Note: This transcript was auto generated then some poor soul sat and listened to it, and followed through correcting any mistakes they spotted. Please however expect human error and shout if you spot an issue. Email: lee [fancy curly symbol] trailblazer.fm.
Verbatim text
Lee:
Welcome to the WP Innovator Podcast, the podcast for web designers and design agencies, exploring the world of WordPress and online business. And now your host, Lee Jackson.
Lee:
You are joining a conversation with me, Lee Jackson, and Mr. Jack Fleckney from Shire Fit.
Lee:
Jack, how are you today?
Jack:
I’m very well, thank you. How are you?
Lee:
It’s cool. I’m really good. I just love how the fact we’re pretending that we’re in two different locations, whereas actually you’re in the room next door.
Jack:
Yes, yeah, efficiency. Super efficiency.
Lee:
Yeah, guys, we were like, I was trying to work out, how do I record a podcast with someone actually in the same room? And I could not work it out. And the other day, we were meant to be doing this the other day, and I was trying to do a recording, and all I was getting was feedback loops and everything. It was just a nightmare. So we have resorted to kicking Jack out and shoving him in a meeting room in the building with his headset. And sorry, mate, we didn’t even give you a tea or a coffee, did we?
Jack:
We did offer that.
Lee:
You did offer, you did offer, forgive you.
Jack:
Thanks.
Lee:
Guys, we want to kind of change things around today on the podcast, because we do interview a lot of agency owners. But I wanted to talk to Jack in particular, because he is one of those clients who is really switched on and clued up. Obviously, he runs the ShireFit gym, and you’ve got to tell us a little bit more about that. But he’s grown his gym. He’s got a subscription of around 200 people and growing. And obviously, you’re looking at growing the brand as well, which is phenomenal. And Jack’s done this a lot through either self-taught or through communicating with digital experts like Lawrence, who’s been on the show before, and obviously working with ourselves as well. And it’s been a great story. And we’ve loved watching you and your team make grow and the exciting stuff you’re doing on social media and everything. So that’s kind of my amazing, bigging you up introduction. But do you just want to tell us a little bit about yourself, your favourite colour, maybe what you like to drink? I don’t know. Just throw in a few random facts about yourself. That’d be awesome.
Jack:
I like it all. Favourite colour, if you looked at our brand, is definitely blue. Probably flat white, I think, is favourite drink. You’ll know that we do love coffee over the facility. Yeah, a little bit about me. I joined the Royal Marines in 2009, and spent five years there before I left to set up the facility and sort of take the risk of going and trying it. And like you said, I think when we first started or when I first started opening the business, I had no idea what I was doing. And I don’t think I realised that until I first started on day one. And it’s just been a slow growth from there until we’re here now about two and a bit years later.
Lee:
That’s insane. Two and a bit years. That’s actually a short amount of time, I think, in business.
Jack:
Yeah, definitely. Because every week, you’re just so freaking busy. And then boom, it’s the end of another week, and payroll’s coming up. That stresses me out. It really does stress me out. It’s gone so quick. It flies now. Time’s so different now. It’s kind of work.
Lee:
So, I mean, where did the idea for the gym come from in the first place?
Jack:
I’ve always been interested in health and fitness. I used to play rugby, so playing at a higher level, that sort of meant I had a better appreciation of training. Started to really get into it. And then some of my family are ex-military, and I was interested in joining the military. So I went ahead and did it. And then whilst I was in, really, really started to get the bug for training and started to coach a few others once I started to get good at it. Just from seeing improvement from one or two people, it sort of gave me that bug of sensing, actually, no, that’s what I want to go and do. And I found CrossFit when I was deployed away and working with Navy SEALs, and they were doing it. And they introduced me to that method of training. And it sort of completely opened my eyes to the possibilities of what we could do. And it was just a real slow cycle from there of me changing the mindset to go, actually, no, I want to go and do it. I think the big thing with people in the military is it’s quite a secure job. So when you’re in there, it’s a big thing to walk away from that, because it is your life to go and make a big change. But it was something that I felt quite passionate about and sort of took the leap of going for it.
