User experience is key, yet how do you put it front and centre during planning, design and delivery? Jennifer shares with us the importance of user experience, wire-framing, and product specking when building a website. She teaches us how she does this by talking in a language that her clients can understand.
- Create avatars with your clients and understand their needs to avoid confusion later on in the project
- Wire-frame with your clients so they can see how you translate those intentions into something more visual
- Have people that are not familiar with your business to check out your site and see if they understand what is is you do
- Don’t meet clients in the office meet them somewhere else – somewhere cool and relaxed so you are both equal