A few years ago I spent a lot of time and money developing a SaaS social media platform. It did things that the industry leaders of the time didn’t roll out for another 5 years after my product.
I was so proud and caught up in the development of a masterpiece and yet… when I finally took it to market we got zero clients. I had failed to validate the idea and had no thought out marketing strategy.
Validating an idea allows you to raise awareness and develop your marketing strategy whilst ensuring there is appetite for the product or service you want to offer.
Simple ways you can validate include:
- Ask potential clients
- Product an MVP
- Landing page for waiting list
- Landing page with purchase*
- Launch a kick starter
*Hold money in an account and you must be confident you can deliver.