Lee:
That’s awesome. You followed the dream. And we’ve had a few people on the podcast over time as well, who’ve said that, you know, they’ve been in a very comfortable position. And yet there’s been this passion, this drive to want to go ahead and do it. And was there anything that pushed you to do it particularly? Or did you just make that decision one morning and essentially hand in the notice and get started?
Jack:
Yeah, I think I’m one of those people, I have to keep moving forward or improving or doing some that’s challenging me. I got to the point with my previous work where I’d done what I wanted to do. And from then on, it was going to be a pretty steady state for the next, you know, it could have been next 15, 16 years. And I wasn’t quite comfortable doing that. So yeah, so it was a matter of me sort of summarizing it, deciding what I was going to do, and then handing my notice in. I had to work a year’s notice. So it gave me time to prep and plan and sort of get an idea of the path I was going to go on with the business.
Lee:
That’s good. A lot of us, especially entrepreneurs, don’t like the idea of doing the same thing forever.
Jack:
Yeah. I think that actually makes us all quite highly unemployable.
Lee:
Yes, I agree. I definitely agree. Yeah.
Jack:
By the time I was 25, I was IT manager. I’d already achieved everything I ever wanted to achieve in the IT industry. So I was like, well, what the hell do I do next?
Lee:
Yeah, exactly.
Lee:
So two and a half years ago, you’ve essentially worked out a year’s notice. How the hell do you start a gym? What did you do? How did you raise money? What was the plan?
Jack:
This is exactly what I said to myself. Luckily, I’d save some money. We’ve gone on deployments and things. You don’t get the opportunity to spend it. So when you come back, you often get a lump sum of money sat there. So I’d save money myself. Then I managed to secure a small business loan.
Jack:
I really do appreciate getting that and allowing us to take the first step. I actually had a facility set ready with getting a lease and saw another change of use.
Jack:
And then I think it was pretty much I left and had it ready about a week before I thought it was going to be ready to secure and sign the lease. It all fell through. So that was my first introduction to the business world.
Jack:
And then, yeah, then it was actually a bit of a battle for the next six months trying to find somewhere and things kept going wrong. And I generally thought, oh, I made the wrong decision here. But I suppose it was a good lesson in you have to be patient and very, very persistent to be able to get anything you want.
Jack:
So, yeah, we and then from there, it was really a matter of going, right, I need a facility, need to set up some social pages, an email address, and then I need to kick the place out.
Jack:
And that was literally all I thought about to begin with. So we we set up a I created the brand that I wanted to do begin with to begin with, which wasn’t shy of it was CrossFeast or Thance.
Jack:
Then open the facility. I think the big mistake I made that I didn’t know about the start was I didn’t really understand how to target or to market properly.
Jack:
I literally put a few posts on. Luckily, because CrossFit is quite a sought after thing and it’s not very if you look in this local area, there’s not many facilities within the within the 30 mile radius of here. So by opening a place a lot, it was sort of a buzz anyway, because people would heard about it.
Jack:
And I think we had on our first day, we had I think we had like 12 people in the first day and then it grew up to I think we had 13 members in the first month and it went up to 20. And it was a steady state growth actually for the first three months, maybe then it took quite a rapid turn up to about 60 members. And now we find ourselves about 100, 180 members now.
Lee:
And I presume you’re now kind of hitting capacity for the location you’re at.
Jack:
Yeah. Yeah. We’re actually probably over at capacity, if not slightly over. So one of our big one of the big things now I’m trying to concern with is that all the classes are filling up too much. So it means there’s not many space for more members. So we need to think about how we’re going to grow that.
Lee:
Yeah, that’s that’s really tough, isn’t it? There is a limitation now by property size. I mean, you said you started with with the CrossFit brand that was CrossFit North Hans. What was the the reasoning then behind ShireFit?
Lee:
Because obviously I was actually a part of that and working with your designer and working with your digital guy, Lawrence, as well. And you got us involved to help you guys out. But what was the purpose behind the ShireFit shift?
