Note: This transcript was auto generated then some poor soul sat and listened to it, and followed through correcting any mistakes they spotted. Please however expect human error and shout if you spot an issue. Email: lee [fancy curly symbol] trailblazer.fm.
Verbatim text
Lee:
Welcome to the WP Innovator Podcast, the podcast for web designers and design agencies, exploring the world of WordPress and online business. And now your host, Lee Jackson.
Lee:
Hello and welcome to episode number 87. This is your host, Lee. On today’s show, we have Nachum Kligman from Book Like a Boss. That’s an online software product, pretty much like Calendly, but also does a hell of a lot more. I recently bought their AppSumo deal, which got me lifetime access. And I wanted to talk to the founders of Book Like a Boss because I wanted to understand why they felt the need to go to AppSumo of all places and offer such an incredible deal. It kind of seems balmy, but it seems there was wisdom behind that choice. So sit back, relax, and enjoy this episode as we unpack Nachum’s history as an entrepreneur, but also the relationship that they developed with the guys over at AppSumo. Before I go though, to hand over to other Lee, don’t forget, we have an amazing Facebook group that is growing and you should be a part of it. So if you want to go and join a group of web designers, developers, freelancers, having fun, head on over to WPInnovator.com forward slash group. Now sit back, relax, enjoy this week’s episode. And please keep your arms and legs in the vehicle at all times.
Lee:
Welcome to the show and you are joining a coffee drinker and a young chap eating a grilled cheese sandwich. What a good day it is today. You are listening to Lee Jackson and Nachum Kligman from Book Like a Boss. Did I murder your name or did I do a good job?
Nachum:
No, that was great. That was great.
Lee:
Nailed it.
Nachum:
Perfect.
Lee:
Nachum is a lovely guy. He likes grilled cheese sandwiches, which means we instantly have a connection here. This is a really good thing. And you may have seen me sharing in the Facebook group, the AppSumo deal, Book Like a Boss. That was maybe a few weeks ago. If you’ve been a guest on this podcast, you’ll have seen that I’ve moved from Calendly to Book Like a Boss for all of our scheduling. It’s freaking brilliant. So I wanted to speak to Nachum and find out more about it. So mate, welcome to the show. Do you just want to say hello and maybe give us a quick background about who you are? Maybe age if you dare share that and favorite color, favorite movie, all that good stuff?
Nachum:
Sure. Well, first of all, thank you so much for having me on the show. I greatly appreciate it. And, you know, I love your enthusiasm and that’s something maybe we’ll talk a little bit more in the program about the enthusiasm we’ve seen from our users has just been beyond our expectations. And it’s really what fuels us, you know, to put in those long hours and to keep going. So, you know, very super excited that you love the product and that you’re using it and enjoying it. I’m an entrepreneur, you know, I’m the guy who was shoveling snow when I was, you know, 12 years old for $5 a driveway and $7 for the sidewalk and selling baseball cards, you know, and selling candy in school, you know, the whole thing, always hustling. And I’ve had a few high-tech startups in the past, but then I actually got into, I decided for some reason, actually I started an apparel company a few years ago and said, hey, how hard could it be to make a shirt? Apparently, manufacturing clothing is a lot different than technology.
Lee:
Yeah.
Nachum:
So that didn’t pan out as well as I had hoped, but then I got the bug and the idea for Book Like a Boss and went full steam ahead with it.
Lee:
I love how you say boss there. It sounds like you’re from New York or something. You went boss. You’re not from New York, are you?
Nachum:
Not from Jersey. Close enough.
Lee:
Close enough. Oh, well, that’s not bad for a British guy to be able to define a guy’s accent. And I love your story there, mate. It’s the quintessential entrepreneur story, isn’t it? You know, shoveling snow, selling sweets at school. I remember a lad at our school selling sweets and I used to do the same sort of thing. I think it’s pretty obvious you’re going to be an entrepreneur, isn’t it? When you’re selling stuff in school. Although my mate got into loads of trouble for doing it.
Nachum:
I think that that’s a very good sign. If you’re making more money than the teachers, you’re probably an entrepreneur.
Lee:
Were you making more money than the teachers?
Nachum:
Yeah, they actually shut down. My candy locker was shut down because I was making more than some of the teachers.
Lee:
That’s insane. Actually, that’s funny, isn’t it? Teachers sometimes do stifle growth because I remember my mate, he was selling candy and he was actually told that he was only allowed to sell candy in the school if he sold it from a particular room that they gave him and that all the profits went to the school. And he was like, why would I do that?
