So you’re aware there’s a lot of designers, web designers and design agencies that are listening to the show. And we are in a really crowded market. There’s absolutely like, you know, there’s probably within 100 yards of where you’re standing right now, at least for web developers, you know, unless you live in the middle of the countryside. But if you’re in a city, they’re everywhere. Everybody can probably build a website. So you are an advocate of building a personal brand. And just, I guess, the first question is, how can developing a personal brand help you stand out?
Chris:
Well, that’s the whole thing. That’s exactly the reason why you need to build a personal brand that’s to help you stand out. Because people want to do business with other people. I call this my P2P philosophy in business. We all know a B2B and B2C and the big brands are always going to want to do business with other big brands. But people, small business owners, consultants, coaches, coaches, you know, just the, you know, everything, anybody that you could come into contact with. And let’s use the example of a web developer or a graphic designer or something along those lines, just as, as kind of a standard basic here throughout the course of this conversation. If you are a web developer or a graphic designer or something along those lines, whether you’re freelancing, whether you’re even part of an agency, you can ultimately bring in more business by being you all the time. And you, particularly from a freelance perspective, you must build a personal brand because it’s the exact thing, the one and only thing really at the end of the day that will separate you from the agencies and the other freelancers and ultimately your competitors out there. Because when you build the business of you, it’s 100% original. Nobody can copy you, your personality, your style, your vibe, your experience, your story. Nobody can copy that. So we need to utilize that. We’ve got to use what we’ve got to get what we’ve, you know, to ultimately what we want. And I think that a lot of people shy away from building that personal brand and having the spotlight on them a little bit because maybe they, they feel as if, um, you know, they won’t be everybody’s cup of tea and that’s actually a good thing. It’s a good thing. Everybody’s cup of tea because it means you’re different. And sometimes in fact, pretty much all the time today, you’re better off being different than just being better. If that makes sense.
Lee:
That totally makes sense. Uh, I love what you just said. You know, there is only one you, you are very unique. And I guess that’s probably why you’ve called a lot of your training, et cetera, the youpreneur, but nobody can copy you. Someone else can start an agency that does exactly the same as you do. And maybe with a slightly different name and that’s annoying, but nobody can be you. Now, one of the things though, that kind of still boggles my mind, and I’ve been trying to build up my own personal brand through this podcast, uh, through YouTube channel, et cetera. And I’m trying to kind of move into doing speaking as well. But what I’m trying to work out in my head is how do I channel, you know, I am Lee Jackson. I’ve also got the event engine brand. I’ve got a, um, uh, the angle crown brand. I’ve also, uh, you know, I’ve got other business like you, I’ve got lots of different business things going on. How do I channel business into those different pots? And, and is there an element of confusion between, you know, having a personal brand and the other brands that you have associated to your name? It’s, it’s, it’s kind of screwing my head. Is that even a question or was that just me offloading on you?
Chris:
It is. And I’m happy to coach you through it because it’s something that I actually struggle with myself for a long time before I figured out the, the solution to that problem. And it’s also the same sort of type of problem that I deal with, you know, on a daily, weekly, monthly basis with my coaching clients inside of the Youpreneur community as well. So basically, you know, the, in a nutshell here, it’s, you know, the defining norm between all of these business entities that you’ve got or the defining factor is you, you are involved in all of these businesses. Now, some of them, some of them, you might not have to worry about your personal brand or that much being involved. It might actually do, you know, or make no sense at all. At the end of the day to inject yourself into those businesses, you can just be in the shadows, in the background, running them, helping with the marketing strategy, whatever it is. You might not have to be front and center. So that’s the first thing you got to ask yourself is, do I actually even need to be front and center for this business in order for it to be successful or become more successful? So that’s the first thing. If the answer to that question is no, then just go ahead and do likewise, do what you’re doing and don’t worry too much about it. But if the answer to that question is, yes, I need to be involved, but at the exact same time, I’m involved in this business, this business, this one, and this one. Now we’re getting into the realms of personal branding and why it’s so important because at the very core of all of those different businesses is you, you are the one major contributing factor probably to the growth of those businesses moving forward. And if that’s the case, then you’ve got to be really transparent about what you’re doing, how you’re doing it across what platforms you’re doing it on. And obviously the, the general plan as to why you’re doing what you’re doing. And by the way, the transparency with something like that, people eat it up. They can’t get enough of it. They love the idea that you’ve got two or three different business entities and that you’re running them all. And you’ve also got a great brand and you’re respected and people look at you for help and solutions to their problems. People eat that stuff up and it’s up to you to cast that net wide enough in all of those different niches to make sure that people find you, but at the very same time to remain true to yourself and what you are all about at the very core of all of those businesses. And that’s where, you know, that’s where the hard work takes place.
