Note: This transcript was auto generated then some poor soul sat and listened to it, and followed through correcting any mistakes they spotted. Please however expect human error and shout if you spot an issue. Email: lee [fancy curly symbol] trailblazer.fm.
Verbatim text
Lee:
Welcome to the Trailblazer FM podcast. This is your host, Lee. On today’s show, it’s the one and only Adam Lowe. That rhymed.
Adam:
Thank you very much, Lee. I don’t know what you did. I don’t know what you did. The dad jokes.
Lee:
Many dad jokes. Yeah. Why not, eh? We actually have an entire book of dad jokes, and my son is five, and he thinks they’re hilarious.
Adam:
I have an eight-year-old, and I wish that he thought I was hilarious. He thinks I’m just lame and that my job is familiar.
Lee:
It’ll happen with mine, I’m sure. It’s just, thankfully, he’s at that age where he’s not actually heard any good jokes yet. So he’s got another thing to compare them against.
Adam:
The interrupting cow joke is always popular.
Lee:
Oh, I don’t know that one.
Adam:
I’ll have to tell you offline.
Lee:
Oh, okay. Fair enough.
Adam:
It’s not bad. It’s just fine. It’s terrible, but it’s not inappropriate. It’s just really bad. I wouldn’t share that with anyone.
Lee:
No, that’s fine. We don’t want people to turn off straight away. So for the folks that don’t know you, Adam, please could you give us a real quick little potted history into your world, who you are, what you do, where you’re from, or anything else that you want to throw in there?
Adam:
That’s a loaded question. Again, my name’s Adam Lowe. My company is Peak Performance Digital, and I’m based right outside of Washington, DC. Work with a lot of nonprofit clients, corporate clients, law firms, things like that. Doing web development, but also really working with them in terms of consulting and being more a partner to help guide them. I’ll do the implementation part of websites and SEO, things like that. But I really prefer working with those clients that have in-house marketing teams, in-house technology teams, so that they can be the ones that are doing the day-to-day, and I’m helping to steer the ship.
Lee:
Now, that’s super helpful. Folks, remember, at any point, if you want to go check out Adam’s website or anything else that we mentioned, trailblazer.fm, you can check out the episode show notes so that you can connect with Adam. But I want to jump in because I was having a look at your website and I realised very quickly that you don’t just offer websites. I think back years ago, we’ve known each other many years, and I seem to remember that the predominant focus was about web, web technology, et cetera, but you’ve definitely evolved the company over the last few years. You appear to be more, like I said just before this recording, more of an engine. I don’t think you’ve used that word, but you’ve got very many different parts now to your business that I think could be a marketing engine, as it were, to any client who comes to you. They wouldn’t be coming to you just for websites, but you can offer so much more. Can you tell us how that’s evolved over the last few years?
Adam:
Sure. I love that term engine. It’s a whole lot better than the term scatterbrained, which is usually how I think of my company and my personality. It really is that way. And my company has evolved. I’ve been in business since 2013, and it’s taken several different turns. I used to physical space where I did a lot of media work, so photo and video production. Covid came and that shut down and started leaning more heavily into the websites. And again, it’s just evolved time and time again. Right now in 2025, it’s still evolving based on the economic and political climate. And especially here in Washington, DC, things have really taken a turn. And And, wireless have snapped shut. So it’s really, government funding isn’t what it used to be. So I’ve had to refocus where we are and the products and services that I deliver. So, yeah, I’ve gone from doing a whole lot of everything to narrowing it down and then beginning to broaden it up again. So yes, when I built the website more years ago, that I care to admit, I was doing a lot of everything. So I was providing writing direct services for SEO.
Adam:
I had copywriters that were either subcontracted through me or on retainer. I was really positioning myself as that one-stop shop. Again, as I get older, I realised that that’s an awful lot of work. I did start to narrow it down in terms of what I do. And then, like I said, when things started to change this year, I had to open it back up and really just evaluate the landscape in general and what’s valuable to my clients. And what I was seeing was that developing websites, it’s got some value in there, definitely, but not the same value that it had five years ago, especially for small, medium-sized businesses, the MAMPA shops. They’re doing a lot more with the DIY platforms. The people that have very low budgets are doing more with DIY platforms. And then you’ve got the people in there that are using things like Stripe, which are offering their own websites. Are they?