Nachum:
So it all went underground.
Lee:
Yeah. I mean, I could go off. I’m like, I think, you know, most entrepreneurs in school, they’re probably, I mean, for me personally, I was definitely not a good student. You know, if I got C’s, you know, it was a good day. Definitely not book smart, but definitely very street smart.
Lee:
I think that’s what it takes to be an entrepreneur in this day and age, in my humble opinion. And I love your enthusiasm as well. I’m loving it. I can hear that you have that bug. Now you said you tried to do a shirt. That seems really random. Did you say a shirt?
Nachum:
Yeah. So what happened, what happened is, is I have a special needs son, a son who has cerebral palsy and he would drool a lot. And one time he came home from school and I was like, why is this, you know, 10 year, 11 year old wearing a bib? You know, there’s gotta be a better solution out there. And I searched around and there was someone doing bandanas. I said, what if there was like a shirt that had like a bib on the inside and that was quick, dry antibacterial and was just a, you know, smooth and just, and just look great. You know, why shouldn’t they feel included? And why should they have to wear bibs or bandanas? And I remember saying to myself, hey, how hard can it be to make a shirt? Everybody wears shirts. And apparently it’s a lot harder than I thought. Manufacturing in, in, in China was an absolute nightmare. It’s a whole nother story on its own. But my experience was that, you know, they basically, they screwed up the order on me that after I launched it on Kickstarter, actually, which gave me some validation for it and gave me the cash I needed to get that first order in. But the manufacturer, they basically purposely sent me, I signed off on, on the shirts after I had them checked out, after they told me what they were. And obviously I saw the samples and stuff. And then I created two types of shirts, ones with the bibs, bibs on the inside, which was 75% of my order and 25% without the bibs so that, you know, the, the special needs child can have his siblings also wear the shirts. And they sent me the invoice to pay and that outlined 75% shirts with the bibs, 25% without. And then after I paid it and after it shipped, they said, oh, by the way, we sent you 25% with the bibs and 75% without. It was such an incredible nightmare. And I remember this was Kickstarter. People were waiting already six months for these shirts and to do that to me. And then I have no choice because I can’t start with another manufacturer and start the process again, because it takes six months to eight months just to get an approved product going back and forth and all the different details that goes into it. And so I had no choice, but to work with them again, to be able to fill my Kickstarter orders. Meantime, now I lost, you know, all the money I gained. So I was putting in my own cash into getting these shirts going. And I’ll never forget this after, you know, when I said I had to bite my tongue and say, okay, I need to fulfill these orders. Let me put in another order and get the shirts I actually need. And I said, listen, because there was this mess up, this screw up can, you know, give me a discount. Oh, let me check with my manager. Uh, they came back to me. Okay. We’re going to give you a 2% discount.
Lee:
Oh my gosh. I’d have been on a plane with a baseball bat.
Nachum:
That’s right. And the thing is I had, I had gone to China to meet with them and, you know, they gave me the Royal treatment when I was there, but the reality was a lot. And I checked them out and they’d done, they were like cutter and buck was a customer of theirs and you know, the reputation on Alibaba, but it was an absolute nightmare. And, you know, after a year and a half of pushing and trying to get done, I said, you know what, that’s it. I’m done. And actually, this actually leads into the book, like a boss story, because what happened was after I, after I closed down the apparel company, I said, you know what, before I go into my next venture, my next startup, let me take a breather. I wrote a book and I decided to do some, some consulting. And what happened was, it was interesting in my consulting business. And I hope you don’t mind me jumping in with how book like a boss.
Lee:
Please do.