Lee:
That is really good. I love the concept as well. Just looking at one of the, like one of the businesses I don’t even think needs my face slapped all over it, et cetera. It’s got, we’ve already got great relationships within the events industry. So, you know, it makes me think, but thank you. That’s, that’s a, that’s a brilliant answer and I love it now.
Chris:
Well, and the, and the other thing is, if I could just interject, the other thing is that you might need to put your face in, in the middle of things currently with one business, but that doesn’t, that doesn’t mean that it needs to be like that forever. Yeah. So the example for me would be virtual staff finder, which I opened the doors to in August of 2010. I would say by the end of 2014, I had nothing to do with the business. In fact, to this day, I have nothing. I don’t even have an at virtual staff finder.com email address anymore. So even though my personal brand is connected to virtual staffing and delegation and productivity, and I own that business outright with no partners, I actually don’t market the business personally myself at all anymore. And I haven’t done for a couple of, for at least a couple of years, if not a little bit longer. So it just goes to show you, you don’t always need to be front and center. You can end up removing yourself from it, if, if you want to, at some point in the future.
Lee:
That’s a really good example because I have heard of virtual staff finder. It’s been pretty much everywhere and it comes up often in my Facebook feeds as well. Cause obviously I do a lot of outsourcing as well. I had no idea this was yours.
Chris:
And there you go. There you go. And yet, yeah, yet I was aware of the brand. I was aware of the name. I’m pretty sure it even appeared in a book by, uh, what’s his face? Tim Ferriss. Tim did not mention it in the book because, um, rude book came out before, right. Uh, star finder was actually conceived, but I mean, maybe you read it in virtual freedom, which was my book possibly. I don’t know, but I mean, uh, yeah, probably. Yeah. Yes. The bottom line is it’s been around for a long, long time. And you know, there are thousands and thousands of backlinks to it all over the internet where people have linked to it from one blog or podcast to another. So it’s a great business. It makes me really good money. And I have very little to do with that everyday kind of running a business. And that’s, you know, that’s, that’s what we want to be able to do as entrepreneurs. It’s important to get to the point where we’re building up our businesses to a level that we’re happy with. Yeah. And we’re stepping away and let other people run them for us. That’s a business owner. That’s not a CEO. A CEO stays very clearly in the middle of the day-to-day running of the business. An owner gets other people to do all the work for them. And that’s what we should always be striving towards becoming as a business owner rather than somebody running a business. Yeah, guys become the business owner, not the CEO who’s stressed. That’s right. I love that. I love the fact that that business is running and you’re not having to be involved in it all the time. And that is certainly the sort of, sort of thing that, you know, I made me for and with event engine, we’ve, we’ve been able to get to kind of half of that level where I’m only involved in it a day a week, which is phenomenal for me. Uh, and nice. That runs itself. So it’s great to hear that from you. Now I do have a big question then on, on carrying on with the whole personal branding thing. Then, um, there must be some people right now thinking, but I can’t speak in front of people or I’m too shy. Is, is personal branding only for the extroverts, the people like you and me who seem to have great confidence in chatting and don’t mind having our handsome mugs everywhere or would you challenge that?