Lee:
I didn’t know.
Adam:
Oh, yeah. You’ve got your restaurant or anybody like that. Stripe’s basically offering a free website, which is fantastic for I’m sorry not Stripe, not Square. I did not know that.
Lee:
How rude. The amount of business I’ve sent their way and they’re stealing.
Adam:
No, like I said, scatterbrained.
Lee:
Oh, Square. Right. Okay. I was like, Stripe. I was What? Hyperventilating. That’s okay.
Adam:
They both start with S. But now, it’s one of those things where if you’ve got a business that’s using Square for payment processing, Does it make sense for them? Let’s say I’m a small business and I’m selling widgets. Does it make sense for me to have my payment processor in one place and then build a totally separate website to sell this stuff on when I can have it all in one place? If they’re going to give me something for free that’s already integrated, it’s a real tough sell for me to go out and spend a lot of money on a product that’s got a custom integration, and now I’ve got maintenance and all this other stuff when the platform that runs my business can already do it all. And we’re seeing more and more of that, more consolidation from these business platforms that are really taking a bite out of websites that freelancers and small agencies are building, and it’s really lowering that value. And again, it’s not that websites are going away. It’s the way that people use them is changing. So we, as agencies, need to adjust who we’re working with and what we deliver.
Adam:
Some of the things that we’ve been relying on is our bread and butter, it might be going away. We just need to notice that and refocus a little bit.
Lee:
I think that’s really important what you’re saying there is it’s like the cost of entry. It was something that we looked at years ago in the design industry. We saw that the cost of entry was plummeting because there were subscription-based design services that people could go for, or people in lower-income countries were coming into play and competing with design. There was also these massive design resources as well with pre-made themes, et cetera, which again was lowering the skill level needed to be a designer. I was going to say to pretend to be a designer, but that’s harsh. But it was lowering the skill level, and I know many people were pretending to be designers, and of course, lowering the cost, as it were, or the price that people would have to pay. I think that has definitely translated in web circles with those page builders, but also with AI and vibe coding, especially, devaluing, as it were, developers themselves and the skills that a WordPress plugin developer, which I think should feel like a in a safe position, is even being eroded.
Adam:
I’m glad you brought up AI because it is really changing a lot. Again, I don’t know that it’s really going to prevent people from doing anything. I don’t even know that it’s eating away the bottom. I think it’s just changing the landscape. There are some things that, frankly, people were selling some things that probably never should have been sold in the first place because they were just so simple. That, yeah, you can buy code, a widget to do something ridiculous, like this is something that could be done with a code snippet very easily. People were selling products that did very, very simple functions like that. So yes, going into ChatGPT and saying, Give me a widget that performs these five optimisation steps. Cool. Great. There’s still going to be a need for somebody to build a plugin that does that because a lot A lot of people aren’t even going to know what the options are that need to be changed, first of all. They’re going to want an interface to make those changes. But you dig in a little bit deeper, and it’s really not that complicated under the hood. So once you get to a certain level, it’s absolutely possible to go ahead and build something like that with AI, as long as you know what the heck you’re doing, and you see the pitfalls there, and you understand the requirements.
Adam:
And I think that’s the real key, though, with the AI work, is that you’ve got to understand what those requirements are, and you’ve got to know enough to be able to call BS, that the AI agents start doing weird things that they shouldn’t be doing. You’ve got to know enough to realise that they might not sanitise inputs. They might not protect the functions the way that they should. They might have security issues and things like that that you wouldn’t spot unless you actually know what you’re doing with code.
Lee:
They may even be using copyrighted code as well. You have to be careful. It’s It may even be using copyrighted code because it’s been trained on an awful lot of stuff, so you do have to be very careful. Absolutely.