Nachum:
When I was doing my consulting business. So people in my community, you know, I have a reputation of being an entrepreneur for, you know, you know, for 20 years or so. And so people always come into me, hey, can I just pick your brain? Can I just get a half hour of your time? And I’m a nice guy. And it was very hard for me to tell people, well, you know, I charge $200 an hour for, you know, to consult. And I said, I wish there was just a way that I could just send somebody a link that says, hey, this is who I am. These are the services I offer. Here’s my calendar, book me, pay for it all in one place. And I searched for it and it didn’t exist. And I had built dozens of WordPress sites over the, you know, the last 10 years. And I saw, but on WordPress, it would take like an hours to put together. You have to find the right modules and hope that they fit together and hope they work well together. And if one gets updated, hope it doesn’t throw the other one off. And then you still have to worry about hosting. And then you have to worry about how it looks on mobile, right? It was just a nightmare to do. And at the same time, I was thinking about this idea and saying, wow, it’d be great if it existed. A friend of mine forwarded me an email from his sister who was a masseuse. And she said, hey, I’m not technical at all. I’m just looking for like a one page website that says, hey, these are the massages I offer. Here’s my calendar. Book me, pay for it all in one place. And he sent it to me and says, do you know of anything like this? And I’m like, wow, I have this pain point, and a masseuse, you know, has the same pain point. I’m sure there are probably hundreds, if not thousands of other people that have that same pain point. Just a simple way to just have a one page, beautiful website. This is who I am. This is what I do. Here are the services I offer. Here’s my calendar. Book me, pay for it all in one place and let me manage my business in an easy to use interface. And that’s how the idea came to be.
Lee:
That’s brilliant. And well done as well for despite kind of the failure, the struggle that you had with the shirt for still going. That is really, really inspiring. And also I do love the idea. That is such a cool idea where you’ve wanted to, in fact, in both scenarios, you want to solve a very real problem that people are having. And again, that’s what entrepreneurs do, isn’t it? That’s what drives us solving problem. Whether it’s the kids hunger at school right through to be like you said, you know, instead of struggling with a WordPress website, we love WordPress. Everyone listening is WordPress user, but we all know how difficult it is to get a whole load of plugins together, integrate it, and even make sure you’ve got things like the time zones working. That is something I’ve no idea how you guys have done it because it’s the whole concept of trying to understand time zones and who’s where and what time that means it is freaks me out. And I missed so many WP Innovator podcast recordings two years ago when we were just doing it with Google calendars and trying to work out how the hell, you know, whose time was what. So I moved on to Calendly and then obviously found you guys here. Now, speaking of Calendly and the other booking platforms, then I think you’ve already kind of alluded to it, but what do you feel sets you guys apart from your standard scheduling service that you can get like Calendly that lots of people have heard of?
Nachum:
So great question. And this is what excites us most because there’s two things I could say on this topic. The first one, I’ll talk about the second one. I’ll give you the second answer first. Second answer is really what we presented to the public about Book Like a Boss is this is just what we consider phase one. We actually have phase two, three, and four that we plan on bringing out in the next couple of years, but we’re not publicly talking about that yet. But going back to phase one, which is where we’re at now, is that we look ourselves where Calendly ends and, you know, a lot of other competitors is where we’re just beginning. They’re fantastic about creating a calendar and a link that you could book an appointment, but we’re much more than just about booking appointments and or even booking a service. We give you a full page where we give you the ability to manage your whole business, you know, with a beautiful admin, which I’m sure you’ve used. And we’re constantly adding more to just, you know, being a scheduling service. So we have people that are using it to sell their products, to sell digital products. It’s more of a full experience. Like even if you have Calendly, so then you could send them to a Calendly page, which looks, you know, sort of blah. It’s like, you know, you know, you’re on Calendly, you know, it’s just there for scheduling. Here, we’re trying to give you everything that you need. FAQs, photos, you could post a video, and, you know, it becomes your one link that you could use to send out. But we did also recently release, which is, you know, people absolutely love it. I don’t know if you’re in our Facebook group, but we have a fantastic Facebook group, over 1600 people that are just coming together and, you know, answering questions and giving support and throwing ideas out to us. One of the features that we just released recently is being able to embed our calendars onto other websites. So if you’re working with WordPress already, you have a WordPress website, you can now take the calendars and the schedules that you’ve built on Book Like a Boss, and you can actually post them on WordPress and other similar websites to them. So you could have your own full page experience, but you could also then take calendars and put it on your existing websites.
Lee:
I really like that, that you released that. So I’m a member of the Facebook group as well. You released that, it feels like just a few days ago, and we’re already working on our alternative pages because I’m a guy who’s got multiple businesses. So for me, I was thinking, oh man, I’m trying to fit all the brands on this one page. The minute you launch that embed tool, I’m like, ah, brilliant. I can create an appointment page per business, per product that I have, etc. So that was one of the cool things that appealed to me. Now you guys did something that I think was quite brave, to be honest. And you reached out to AppSumo. I think I get why you might’ve done that with regards to an audience and that, but could you just describe where you were before AppSumo and what led you to reach out to AppSumo to do your insane lifetime deal?