Chris:
No, I would totally challenge it. I know many, many people who are introverted individuals that do incredibly, incredibly well for themselves. My good friend, Darren Rouse from the pro blogger fame, probably one of the most introverted introverts I’ve, I’ve ever known. You know, he talks about in the middle of his very large events where he’s the host of these big, you know, events where he will go up to his hotel room and curl into the fetal position and have what he calls an, an introvert moment in the middle of the day. Um, so Hey, you’ve got to do what you’ve got to do to get through today. Right. But no, I mean, I, I, I don’t think you need to be an extroverted person to, to build a popular profitable personal brand. I mean, certainly some people are going to be more inclined to go down the personal branding route if they are extroverted individuals, but you don’t need to be an extrovert to do well from a personal brand development perspective. And here’s the other thing. You don’t need to be in front of camera either. You can do it, uh, the microphone, like you are right now with, you know, with, with, with the whole podcasting space, or you could do it with video, but with slide decks and your voice. Uh, if you’re not comfortable being on camera all the time, then it’s, it’s not a big deal. That being said, however, I will caveat into that and say that, you know, there was a report that just came out recently from Google that stayed approximately something like 90% of all content that’s going to be consumed come the year 2020 online is going to be video based. So I would say learn to love video and learn to love being in front of the camera as much as you possibly can. But, uh, I don’t think that it’s, you know, a hundred percent required to build a popular brand, particularly at this point in time.
Lee:
That’s good. We’ve just started doing the YouTube channel and I am so conscious right now that I’ve put on a little bit of weight. I used to run marathons a lot and haven’t for the last two years, I’ve put on quite a bit of weight. However, if you’re worried about that guys, I’ve just worked out that if you put the camera up at a higher angle and then tilt it downwards, Hey, double chin disappears. It’s amazing.
Chris:
That’s, that’s, that’s what I call, that’s what I call the lady selfie pose. If you ever see, I do it all the time. Always got a heart arm in the air. Always. Yeah. Yeah. Well, that’s me as well. And I also found myself just like defaulting to duck face at the moment. I don’t know what the hell’s going on. I’m a 34 year old balding guy who does duck face on Instagram. I’m pretty sure that’s a midlife crisis. I’m not sure.
Chris:
It’s definitely something to be concerned about.
Lee:
You mentioned P2P earlier. And I always think of peer to peer back when me and you were young lads thinking you could download movies. So person to person, can you just unpack that a little bit more? Because right now I’m thinking, do you mean networking, like physical networking, or is it something different from that?
Chris:
Yeah. Look, I mean, at the end of the day, yes, it’s networking. Yes. It’s also, you know, creating great content. It’s about providing value. It’s about being consistent in what you’re doing and providing value as well. I do believe that the very large majority of people that focus on building a brand, at least initially have got it wrong. They’ve actually got it asked backwards completely. I believe that they focus on themselves way too much when they first get started and then eventually end up figuring out further down the line that they should have actually been focused on the audience that they’re trying to attract from the outset. So if you go to a lot of people, just a perfect example, you go to a lot of blog pages or websites, whatever, and you can go to somebody’s about page, almost always they will start talking about themselves and how phenomenally awesome they are right from the top of the page going down. You’ve got to switch that around. You’ve got to, your about page, I believe, unless statistics have changed, your about page after your homepage will be the second most visited static page on your website. So you’ve got to make sure that your about page is pretty much as strong as your homepage in terms of your focus. And more importantly, the focus on the visitor to your website, right? So you want to kick off with a nice attention grabbing headline and then a bit of a description in terms of what that headline is going to give. Obviously we’re talking features and benefits here asking or rather answering the question, what’s in it for me? I’m a visitor. I’m here. I’ve just visited Lee’s website. What’s in it for me to not only stay here, but to actually come back over and over and over again. And that is what should be at the top of about pages. It shouldn’t be, hi, my name is Chris. I’m bloody awesome. Blah, blah, blah, blah, blah, blah, blah. It just doesn’t work that way. It used to work that way. That’s what people expected. But the idea of an about page now kind of being a, you know, a virtual CV or resume is, is completely out of the window. So these are little things I see people kind of really trip up themselves to begin with. And, and it’s like, you know, when you start creating content for a certain industry or certain niche, when you first start doing it, you, you create content that you think people want to get from you. But then further down the line, when the relationships have built up a little bit in that P2P mindset is there, people will start opening up to you in regards to their struggles, their pain points and their problems. And then it’s down to you obviously to solve those problems with the kind of content that you can create products, services, and so on and so on. But what happens is we go from creating stuff that we think they know, or, or rather they, we think they need from us to actually creating content that we know they need from us because of the feedback we’ve got from them. So it’s the same sort of thing with the overall branding of, you know, yourself as a quote unquote, personal brand. You’ve got to focus on the audience from the outset. Don’t focus on you. It ain’t about you. It’s not. It’s about what you can do for them that matters. Guys, if you want a really good example of this, head on over to chrisducker.com/about and you are being, it’s talking to you direct straight away. And I noticed that a few days ago. I don’t even have an about page, mate. That’s just, I’m destroyed right now when you said it’s the second most visited page. I’m like, oh crap, I forgot about that. We just relaunched our brand, you see. And I’m like, oh yeah, I’ve got an about this page. I need to go ahead and make one.