Adam:
You’ve got to be really careful with it. But for some things, absolutely, to go in and spin something up very, very quickly or to do a mockup, it’s fantastic. I love coming in and throwing problems at Claude Code and seeing what it comes up with so that I can go back and refine it or maybe just use it as inspiration.
Lee:
The thing is, I guess my point, though, is that it’s enabling people, like I said, the themes and the asset libraries online for designers where people could pretend to be designers by essentially throwing together assets that other people had done and then selling them as unique designs, et cetera. Ai, in my mind, has started to allow people who have enough knowledge to, like you’ve just shared, they have enough knowledge about how, say, WordPress works to be able to tell ChatGPT or Claude what they need building, but not quite enough to be able to code it from scratch themselves. But it does mean, though, that they are dangerous enough, not in a bad way, but they are dangerous enough to be able to compete with people because they can say, Oh, yeah, we can develop that plugin for you, because they know they’ll be able to lean on a bit of their own skill and quite heavily on AI, too, which means it’s getting more competitive. The regular full-time developer who could build something from scratch is now competing with more people because AI has enabled people, for good or for bad, to feel confident, whether they should do, to be able to do more.
Lee:
Sanitising, mate, you brought back memories of me years and years ago when I was first learning how to develop WordPress plugins. I built a WordPress plugin that had a front-end form. I didn’t sanitise anything because I didn’t even know that that’s how people could inject scripts, et cetera. They The client was like, Thank you for the plugin. We’re just going to run a pen test with a third-party company. I had no idea. I was like, Yeah, cool. And that was at the top of the list. And I was just like, Oh, my gosh. I was ashamed of myself. I went and educated myself, and I have never, ever made that mistake again. But it’s also, I guess, something that people will have to be careful of in the future if they are leaning on these products. I’ve got to share something else with you as well. I don’t know if you’ve done What page builder do you use?
Adam:
I don’t.
Lee:
You don’t?
Adam:
No, I don’t.
Lee:
Are you a notepad guy?
Adam:
Well, no, I’m a VS Code guy.
Lee:
Vs Code, okay.
Adam:
A lot of people actually know me as a Pinegrow guy, which is another I think I’ve seen you share stuff about this, actually. Yeah, I’ve done a lot with Pinegrow, and I still do a lot with Pinegrow. I love it.
Lee:
That bootstrap base, though, isn’t it?
Adam:
Especially if you’re doing classic names, but more and more, I’m just working inside of Gutenberg and extending building that and building the occasional custom block, either using Pinegrow to build the custom blocks or building them by hand these days.
Lee:
Right. Okay. That does make perfect sense. Well, what I was going to share with you, at least for me in bricks, I’ve been able to train a little project inside of Claude, because you can do projects inside of Claude, on how bricks stores different layouts in JSON. I gave it all of that, and it’s now able to iterate and come up with unique layouts for me to test. I’m like, Oh, I need a layout for this website, et cetera. But you can also do the same. Maybe you use Tailwind, maybe you use Bootstrap or whatever. You can actually get Claude to do a full layout for you as a version one ideation before you then take that on and work with it. That’s certainly a positive, especially for the smaller business who doesn’t have a large team, but we can lean on AI for things like that to fast track some of that ideation.
Adam:
Yeah, I love that. I do the same thing in PineGrow. They’ve actually been releasing more and more AI tools in there. One of them is you can build a whole layout using AI. I think their latest version even will generate images for you. It’s just wild what this stuff enables. But like you said, it really allows people to be dangerous. They know enough to be dangerous.
Lee:
Yeah, that’s one of my favourite things.
Adam:
Not just agencies and people like us, but also our clients. I can’t tell you how many emails I get from my clients where they’ve tried to do their own Dr. Google thing with ChatGPT, and they come back and they say, Hey, ChatGPT says this, this, this, this, and that. I spend half my day telling them that ChatGPT is full of it, and that they need to actually talk to somebody who understands the full context of what they’re doing and the problem that they’re trying to solve. And not just that little piece of information that ChatGPT is making up. For our clients, and I was at the doctor the other day, the same thing there. The doctor was saying the same thing where people are coming in with stuff that they’ve researched on ChatGPT, which is half true, and that makes it even harder for them to be the trust and authority.