Jack:
Yeah, you’re a huge part of that. I think I was trying to think about where I want to take the business and where I wanted to go with it. And what I’ve seen from a lot of CrossFit facilities from all around the world that I’ve visited is they had their CrossFit brand or their CrossFit name. And I found that that was sometimes a limitation. So for us, we had a locational name. So that was a big limitation for us, because if we ever wanted to expand, we couldn’t with that name.
Jack:
Second point really is I think what we what we deliver is a lot different to a lot of CrossFit gyms. With it being called CrossFit Z and X and then another one was called CrossFit this, I think a lot of people thought they’re all the same. So I remember we first started people coming over and they’re like, oh, so who owns these? And are they all the same? And they didn’t have a true appreciation that there was different small businesses or small to medium businesses. So by changing the brand name, it sort of made us stand out a little bit differently. And it sort of showed that we were different to the norm, which I think we are, which we’re trying to go at at the minute as well.
Jack:
The third reason was because of the power or the chance to really create a brand. With the name and the logo we had before, I didn’t think it was a proper brand name. So I think one of the things you need to do is also have a brand if you want to grow long term. So short term, it might work out, but long term, you’re not going to, especially if you want to scale the business. So that was one of the things. And it was actually probably, I think changing the name was scariest thing I’ve done so far in terms of running the business.
Lee:
So not actually leaving your job, but changing the name.
Jack:
Yeah, because there was so much affiliation to that name. You know, it was where it all started. It was scary. But I think the members were really good to understand it. The staff were awesome to understand it and also spread the message. And it was just us saying, look, we’re changing the name, but the culture is still exactly the same. We’re still who we are.
Lee:
That’s awesome. And with Shirefit as well, it’s a great name because as we’ve discussed as well, and I remember the very, very early meetings, that your idea was to create some sort of multi-site. And this is where we used WordPress. And we were able to fire up some templates for you guys to use as kind of a minimum viable product. You wanted to get something live and it allows you now to spark up as many locations as you want over the next few years, which is pretty damn awesome.
Lee:
So, like, right now you’ve got the Wellingborough dot. But if you were to move into any other area, you’ve still got the Shirefit brand. You’ve got the logo. It’s recognizable. The colors, the fonts, etc. But you’ve also got the use of that domain and you’re not having to kind of reinvest every single time you have a new location into a new site. You’ve got a system that you guys can fire up. And that, again, was pretty much led by you and your idea there, which I loved. It’s rare that a client comes to a development house like us with a real clear idea of what they want to do.
Lee:
What’s kind of inspired this? I mean, are there any books that have inspired you in this? Because you seem to be coming at this on a kind of an e-myth style. I don’t know if you’ve ever read the e-myth book where, you know, where the idea is to kind of build up to franchise things, to make things, processes, procedures, make them super easy so that you can rinse and repeat. Has there been any books or any other businesses that have inspired you in this?
Jack:
Yeah, I’ve actually read the e-myth book. I’ve read it twice and I think it’s extremely good. Yeah, it’s an awesome book to show you the stuff that I didn’t know. So I didn’t understand how to create structure or and I’m very much hands on. I’ll just get on with things. So and one of the big things I’ve had to learn is to take a step back and allow others to do things so you can see it grow and make sure it does grow in the right direction.
Jack:
You know, there’s been a few, actually. A lot of it has just been learning for experience. I’m one of those people I’m always thinking about it and literally for the moment I wake up, I’ll be thinking about different things. For instance, I’ve been sat in the car this morning for two hours and the whole journey was a chance for me just to review and think about how we can do things better or differently.
Lee:
Who else have we had? I think someone called Gary Vaynerchuk.
Jack:
Oh, not Gary. Everyone loves that guy, don’t they? I want to punch him.
Lee:
Yeah, I mean, listen to him. But he speaks truth.
Jack:
I bet you do.
Lee:
Yeah, he speaks truth. I like him for that, but I do want to punch him at the same time.