Nachum:
Sure. So yes, obviously in every stage of a startup, you get to different phases and different stages, you know, from the idea concept to your first, to your MVP, to getting your first paid clients. And then it happened to be that the stage that we’re at, we were like, okay, we have a solid product. It’s working. Now we’ve got to start marketing it. And the truth is, when we went to AppSumo, if you would have asked me originally, would we have given a lifetime deal? We would have said, no way are we going to give a lifetime deal. We can’t support something like that because, you know, just the calendar, being able to integrate your calendars with Google Calendar and iCal and Outlook and, you know, the other calendar apps, I said that, that costs us money every month because we use a third party to supply us with that software. And you have hosting and you have support. So we said, there’s no way we’re going to be able to do a lifetime deal with them. And it’s also risky, you know, and it threw our calendar off, no pun intended, threw our calendar off for a little while because it was like probably two, two and a half month process from when we first started talking to AppSumo. And we realized that we can’t launch at higher prices and we can’t do any other marketing campaign because this $39 lifetime deal was going to, was going to be the lowest we would ever go and we’d never do a lifetime deal. So we couldn’t start charging people regular fees or even discounted fees and then, you know, get a backlash from people say, hey, I just paid you $150 for this and now you’re selling for $39 lifetime.
Lee:
Yeah.
Nachum:
So it kind of put any other marketing things on hold, but it was still a great move for us also with AppSumo. So they wanted to convince us to give a lifetime deal and the compromise, but we had to say, hey, listen, we’re willing to do that and we see the value in that and we know we’ll probably get a lot more sales for it, which we did. We thankfully sold out, but I said, we got to do something that we can make money in the future. And so we, what we did is we held back one of the normal features that comes in with our big boss plan. And that is that we kept the light branding to it, meaning are powered by book, like a boss, which shows up in the footer of your page. And also in the emails that go out, whether it’s reminder emails or confirmation emails always has like a power book, like a boss. And even in the embeds and other websites has a very small, you know, power by book, like a boss. We figured this way people can, you know, we have at least a chance for people to click on the link and become paying customers from our AppSumo guys. We had some backlash from that. People didn’t really like it. So we created an upgrade that they could remove the branding, which seemed to satisfy a lot of our customers. They were very happy, especially since we did it at such a low price and we threw in a few other extras, but then it’s still for us, it became an extremely powerful validation of our product. And I think this is something we talked about in the pre-show a little bit is that like, who is our customer and who we thought our customer was, was a lot different than what became reality when AppSumo came on board. So like we, we had originally thought that, hey, our customers are college students that are looking to paint houses or do tutoring on the weekends. And they’re not going to build a whole WordPress site, but if in 10 minutes, they could get up and running and start, you know, selling their tutoring services or even seniors or small businesses or side hustlers, side giggers, you know, people that are looking to make some extra bucks on the side. We thought that that was going to be like a main target. But what happened was that we saw that there’s a lot of people that, you know, online entrepreneurs, web designers, consultants, marketing gurus that also needed the service. And, you know, we sold, you know, 5,000 plus licenses with AppSumo and we saw that, hey, there’s a really more diverse need for our service. And we have, you know, hundreds of different types of people using it. We saw that the product is great for men and women. We saw, and it’s great from all over the world. The U.S. is our largest market, but the UK is not so far behind. And of course, Canada and all over Europe and even the Philippines, we have, you know, dozens and dozens of users. So obviously we, you know, we have plans to, to release Book Like a Boss in multiple languages as well. But there was two other things that really surprised us that made us say like, wow, this is so worth it. One, we became very, you know, instead of saying, hey, this is what we think Book Like a Boss should be. And this is an incredible and an important point for anybody that’s listening. It’s not just, it’s not what we thought the idea should be. It’s what the users said. And the users gave us a very clear understanding of what is it that they want the product to be. So we were answering their needs and we said, hey, you can only really do this with thousands of users, which will absolutely brought us. So if you saw that like 90% of the people are saying, hey, we want WordPress embeds, even though that was, we were going to do that anyway, but we pushed that up to being our most important feature, you know, after we launched because we saw the drive for it. And then you see consistent asking of different tools to integrate with different needs. And that actually formed our roadmap for us. And so we became very intuitive to listening to our, to our bosses and giving them what they want, as opposed to what we felt they should want.