Lee:
No idea. Now, I do want to focus, though, on that one thing. There are agencies out there who are struggling more and more to sell websites, or for the websites that they do have, they are seeing their clients not do anything with them. They’re struggling to drive traffic, they’re struggling to convert leads, they’re struggling to market their business. You obviously alluded earlier that you enjoy working with marketing departments, et cetera.
Adam:
Mostly because I’m a terrible marketer.
Lee:
To help those sorts of… Yeah, exactly. To to help them, to consult with them, to give them the missing pieces that they don’t have. They know their crafts, they know marketing, et cetera, but you also understand things like Web technology. You will understand probably more than them things like SEO, paid ad campaigns, et cetera. Even now, as things change, understanding things like, is it like LLMS or something? There’s like a text file you can add now to your website, which helps to educate would AI agents that might be visiting your site, et cetera. There’s all sorts of stuff that we all know as web developers and as designers and agency owners that we could be bringing to the table rather than just sites and I imagine, this is a really long question, sorry, but I’m getting to the question now, but I imagine your in has been with clients nowadays more of that, those conversations rather than, Oh, you need a new website. I guess my question is, are your leads predominantly now other elements that come in which eventually will lead to a website, but you’ll be coming in on something completely different to the norm that you’re used to?
Lee:
Was it a question? I rambled for 10 minutes. I don’t even know what the question was.
Adam:
Or maybe I’ll just make up a question to go along with it. Yeah, go for it. So that I can ramble for a little bit. Interesting thought because I would imagine the same thing that people would be coming to me as an agency with more of those types of questions. Maybe this is my own fault for not marketing myself well, because, again, terrible marketer here. Hello. I market myself as a website, so people will generally come to me looking for a website, and then I use that as the in for these other products and services. Frankly, most of my work comes from referrals and word of mouth anyway. It’s a matter of one company talks to another company Hey, I’ve got this consultant that does X, Y, and Z. You should chat with Adam. He knows about this. People aren’t just finding me on the web. Like I said, my website hasn’t been updated in years. They’re not finding me on the web and saying, If it ain’t broke, don’t fix it, mate.
Lee:
That’s what they say here.
Adam:
Well, yeah, it’s a matter of motivation. But they’re coming directly to me because they have a problem that needs to be solved. A lot of times it’s website, and then that just leads into other conversations. Or it’s a referral saying, Hey, Adam has been working more with AI, or he’s been doing some VR work. If you’re looking to bring VR into your processes, maybe you should talk to him about how other companies are using it. They’re coming to me with that, not necessarily looking at me on the web and seeing all the stuff that I do and saying, Hey, I’m going to talk to Adam about this.
Lee:
Although the VR side of things isn’t websites. It is one of the other things that you do.
Adam:
It has nothing to do with websites at all.
Lee:
It was totally a fluke. Exactly. And yet that’s still an in, isn’t it, for you? So whereas the advice years ago might have been hyper focus a niche, which has definitely been my advice to people, I am wondering whether you being of many interests, whether that’s actually playing to your advantage.
Adam:
It does to some extent. To the other extent of it, though, is I’m a master of none. I I know a lot of things about a lot of things. I know a little bit about a lot of things, but I don’t know. It has to be dangerous. Yes, exactly. But I don’t hyper focus on one thing. I’m not an expert in any one thing. I’ve always chosen to hire the experts. I know the broad picture and how the pieces fit together, and then I hire out for the specific stuff. I’ve always said it’s my team and the people that work for me that make me great. I’m just the glue that holds it all together.
Lee:
That’s good. That’s a good way of doing it. A Jack of all trades, a master of none is a phrase that we use here. I’m not sure if it’s the same out there or a similar one. I think that’s a really healthy as a creative, as an agency owner, I think that, though, is a really healthy habit, I don’t know, disposition, where you are really interested in all sorts of things because I can see behind you, this is an audio only podcast, but I can see behind you, you’ve got guitars, you have a synth, I think that looks like a Star Trek, something or other in the background.
