How to quote the right price for a project

Season 21 - Episode 3 | Featuring Lee Matthew Jackson

September 3, 2018

How to quote the right price for a project

When pricing up any project we often struggle with two main fears. “Will I price this too high” or “Will I not charge enough”. How can you be sure you are charging a price that is good for your client and for your business? In this episode Lee shares a mindset he uses to work out how he should be pricing a project if at all.

Key takeaways

  • Start with a “no” mindset
    • What will the client say that will convince me to work on this job?
    • Is this job in my interests?
    • Is there a decent budget?
    • What is timeline?
    • What is spec?
    • Is this our skill-set?
    • Is client an idiot?
  • Pricing should be based on the following factors:
    • Time + value + experience
    • The value of the problems you are solving
  • You have a responsibility to your clients to charge enough to ensure that you have a healthy biz and a good lifestyle
  • You are doing your client and yourself a disservice if you are not charging enough
  • A clear brief as well as expectations help ensure no suprises


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