Jack:
Yeah, I think it’s because he’s head of the game in terms of the way he talks about how he’s grown the business and you can listen to things. I know he does repeat the information he says, but the information he does say is true.
Jack:
From there, I think it’s just taking snippets from things that you think sound right from different businesses. So I listen to a lot of podcasts, but genuinely, I think it’s experience of you doing things and seeing. I think you have to be a certain kind of person to always question whether something’s good enough, whether you want it to make it better, and also have that chance to be honest with yourself. I think a lot of people just, from what I’ve seen, create something, it goes quite well, and then they just stay at that level. And I don’t think that’s sustainable. I think that’s short-term rather than long-term goals.
Lee:
That’s good. And for ourselves, we’ve grown pretty rapidly, and now we’re at a point where I think we’re going over two years of kind of not pausing necessarily, but the growth has slowed a bit because I’m still trying to work out the next direction. So that’s kind of held us back a little bit. But again, it’s been Gary Vanderchuk, who I’ve been following. He’s one of those guys, I think, don’t get me wrong, I like him. The reason why I want to punch him is because what he says resonates in me, and I’m like, yeah, I’m not doing that. And I don’t like it when you point out my flaws, so I want to punch you.
Lee:
It’s not because he’s necessarily a terrible guy, although his delivery does, like, rub me up the wrong way as well. It’s a chip on my shoulder. That’s my issue. It’s my character flaw, but I’m working on it. But yeah, taking advice from him, but also taking advice from different people. What I noticed when you said was you were able to kind of, not cherry pick, because that sounds wrong, but you’re able to take lessons learned from different sources and then apply that to your business, but also test those as well. So what you’re doing is you’re not just listening to one person and doing everything they say in some sort of tried and tested solution, but you are being attentive. You’re consuming lots of information over time, taking the bits that have the biggest impact on you, the most memorable parts, and then applying and testing. And if it doesn’t work, throw that out and try something else. I think would that be a fair summation of what you’re doing over the last couple of years?
Jack:
Yeah, definitely. You’ve got to take advice and see things from loads of different points of view. I think you have to have quite a thick skin to run a business because there’s, I always say now, like what I quickly realized is running a business is you get a lot of problems thrown at you and you’re the one that’s got to take the hit and also solve them. And you don’t really get much of a turn, but that’s the cool thing with it. If you’re that kind of personality type where you like that challenge is thrown at you, turn it around and move forward then I think it’s definitely the pathway to go.
Jack:
But yeah, you’ve got to, I don’t think there’s always a tried and tested way. And I think also everything’s always changing. So, you know, I know you said about Toys R Us in America closing down and I’m like, that was one of the biggest brands there was. And they didn’t change with the times and the internet and things like that. So I think you always have to forward think and think where are we going with the business? Otherwise, if you do just stall and don’t improve, you end up losing that sustainability.
Lee:
Yeah.
Lee:
Now with talking about growth and moving with the times and everything. So two years ago, I assume, or was it nearly three? I’m not sure. But you leave the army. You don’t necessarily have any social media experience, I assume, in the army. I don’t think, you know, so and how did you go about setting up the profile? Did you follow any courses? Did you get any advice? What were the first mistakes you were making? I assume you made a few.
Jack:
Oh, yes, loads. No, I had no idea whatsoever. So I remember I couldn’t. It took me a while to try and find out how to make a business page on Facebook. And yeah, yeah, went through the just set the business page on the Facebook and on Twitter and then eventually on Instagram as well. And then all I was doing was just posting to begin with. And I remember when we first started, I used to have a calendar on the calendar notification to remind me every Wednesday to put a post up. And that was it to begin with. So it’s changed now. I remember we used to have like, if I remembered, I’d put one every week and I had no direction on what I was doing. So I didn’t have a plan. I’d get to that Wednesday, see what pictures I’d taken or anything like that. And then I’ll be it.