Adam:
Well, I’ve got the Apple Vision Pro over there and I’ve got my- Oh, I can see the Apple Vision as well. Yeah, my little robot dog.
Lee:
A beautiful painting. Is that you? Did you do that?
Adam:
No, Oh, no, that’s an Amazon $30 soundproofing panel. I’m so disappointed. I was like, Wow, he paints as well.
Lee:
The guy’s a genius.
Adam:
Yeah, that’s what I knew. One more expensive hobby.
Lee:
But I can see instantly from looking in here, you have multiple interests. And yet I think that makes you an extremely able consultant and business leader because you know enough about an awful lot of subjects to bridge the gap between the actual experts, as it were. So the actual WordPress developer who’s going to create a plugin because you don’t hyper focus on being able to create plugins, you can work with that developer and talk their language enough to be able to give them the brief and get them to do the job. But equally, you can talk in a language that the non-developer, the client, can understand, and you can take the brief and all of that and regurgitate it to them, et cetera.
Adam:
Yeah, and that’s the thing right there. I think you hit on the key, and that is that everybody, the experts, are so focused on their jobs as they should be. Our clients are focused on running their businesses and on doing the thing that they do every day on serving their clients. The developers are very focused on writing fantastic code to solve specific problems. They see with blinders on. So as Consultants, we’ve got to put on that hat where we are looking at that bigger picture, and we’re looking at what our clients do, and what these different disciplines are doing, and how they all mesh together so that we can find those blind spots, and so that we can see how something Something that Industry A is doing could apply to Industry B and bring those practises over so that they can use them where they wouldn’t necessarily have thought about it. I go back to the example of law firms because I do a lot of work with law firms. And law firms are extremely inbred. They all talk to each other. They all know each other. They all do the same thing. Frankly, if every law firm is not doing something, then no law firm wants to do If the guy down the street isn’t using this particular tool, they may either never know about it or they’re terrified of it until someone like me comes in and says, Okay, well, here’s this thing that you haven’t considered yet because none of your buddies are doing it.
Adam:
Why don’t we do a little pilot project here? And then all of a sudden, oh my gosh, it starts to work. Fantastic. And then every law firm doing it. And that’s just the way it is. We’ve got to have that bigger picture that we bring to our clients. That’s real value. Delivering a website is something that any developer, any small agency can develop a beautiful website or a functional website, a fast website, whatever it is. But is it the product or service that really makes a difference to the the client. No, it’s just one piece of it.
Lee:
That was definitely the image I got or the impression I got from your website as well, that the website is, albeit very important, it’s the storefront, as it were. It’s the digital storefront of many businesses don’t necessarily have physical premises that people can walk past. But equally, there is a whole lot more that is involved in it.
Adam:
Absolutely. With any business. Whether you’re talking about marketing or some other technology function, whether you’re talking about an internet thing or a digital platform that a company is delivering. It’s just one piece.
Lee:
People listening are like us. Basically, I’ve attracted a tribe of people over over the years who have lots and lots of interests and are perhaps still struggling to ship websites, as it were, or sell websites to people, but do have this skill that they’re not using, that higher level skill where they can see a much bigger picture. How have you engaged those conversations? How have you started those conversations? Has it been through networking, for example, to talk beyond just, Oh, I need you for SEO, or, Oh, I need you for websites? How do you get beyond the thing that people focus on?
Adam:
That’s a tough one. It’s a trap that you can really easily find yourself in. Is being pigeonholed into the web guy or the SEO guy. In a previous life, I had some clients that would do that, where they would know you for one thing and completely ignore the other products or services that you can deliver just because there’s that one thing that they know, and that’s all they know, that’s all they care about. Now, the way that I approach that, though, is that before I do any project, if they want a website with me, they still need to go through a consulting engagement. And this isn’t a new concept. This is something that I think all the agency gurus out there teach is that you’ve got to do some consulting engagement, whether they call it a blueprint or I don’t know what you call it these I call it discovery, but yes, all the same. Exactly. Discovery, that’s the other popular term. I just call it a consulting session. You’ve got to do something like that with them upfront so that not only you know what it is that you’re quoting and building, but also so that they can see those blind spots.