Chris:
Yeah. Some, some people have actually flipped things up a little bit and they’ve dropped the idea of an about page and they have a start here page. And ultimately for me, it’s one in the same to be frank. So I think the re the, the way that you differentiate the two is if you are on a personal brand domain. So like you say, you go to chrisducker.com/about, it will be focused, uh, or it’ll, it’ll actually be called an about page because people want to know a little bit more about me, obviously, but I see they, they click through thinking that they’re going to learn about me. But what I do is I flip the script on them and tell them how I’m going to help them. Yes. And then I talk a little bit about my journey further down the page, but also on that page, I have things like a video that I might want them to watch. I look at two or three of my major resources of which some make me money. Some make, you know, won’t make me money. And then I have maybe two or three other bits of content that I know is very, very popular because I look at my Google analytics and I see what people are enjoying. And I’ll feature that on that about page as well. You would fundamentally want to have exactly the same on a start here page, but a start here page could potentially, you know, it, that’s what you would call an about page if you are on, you know, event engine.tv or something like that. Yeah, that’s exactly what we’re called event engine.tv. Thanks for the shout out. There you go. There you go. Uh, yeah, actually we should do a get started page. I like that because a lot for the event engine, that is something that someone would want to get started with. But again, flipping the script is brilliant. And I was actually quite surprised when I read your about page because you were talking to me straight away. I was like, Oh, I’ll have it. There you go. Yeah. Yeah. No, I, I like all this. I’m just, I’m just trying to mess with your mind, man. It’s all, it’s world domination. We’re going for is what it is. Now, what I would love to know, uh, mate is obviously you got started somewhere. You mentioned earlier on staff of 400 worldwide, that kind of blew my mind. Did not know that, you know, you’re, you’re on different YouTube channels, you know, I was watching, um, sexy savvy social the other day and lo and behold, you’re on that at one point, you know, you, you do get everywhere. That’s exciting. It’s phenomenal. And you know, all kudos to you, mate, you’ve done an amazing job, but you obviously started somewhere. Uh, and just to encourage people who are just about to enter this kind of world, can you just rewind to kind of early days? How did you get started? And what was your kind of eureka moment when you realized I need to do this?