That was incredibly important. And two, the other thing that really surprised us with our, with our Facebook group is that I’ll never forget the first time I saw it, I have the screenshot somewhere, you know, when I use someone posted on the Facebook group, hey, can I do this? How does this work? And there were other users that went in and was answering them. Oh, this is how I do it. And I said, wow, we really have a real community here. People that are encouraging and people that are helping and, you know, people that love the product. And we couldn’t have done any of that without AppSumo. So AppSumo really brought us to a whole new level in a very quick way. So even though, you know, obviously it’s nice to get some cash also from the sales, but the validation and the feedback and the Facebook group were, you know, worth more than its weight in gold.
Lee:
That’s fascinating. And you don’t, you don’t think about that. I mean, people, there is this impression, I guess, sometimes that, you know, an AppSumo deal is to get a load of money. That’s what, at least that’s what people seem to talk about. Oh no, someone’s sold out. They’ve gone to AppSumo, etc. But I understand. And from what you’re telling me as well, it sounds like it really does work out. It’s actually a great opportunity to rapidly grow an audience. There is actually ending up to be, there is a cost to you guys. In fact, in doing this, this is actually a very clever way of marketing. I’ve got the lifetime deal. I kind of feel terrible about that. And I’m really, really, really glad. And I think we had a chat even before you even agreed to come on the podcast. I was like, I want to know if there’s a way I can be tipping you guys over time, because I feel like I still need to contribute in some way because I’m getting so much value from this. And I am glad that you guys did hold a few things back. And I think it was still really low fees, but something like $5, was it $5 a year or something? $5 a month or $50 a year? $50 a year, which is super cheap to get a whole load of extra add-ons, which is still compared to your £25 a month package. If I can pay you guys an extra $50 per year as a tip, I know that’s going towards, you know, all those fees that you guys, you’ve all got mortgages, etc. It’s unrealistic for me to expect you guys to give me something forever for free. Although you’ve promised to, and that’s wonderful. And I appreciate that. But I am glad at least that you have built something in for people like me who struggles with the concept of it being free for life.
Nachum:
Yeah, it’s funny. And we’ve seen that there’s two types of people. There’s people like you that appreciate the value that they got. Then we’ve also seen some people that were not so happy with it and didn’t like the fact that we’re charging for a few more things. And we had to explain ourselves over and over again. And the bottom line is, you know, we’re a business and not only we’re a business, but we’re a startup. So every, you know, every penny counts. And we have to, you know, we’ve been bootstrapping this, you know, for a year and a half. You know, I have an incredible, incredible team. David Yutkiewicz, my CTO, did a, you know, basically coded everything himself. And Lloyd Schroeder, who’s our chief design officer, he just did all the design and all of us were working for no money, you know. And eventually, you know, we would like to get paid for our efforts, but we definitely did not want to lose money on our efforts. Absolutely. Right. But it’s funny. I’ll just tell you a quick story. And this is another important point to anybody that’s starting a company. It’s really the people behind it that make it happen. And I can’t overemphasize how important it is to get top quality people. And I’ve been truly blessed to have an incredible team and really top, top talent to work with. And when we were working with AppSumo, this is earlier after we’re working for like, after we launched and we started releasing different features and Ullman from AppSumo, when he reached out, he said, how many developers do you have? I said, one. And he’s part time. He’s like, no. I’m like, yeah. Now he obviously is full time, but, you know, it was a side project for a lot of us. And he said, that’s impossible. He says, I’ve, he’s worked with obviously hundreds and hundreds of companies over the last seven, eight years. He says he’s never seen a company that’s so responsive to their audience. And that does so many releases so quickly. And that’s only because of how awesome, you know, my, my co-founders are that we work in sync together and, you know, we, we work fast and we work with incredible precision and, and that it’s, it’s, it’s really about the people. And I could not have done this as great as the idea was being able to execute it is obviously the other big challenge. And that really comes down to the people that you’re working with. And, you know, I just, again, I just want to say I’m truly blessed to have David and Lloyd on my team.
Lee:
That’s brilliant. And inspiring as well, because for most of us listening, we are not all huge businesses. We are small one, two, three, four, five man teams. And the fact you’ve been able to achieve all of this with a small team, like you said, not being paid for a long time. Now people are joining the team on this full-time and everything. That’s brilliant. That’s a testament to being able to take something from zero, bootstrap it and actually develop a successful business from it. So be inspired. If you’re listening, if you’re in those early stages, you are bootstrapping right now. You’ve got these great ideas, etc. Good things do happen. This is an inspiring story and I’m impressed. Now then have you got any cool tricks up your sleeve or cool features that are going to be coming up in book like a boss over the next few months that you can share with us?