Jack:
And I think over time, then it just actually slowly changed. And now it’s got to a point where we’re trying to be ahead of the game with it and forward thinking with it. But, you know, we’ve got we started on that. And I just slowly grew it from there as simple as that. And then just learning as we went along. I put loads of posts that didn’t work. I think you just got to review what you put up, see what the feedback is from that. And the amazing thing with socials I find fascinating is the feedback you can get back in terms of seeing the coverage, things like that, especially on Instagram. Now you can see so much information.
Jack:
And then saying, well, we need to do that next time. And then thinking, what do people want to see as we go in the future? So we started to add in live videos. We put more video content out. And now now I sort of foresee that I think audio is going to move forward. So we’re going to look at start and send a podcast up soon. And yes.
Jack:
So doing all those little things, really. And then now now we’ve got a goal of putting at least three pieces of social media on a day. And then we’re now using like the Instagram stories. So we’re doing we’re trying to we’re trying to just increase the coverage. And I think our big goal now is just to put a lot more content out and tell lots of stories of how good how well all the members are getting on. And if we can put out a bit of information that might help someone, even if they don’t come to the gym, then that’s that’s good for us because we the whole aim of the business really just to help people.
Lee:
What I love about you guys is that you’re not scared to invest. And I’m just looking right now at the ShireFit page. You’ve got over a thousand or one thousand three hundred nearly one thousand four hundred people that like your page. You’ve got five star reviews and you are covered in images of you guys, videos and images of you guys doing stuff. I’m assuming when you first started, because I can’t scroll that far back, were you even put pictures of yourselves up?
Jack:
Yeah, so I think we do in terms of social media. Nothing’s really to market. So I don’t actually put things up. Our goal at the minute is not to put things up to say, come and train with us because we’ve got this. A lot of it is we just tell the stories of what the members are doing. So mainly because the things that a lot of them have done is absolutely amazing. Like we’ve got members that I just think like literally blow my mind to think how much have improved and what they’ve done. And, you know, we’ve got like my granny comes in. She’s 72 years old. And to have her come in and see her actually increase her fitness at that age is amazing to watch. And then we’ve got we’ve got so many good members that have just joined and made a big influence. So we just try and tell a story about what they’re doing. We tell a story about what the business is doing. So if we add like I think one of the pictures you might see on there is that we’re about to add another employee to the team and things like that. We just tell tell stories. I think, you know, I can’t remember the last time I put a post up saying like booking for this class. It’s awesome. I think it’s just a lot of people don’t like that anymore anyway. There’s too much selling and it’s got to the point where there’s so much that people just ignore it instantly now. So you need to tell the stories and grab people’s attention in real time.
Lee:
That’s so good. Telling a story. That’s been a common theme over the last few months is telling stories. Stories are way more engaging, aren’t they, than just a picture and the top 10 this or the top 10 that. If people can read stories. I mean, just looking again, looking at your social media, you know, I’m seeing the picture of the kids all together, you’re with them. It’s a lovely picture and I’m thinking, you know, I could imagine my daughter being involved in that. That looks really good and that’s attractive to me. I want to follow what’s going on. I want to see what you guys are talking about. And you guys are absolutely nailing it on social media. Guys, if you check the show notes, you can see all the links to these guys’ social media. Shafi are killing it on Facebook and on Instagram. Absolutely love following you guys.
Jack:
Thank you.
Lee:
You guys do. And you may be wondering, why are we talking to a gym on a web developer podcast? But I just wanted to have a conversation with a switched on client. And this is the idea. A lot of us are struggling with clients that don’t understand social media or aren’t open to learning. And me and Jack are, well, and Larissa, the three of us, we’re all buddies. We love following what they’re doing. We have chats. Jack springs over coffee. We have chats. We learn from each other. It’s such a great experience. And no, you can’t steal them as a client, OK? Because I will punch you.
Lee:
But the idea is that I just wanted to encourage people that there are clients out there that do have this sort of drive, that do have this sort of passion. And they are such a freaking pleasure to work with. So if you are stuck with clients that are pushing back and don’t want to learn and don’t want to move for the times, then try and find more jacks in the world. Because, mate, I really, well, speak for both me and Larissa. We both love working with you, mate.