Chris:
Well, I, I think from day one, I just placed an incredible amount of focus on being consistent. I just showed up and I showed up over and over and over and over and over again in the exact same places at the exact same time. So I remember when I first started blogging, what are the, what’s the date? Oh, that’s right. January 21, 2010. That was the first, excuse me, the first day that I published a blog post and I said, right, I’m going to blog three times a week, Monday, Wednesday, Friday, and I’m going to do that for at least a year and then I’ll see what goes down. So I did it for an entire year and instantly decided that I didn’t want to do it anymore. It was way too much content. Like for me, even, even back in those days where it was all about, honestly, it was about volume. It was about getting some, I mean, there were some bloggers that were blogging daily back in those days. And so, you know, you look at it now, things have changed. It’s not about volume. It’s actually about quality. It’s the value. So you’ve got the quantity quality and you’ve got the, you know, the volume and the value, no matter what spin you put on it at the end of the day. Now it’s about providing as highest quality and the high value experience as you can. So now I only blog once a week and I podcast once a week and both of those activities are batched like mad. So for an example, I have blog content all the way through pre-written, done, scheduled, ready to go until the end of July. Nice. And we’re for the, for the sense of this recording, maybe you’re listening further in the future. We’re recording this in the second week of May. So I’m, I’m all the way. I’m literally like, what, eight, 10 weeks away in terms of my batched written blog content. Now podcasting, I try and keep it a little bit more relevant so we can bring certain things up every now and then, but we’re actually good all the way through to the end of June. So I’ve got six weeks with that weekly podcast batched and ready to go as well. So my answer to that question in about a bit of a roundabout way is to just show up, to show up, to give a damn and do it consistently. And I think in terms of a eureka moment, I don’t know whether there was one real defining moment per se, but what I do remember was that in late 2010, I attended a conference in Vegas called a blog world. And it was really my first kind of like online business conference. And I didn’t really know what to expect. And I turned up and I obviously met a load of people that I knew that I’d met that year as part of blogging and podcasting and everything. Um, and that was great and everything. But then on the last evening of the event, the event organizer came up to me and asked me to speak at the following year’s event. And I’d only had one prior discussion with this guy, but apparently my name had popped up to him on several occasions in conversations with other people. And they all said, you need to get Chris Tucker speaking next year. So I think kind of like that, that was maybe not a eureka moment, but it was, you know, it was kind of confirmational validation to a certain degree that what I was doing and how I was doing it was working. And so I just carried on, just carried on doing what I was doing.
Lee:
That’s awesome, man. Show up in the same places consistently and great things will happen. Yep. I love it. Yep.
Lee:
Mate, I’m really excited. Something’s happening in November on the 11th and the 12th in your favorite city in all the world of that London. Yes. Tell us all about it.
Chris:
So it’s, it’s been my dream to put on a big business event in London, uh, for as long as I can remember. I’ve, I’ve actually been in the event business on and off for probably, oh, blimey, probably close to 15, maybe even longer than that. 18 years. I’ve been holding my own business events in one way, shape or form for the last six years. And, uh, it was, like I said, it’s been the dream to put on something in my hometown. I’m a very proud Brit, proud Londoner. And, uh, so November, we’re holding the first ever Youpreneur Summit. We’re bringing in keynotes from all over the world to come in and teach people how to build market and monetize their online businesses, uh, regardless what industry or niches they’re in. We’re going to be covering everything from podcasting to video. Uh, you mentioned savvy, sexy social Amy is actually going to be there as well. We’re doing, uh, blogging, we’re doing content marketing, course creation, and a whole bag of chips. I mean, pretty much everything and anything that you can imagine when it comes to building marketing and monetizing a successful, profitable online business, we’re going to cover, uh, lots of masterminding, a few little surprises up our sleeves planned as well. And, uh, it’s just going to be an incredible couple of days. And the one thing that I’m really excited about is actually where we’re holding it. Uh, the venue is the Queen Elizabeth II Convention Center right across from Westminster Abbey around the corner from Big Ben. It’s probably the most illustrious convention center in the whole of the city. And man, it’s just going to be an incredible couple of days. I mean, I’m, I’m literally tingling with excitement to be able to bring this back home and do it the way we’re going to do it. It’s going to be incredible.
Lee:
You had me at bag of chips, by the way.
Chris:
Good. We might have some fish and chips. Rumor, rumor has it there, there might be some fish and chips and possibly the odd pot or two of British tea and, uh, some scones floating around. We’ll see how that goes. If that’s not an Instagram selfie moment, I’m not sure what is. Also on the keynotes, I was excited to see you’ve also got Pat Flynn and John Lee Dumas coming over. That’s pretty huge. That was great to get people like those. I mean, I know a lot of people who listen to the, to this podcast also enjoy listening to Pat Flynn and John Lee Dumas, especially Pat on the passive income side, et cetera, because he’s always just giving amazing tutorials. So great opportunity to see those guys. Our friend Mark Asquith is also going to be there. He’s been on this podcast quite a few times. Yeah. Great Yorkshire lad.