Adam:
They can see the things that you are able to deliver that they might not know about. It’s as much a sales tool for you as it is a fact gathering tool for your project.
Lee:
Well, I can resonate there because I have a client who brought me on for their website. They already had a design agency involved. They brought us in to realise that website from the design. They then put us on a retainer but forever only thought we were content and website. I kept dropping hints, well, not even hints. I was being utterly blatant most of the time. I’m like, Look, we can help you here. We can streamline that We can integrate with a CRM. We can implement the CRM as well because you guys are… You’re just using spreadsheets here. I was like shouting, Hello? Trying to… But they were still very blinkered for quite a long time because they just thought, Oh, these guys do this, and this other company can do this, so let’s go talk to them. I’m like, Well, can you involve me in these conversations? It took a good, I’d say, eight months until eventually they started to open up and recognise that actually I one of those people who can bridge many gaps.
Adam:
I was going to say there’s two other things that can really help with that. There’s that discovery engagement, the consulting engagement at the beginning. That’s number one. That’s the first place you catch them. The second place is making sure that you are doing either quarterly or biannually meetings with them to review what’s going on with them, to talk about their business, to make sure that what you’re providing is still aligned with their needs. The third thing is an old-school mailing list, because that is just another opportunity for you to put something on paper that talks about all the different things that you do that they might not be working with you on. If you catch one client that finds something out that you do that they’ve never known about, it’s worth it.
Lee:
Yeah, that’s a good one. Often missed. That feels as well like something that’s not important, but it really is. I remember a podcast I recorded ages ago where one chap said that even doing the email list, and if people don’t read it, but they’re seeing the subject, it’s educated. Even that subject is enough. Even if they’re archiving it, they’re seeing the subject, quick skim, and then they’re archiving, not even opening. But they’re being slowly educated over a period of time as to the different things you do, or at least your voice.
Adam:
That’s a big hit and leap, but they still see it.
Lee:
Yes, they still see it. There is some importance there. Anyway, on to the question, because I’ve been intrigued this whole time. I spotted the VR headset in the background. You picked it up at one point. Again, audio only, people can’t see this. Hey, sorry.
Adam:
I’m much prettier audio only, just saying.
Lee:
You’re sorry?
Adam:
I’m much prettier in audio podcast than I’m in a video.
Lee:
I have the privilege of being able to see you, but anyway. For what got you into the VR headset? Because for me, I remember When you got yours, for me, I went on the Apple website and they were asking for £3,300, and I was thinking, I can think of no use case to buy this. It took me through your process. What made you buy it?
Adam:
I didn’t. Absolutely did not buy it at all. Client went after me.
Lee:
Someone gave it to you. Tell me, how did you wing it?
Adam:
One of my web clients, of all things, and this is totally roundabout, has one of my web clients knew just from conversations that I’m a total nerd and that I like doing VR stuff. I’ve got a Meta Quest as well, and that I love playing on the Meta Quest. But they were trying to figure out, this was during COVID, they were trying to figure out how they could use that to collaborate with their teams, with people working remotely, teams all over the globe that they’re working with, their clients. They do a lot of IP law. So they’ve got clients that are that always reviewing technology and things with them, and they needed a way to communicate better. And so they approached me and wanted to do a pilot project, one using VR for virtual meetings. And We were taking a look at the landscape, the different platforms and products and things that the MetaQuest offered. The Apple Vision became a thing, and they’re also nerds like me, and they wanted to jump on it and really be the first to find out what it’s all about and whether they could use it. We did a small pilot project, realised that it wasn’t what we had all hoped and dreamed about, that it was really more for media consumption.
Adam:
The business tools for the Apple Vision weren’t there at launch. They’re starting to get there now. Instead, they really leaned towards using the Meta Quest and some of the tools that are built there, and they still use it today.