Jack:
Oh, thank you very much.
Lee:
Oh, you meant to reciprocate and say you’re so handsome and lean. You don’t need to lose.
Jack:
Oh, you are, Lee. Your hair is excellent as well.
Lee:
Yeah, hair and all that. Yeah.
Lee:
I mentioned earlier that you guys aren’t scared to invest. And one of the things that is really good and really impressive is like your investment into photography and video. I know you’ve done some of the recent photography yourself. But initially, you invested in getting a really high quality video done. And I think that creates a lot of credibility, etc. At what point did you take that shift into thinking, you know what, I actually need to invest kind of money in how we look? And how did you convince yourself to do that? Because two years ago, when I started to invest in the Agro Crown brand, I’d already been thinking of doing it for like two years.
Jack:
Yeah.
Lee:
And there was a lot of fear involved.
Jack:
Excellent. So, yes, when I started to do the rebrand for the business, one of the first things we wanted to do was obviously create the new logos, create the website, make sure the website was set up. And one of the things I looked into on the websites was a lot of it was just writing on our website and a lot of other businesses. And the ones I found most engaging were simple, had video content. And the video content for us was the easiest way of spreading the message and the way we do things. So, yeah, we brought Chris Wardle in. And he did an awesome job of sort of putting my ideas onto a few videos that now we put onto the website. And small things like it helps our SEO and it does help engagement, especially on the homepage.
Lee:
That’s good. And kind of on the investment side as well, you guys, it looks like a spare no expense, especially on things like video, not being scared of, you know, really investing in good quality video. Because I would have been totally tempted to get my iPhone.
Jack:
Yeah.
Lee:
I was as well, actually. And I looked into it and thought, no, I need to bring someone in that knows what they’re doing and do a way better job than I can. And that’s one of the big things I’ve learned, actually, that you sometimes in the shorter term have to make sacrifices financially and time buys and individually just to just allow you to make a long term positive benefit to the company.
Lee:
That’s so true. Guys, head on over to eastnorthants.shire.fit and you’ll see the video that I’m talking about. It is such a phenomenal video. It creates such an exciting, it’s like a journey from the entrance all the way through into the building. And you kind of you enter where people are chilling out and chatting. And then you’re kind of brought in. It’s almost like it’s like a mixed time lapse, isn’t it? It’s really clever how the video is done. And it just creates this excitement about the brand, I believe. And you kind of want to be hanging around with these guys because they look like they’re having a great time. So as an idea for your own clients on a really clever way to use video, then, yeah, go ahead. Check out eastnorthants.shire.fit.
Lee:
You mentioned, mate, you’re going to look at doing a podcast. So obviously, our community will certainly support you, especially if it comes with lots of wonderful advice on fitness. Can we just quickly shift into that just a little bit?
Jack:
Yeah, of course.
Lee:
Yeah.
Lee:
So one of the things that we’re constantly talking about as a community is that we’re all developers who are sat at our computers. And I am not the machine that you are. If people could see you, they would be impressed. If people see me, they see me slightly podgy, you know, 35-year-old man. So I’d like to look like you and have your energy and maybe even your hair. Have you got any kind of motivational tips for people like me who are constantly stuck at your computer and kind of by the end of the day, just exhausted and exercise and looking after yourself just seems like the last thing you could possibly even want to do? You got any motivational tips for us, guys?
Jack:
Oh, yeah, definitely. I think, yeah, one of the big things that you said is if you’re doing that kind of nature of a job and you are working hard, you’ll finish your day’s work and you are knackered and tired and don’t feel like doing some of that. The first thing I would 100% say is find something you enjoy doing because if you enjoy doing something, it won’t feel like a chore. So when you finish work, you actually look forward to going. So that might not even mean going to the gym. It might mean you enjoy climbing. So you go to the climbing centre every evening and do something.