Chris:
Well, Mark is a, uh, Mark is a Youpreneur community member. He has been pretty much since day one and I’ve been very, very impressed with the way that he has taken what he has learned as part of the community and applied it into his own business growth. Uh, so he’s going to be sharing, uh, tips actually on how to ultimately treat your website itself as a bit of a startup business and to do it right from, you know, the get go to avoid mistakes, some of which will obviously cost you money and really make a difference from the moment you open up the floodgates and ultimately launch your website. He has an incredible session plan. Actually, I’m personally looking forward to it myself. John and Pat are obviously, you know, they’re, they’re, they’re incredibly big names in the space. They’re also both very close friends. Pat is probably my best friend on the planet. Both of it, both of those guys actually have been invited to the UK on a number of occasions to speak and they’ve always turned it down. So this is actually a really big scoop to have them both coming and both coming to the same event and to the UK, both of them for the first time ever. I’m very excited to host those two guys in my home city. It’s going to be fun. And guys, well, yes. And also the Mark Asquith story, which you pointed out, he comes from an agency background as well. So perhaps if there’s anyone else from the WP innovative community that wants to be there, I’m going to be there. So it’d be great to all meet up. And definitely let’s hit Mark Ashquith session and show some support. That’d be fantastic. Guys, you can find out more information on youpreneursummit.com. That’s youpreneursummit.com. And check the show notes if you don’t know how to spell it, because I’m one of those people who can never spell entrepreneur. How about you?
Chris:
Actually, it’s funny you mentioned that. When we purchased the domain youpreneur.com, it was actually somebody else already had it. So I had to go through a broker and get it sorted out. And I paid a few grand for it. It wasn’t a lot of money, but it could have been cheaper. But in the end, I didn’t want to have to deal with the back and forth of the negotiation for it. But even before we ended up doing the deal and owning it, I’d already purchased youpreneur with the U and the E around the wrong way because I knew that so many people were going to…
Lee:
To spell it wrong.
Chris:
We’re going to actually misspell it. Yeah. So if you actually go and go to your URL bar and type in youpreneur.com and spell it the wrong way around with the U and the E at the end of the word, you’ll get automatically forwarded to the correct domain name because that’s how we roll, baby.
Lee:
There you go. And yes, you do. Just did a quick test. Look at that. Obviously, I believed you, but I was still on the call. I think that’s great.
Lee:
Oh dear. Mate, you’re a legend. Thank you so much for your time. I’m looking forward to seeing you and everyone over at the Uprinitar Summit this November. And guys, remember, if you want to find out more about Chris, it’s chrisducker.com. We forgot to mention, shockingly, that Chris has an amazing podcast. What are you now? Episode 200 and something? I think we’re coming up to episode 220 something or so. Yeah, it’s been going for quite some time. It’s great. I thoroughly enjoy it. chrisducker.com/podcast. You get some great guests on there with some really fascinating insights. Mate, thanks for your time. Have an awesome morning, day, afternoon.
Chris:
Yeah, good stuff. Thanks for having me. No worries. Take care, buddy. Bye.
Lee:
And that’s a wrap. What an awesome show. It was so good to be able to chat with Chris. And we had a fantastic chat before and after where he shared his love of Star Wars and all things Star Wars related. So if you ever want to give the guy a gift, just get him something Star Wars related, preferably retro Star Wars. And I think you’ll have a friend for life. So I’m on Amazon. I’m going to go. I’m going to go find something. See if I can gift this guy because he dropped amazing value today. And I really, really enjoyed this show with him. Next week’s episode. Let’s prepare you. We have Andre from Project Huddle. What a cool episode. Project Huddle has really disrupted our workflow in a really good and positive way. And I’m really excited to share this episode with you where Andre talks about his product, but also his experiences as a ThemeForest theme developer. That’s amazing. It’s really good to get a peek behind the curtains and find out what goes on with a developer who posts some of their stuff on ThemeForest. And also, why did he choose to not use ThemeForest for Project Huddle? Alright, that’s a great episode. That’s next Friday. In the meantime, don’t forget, we have the Facebook group over on WPInnovator.com/group. Hope to see you there. Cheerio! . . .