Nachum:
So we do have a roadmap and we actually published a roadmap on the AppSumo deal page and we’ve been updating it in our Facebook group as well. There are definitely some exciting features that are coming out, you know, in the future. Obviously we have some small ones that were even small ones are not like not so small. For example, we’re changing our pricing a little bit and we’re going to have our free boss plan, which means up until now, our basic plan was free for your first five bookings and then we would charge you $2 a booking. But now we’re just going to move over to a totally free plan so people can really get a good feel of how our product works and set up their page and how the calendars work. And they can use that free forever. And so, you know, any of your listeners that just wants to try us out, I strongly suggest coming by, booklikeaboss.com, checking out the free boss plan, signing up and just getting a good use of fuel and of course joining our Facebook group and, you know, joining the excitement over there. So that’s one of the things that’s coming out. Actually, by the time I think this podcast airs, that’ll already be live.
Lee:
That’s ad supported, isn’t it?
Nachum:
Yeah, of course. So there are ads on that page. It’s the only plan that actually we do have. Well, we have what we call light branding, which is not advertisements, but on the free boss plan. So there is like a big ad on the bottom of the page and we have a little ad on the sidebar.
Lee:
Cool. That makes sense. Head on over to booklikeaboss.com if you want to go ahead and at least go try it out for free. We’ve moved our entire business to book like a bus and just to kind of give you some feedback, mate. I mean, so I’m an agency and we’re working with designers all around the world. We also work with event companies and we also run three different podcasts. So with the one account, we’re able to book discovery calls with our clients. We’re also able to book demos. We’re also able to book obviously internal meetings. So we’ve got a couple that are hidden from the main view, which we use internally, which connects to my calendar because everyone kind of connects to my calendar. And then we’re also using it for all of these podcast bookings as well, which is fantastic. So it’s definitely a versatile enough product that with the one account, we’re able to pretty much do a whole heap of really good stuff. And again, that’s why I wanted you on the show really just to pick you up and find out the story because it’s fascinating. I do have one question because I love that. I love how you’ve called the name of your business, Book Like a Boss. Where did that come from and who was brave enough to go with it?
Nachum:
So it’s funny. So we, my, David and I, when we, uh, we started the company together, Lloyd came on a few months down the line, but, and it’s funny because I’m like the branding guy. I’m the guy who comes up with all the names and I’ve named dozens of companies for myself and my clients over the years. And we’re just going back and forth on what to call it. And then David actually came up with Book Like a Boss. And it kills me to this day that, that my CTO came up with the name of the company. But as soon as he said it, as soon as he said it, it was, it was brilliant. And we just loved it. And we said, you know what it is. We wanted to show, we have a little attitude. We wanted to show that, hey, we’re trying to make a name in the gig economy. And then there are people that are hustling out there trying to earn a side income. And, you know, we wanted to show that as, you know, really what our brand is about. It’s about hustling. It’s about pushing forward. It’s about having a little attitude because it’s a rough world out there and it’s not easy. And if you want to make money, if you want to make something of yourself, you want to be successful, you got to feel like a boss and you got to put a little attitude into you. The other reason behind the name, why it works so well for us is that because we wanted to be like bosses, both of us, David and I, and I’m sure a lot of people out there have experienced in the past. And even from some of my previous, you know, high tech companies, you know, when you take investors or you’re working for someone else, my case was mostly working with investors that I can’t be the boss of my company anymore. Cause in a sense, I have to answer to the investors. And our attitude here is that we’re going to bootstrap this and we’re going to get to the place that if an investor wants to come on, you know, they’re going to come under, you know, our rules, so to speak, is that we’re going to be like bosses. We’re going to make the decisions. We’re going to do what we feel is best for the company and not what’s best for the investors because not always do our interests align in the same way. And we wanted to build something really special here. And so we’ve actually turned down two funding offers already. Right now we’re negotiating with someone else, but we’re not, and we told them straight out, you know, I said, you want, you want to come on for the ride. If you want to invest with us and you see the potential in this and where it’s going, you know, you have to realize that we’re going to be the bosses. Once we mulled it over, we said, hey, wow, that’s a great name. And we decided to run with it and never look back.
Lee:
I love it. You went for it book. Like I can just pitch you all as well, like scrambling to check if the domain name was free. Yes. Love it. Is the domain? Yes.
Nachum:
It’s like everyone realized, don’t they? And then it’s the Twitter handle has to be available.
Lee:
Yeah. