Photo by Kelly Sikkema / Unsplash

19:1 How to put user experience first

Lee Matthew Jackson
Lee Matthew Jackson

User experience is key, yet how do you put it front and centre during planning, design and delivery? Jennifer shares with us the importance of user experience, wire-framing, and product specking when building a website. She teaches us how she does this by talking in a language that her clients can understand.

Jennifer Dopazo  - Candelita


Jennifer Dopazo



  • Create avatars with your clients and understand their needs to avoid confusion later on in the project
  • Wire-frame with your clients so they can see how you translate those intentions into something more visual
  • Have people that are not familiar with your business to check out your site and see if they understand what is is you do
  • Don’t meet clients in the office meet them somewhere else – somewhere cool and relaxed so you are both equal


Wireframe Tool – click here
Sketch – click here
Asana – click here
User Experience Tool – click here
The Wing – click here
ROI blog post – click here

Connect with Jennifer:

Website – click here
Twitter – click here
Pinterest – click here
Instagram – click here
Facebook – click here
LinkedIn – click here


PodcastSeason 19

Lee Matthew Jackson

Content creator, speaker & event organiser. #MyLifesAMusical #EventProfs