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The 7 secrets to a successful web design partnership

Lee Matthew Jackson
Lee Matthew Jackson

Working with a web design partner can be an extremely rewarding experience for an agency owner. Not only will you have the peace of mind of knowing that your project is in capable hands, but you can also learn a great deal from them in the process.

There are, however, a few things to keep in mind when working with a third party to make sure the experience is as smooth, profitable, and enjoyable as possible.

Here are 7 tips to get you started.

1. Establish clear goals and expectations upfront

Before you even begin working with your partner, it’s important to establish what your goals and expectations are.

For example:

  • What does the web project need to accomplish?
  • What kind of timeline are you working with?
  • What are their rates and payment terms?
  • How will your partner communicate with you and your client?

By getting these things out in the open from the beginning, you’ll avoid any confusion or frustration later on down the line.

2. Communicate frequently and openly

Good communication is key in any relationship. Make sure to touch base frequently to discuss progress and to give feedback on their work. If there are ever any problems, don’t hesitate to speak up – it’s better to deal with things early on than to let them fester.

With your partner, choose a method of communication that matches both your workflows and stick with it. You don’t want fragmented communications across multiple channels. This creates confusion, increases the likelihood of miscommunication, and can be overwhelming when questions are coming in from multiple sources.

3. Be willing to compromise

In any partnership, there will inevitably be some give and take. My business partner and I often talk about “storming, norming, and performing”. At first, things can be stressful, then over time things normalize and you eventually find your groove!

During this process, you may need to compromise on certain aspects in order to stay within budget or meet your partner’s expertise. It’s important to remember that compromising doesn’t mean settling – it simply means being willing to work together to find the best solution for everyone involved.

4. Respect each other’s expertise

One of the great things about working with a partner is that you have access to their expertise and knowledge. It’s important to take advantage of this by listening to their suggestions and opinions, even if they differ from your own.

Of course, you don’t have to agree with everything they say, but it’s important to at least consider their point of view. After all, they likely have experience with similar projects and challenges that you may not be aware of.

5. Start small

When working with a new partner, don’t throw them in at the deep end with a complex project. Start with something small so that you can get a feel for their working style and how they communicate. This will also give them a chance to show you what they’re capable of.

If things go well, then you can move on to more complex projects down the line. But if there are any problems, it’s better to deal with them early on while the stakes are still low.

6. Be prepared to put in the work

A partnership is a two-way street – it takes effort from both parties to make it successful. If you’re only looking for someone to do the work while you sit back and take all the credit, then you’re likely to be disappointed.

Partnerships are about collaboration, so be prepared to put in the work to make it a success. This includes things like being available when they need you, providing feedback on their work, and being open to their suggestions.

7. Be willing to pay for quality work

If you want a partner who is going to produce quality work, then you need to be willing to pay for it. This doesn’t mean that you have to break the bank, but remember that you get what you pay for.

Investing in a good partner now will save you time, money, and headaches down the line. So, don’t be afraid to pay a fair price for quality work.

Remember! Do your due diligence first by testing them on something small before jumping into bigger projects.

In short

Partnerships can be a great way to get things done, but only if both parties are willing to put in the work. By communicating effectively, respecting each other’s expertise, and starting small, you can set yourself up for success. And if you’re prepared to pay for quality work, then you’re more likely to get the results you’re looking for!

Have you worked with a web design partner before? If so, what would you add to this list?

We’d love to hear your thoughts in the comments below!



Lee Matthew Jackson

Content creator, speaker & event organiser. #MyLifesAMusical #EventProfs