Jack:
I think just doing something is always better than nothing. So, you know, you can, if you live in a certain area, I’d definitely go and try out different gyms, different communities, different sports and just try and find something that actually clicks with you and you enjoy. That can sometimes get the ball rolling in terms of, because, for instance, let’s say you really enjoy rugby. You get into playing rugby locally for your local team every Saturday and you train on a Thursday night. If you start to enjoy it more and more, you’re going to want to perform better and perform better. You’re also then going to want to try and increase your fitness, which may lead you to go into the gym. So you’ve got that end goal. So find something you enjoy. Then I think naturally you’ll start to create goals with it as well. If you haven’t got a goal, for instance, if you’re just going to the gym and have no sort of aim whatsoever, you’re probably not going to stick at it.
Lee:
That’s such good advice. I remember I used to be a trim man. Well, I was 20 stone, which is like 250 pounds, I think, in America. And then I started doing running because we were going to go ahead and do a marathon. And then we ended up doing four marathons. This was when I was obviously a lot younger. And that kind of being a part of a community of people who are aiming for that goal and enjoying the running and enjoying running with other people was the way that I got fit. And I was so slim and looks great. And now, you know, I’ve lost all that motivation. And I think you hit the nail on the head. I don’t have that one thing that I enjoy that I want to go and be better at. You know, I love running, but I don’t like running on my own. So I find that boring. So probably I need to go ahead and find something else. Because, mate, going to the gym for me is also boring because I’m running on a treadmill and no one else talks to me because they’re all doing their weights and making funny noises as they do their weights.
Jack:
Yeah, yeah, yeah.
Lee:
And then everyone else has got their headsets on and, you know, or they’re watching the TV. So there’s no real community. So I think I need to go ahead and find something. And I think that’s what I quite enjoy about what you guys do as well. Because, again, on the video, it’s clear you’re all having fun. But you’ve all got some sort of community. You’re all helping each other out and supporting each other. And you’ve got the accountability as well. So do you guys do—this is almost like me trying to find out more about you guys now. Do you have morning sessions as well? Because, actually, by the end of the day, I don’t care how much I enjoy something, I want to go and have a glass of wine.
Jack:
Yeah, we start at 6 a.m. So we started off with four classes a day or three classes a day when we first started two years ago. Now we have eight to nine classes a day. So, yeah, we start at 6 a.m. and we finish at 9 p.m. and we have classes in between those hours throughout the day. So we’ve got 6 a.m., 7.15 a.m., 10 a.m., 12.30. Then we go 5, half, 6, and 8. And then we throw in the kids as well. We’ve got the kids and teens classes. So, yeah, it’s increased massively since we started. And 6 a.m. is actually our busiest class.
Lee:
Oh, well, I’m surprised.
Jack:
Yeah, I think it’s booked up for the next three months.
Lee:
Yeah.
Jack:
So, yeah, it’s amazing.
Lee:
That’s all right. I’d have to work out for three months then. That’s all right.
Jack:
Yeah, yeah, yeah. I’m sure we can get you in. Don’t worry.
Lee:
No, mate. Thanks so much for your time. It’s been brilliant. Guys, there’s links to everything that we’ve talked about in the show notes below. I hope you’ve enjoyed this different type of episode where we’ve talked to an entrepreneur who is in a completely different industry but is utilizing different services like ourselves and different digital advisors, social media, online tools to grow their business. And, mate, I’m really excited to see what you do over the next couple of years. I’d love to get you back on the show as well to talk more about lifestyle and health and fitness at some point soon as well because it’s definitely a massive issue for us devs as we’re stuck at our computer screens. So we’ve just started to touch on it. Hopefully, guys, you’re encouraged to go out and do something, get involved in a local club of some sort. I’m certainly going to try and do that. So hold me accountable on the group. That’s wpinnovator.com forward slash group is the Facebook group. There’s over 1,200 of us now, I think. So let’s go help each other out there.
Lee:
Jack, thanks so much for your time. You are a legend. Take care of yourself.
Jack:
Thank you very much. Thank you for having me. Cheers, mate. Bye.
Lee:
Thank you. Bye.
Jack:
Thank you.