Lee:
But the cost of Meta Quest is a lot It’s a lot cheaper as well, isn’t it?
Adam:
It’s a lot cheaper, but it also has some really good tools in there that architects and engineers use. It’s got some fun games that I play with.
Lee:
All right. But they still have that metaverse as well.
Adam:
They’ve got some interesting business things in there that, again, they’re very niche. I would not go off and recommend that businesses start buying this thing. But if there’s that need, cool, go for it.
Lee:
But again, it’s It’s a testament to your ability to be interested in things that maybe other people wouldn’t necessarily be, but also your ability to have those conversations with clients who are able to see beyond the one or two services that you’re providing because you’re developing that relationship with them, a conversational relationship with them where they know you’re a nerd and they know that actually Adam’s going to be a great person to test this project with.
Adam:
Yeah, and they’ve I had enough familiarity with me to know that I have enough ADHD that I’m going to want to try to learn a little bit about all the new cool things. You mentioned all the different hobbies that I have and I have a totally an ADHD trait. I’m okay with that. My clients are cool with that because they see that, they see what it brings.
Lee:
Tell me about some of your hobbies. What are they? Because I have zillions as well.
Adam:
Oh, jeez. Well, music, as you can see, definitely. I really enjoy technology in VR. I am a giant Lego nerd. I have more Lego than I do shelf space in the house. It’s ridiculous. Wow. Oh, yeah. I like building all sorts of things. Just ordered a 3D printer. And old tech… I would turn the camera around if this were a video, but I am a total geek for retro video games and video game systems. I think I’ve even talked to you about your Amiga stuff.
Lee:
The Amiga stuff. We’ve spoken about that.
Adam:
I do love the Amiga. I got my start on the video toaster back in the day. I know you’ve been working on some old Xboxes, ready for wishing those.
Lee:
Yes, I have multiple all around me at the moment. Several behind me, the whole stack of consoles behind me there, and then another stack.
Adam:
I just love those old retro consoles and old retro games. I just think it’s a blast. I’ve got an arcade joystick and a whole system over there that I play with. My eight-year-old son and I, we’ll just go to town on it sometimes.
Lee:
That’s wonderful. My lad who’s five, he’s playing right now and waiting for me. He knows that after this podcast recording, we’re going to go jump on Minecraft on the Xbox 360. It’s a very old version of Minecraft, but he loves it. But we also like play Driver San Francisco. That’s another one of his favourites where we race each other around San Francisco, et cetera. Again, on the Xbox 360. Equally, he loves the old driver games, which I have to be very careful with on the PlayStation, too, because they are actually 18, and he can accidentally have a gunfight if he’s not careful. But the old retro stuff, I think, is great. But again, audio-only people don’t know. I have a knitting machine behind me as well, so I’m into knitting. I’ve got a typewriter on my desk, which, again, can’t see. It’s off to my left here. I’ve got my keyboard and my musical instruments as well. I think probably Adam is one of the reasons why you and I have resonated all these years is we’ve often found each other intrigued in the same sorts of things and have developed a life of multiple hobbies.
Lee:
Jack of all trades, master of none, but could probably carry your own in any conversation on most topics, and people wouldn’t question it.
Adam:
Until they see me pick up the guitar and realise just how terrible I actually am.
Lee:
Well, if you know the three major, the three cords, what was it? G, C, and D, you’re good. Throw in an E minor, and you’re a legend. You can play any Beatles song. I don’t even think you need an E minor.
Adam:
Cable courts for the win.
Lee:
Exactly. Well, on that note, mate, as we come into land, what is the best way for people to connect with you? And then we shall bid you a dear.
Adam:
Best way to reach me is actually through my personal website, adamlowe.io. You can visit my company website, peakperformancedigital.com as well. But just find me on adamlowe.io. Hit me up on Facebook. Happy to chat with anybody.
Lee:
Awesome, mate. Thank you so much for hanging out with me, and let’s do this again soon.
Adam:
All right, thanks. Good talking for you.
Lee:
Take care. Have a great day. Cheerio. Bye.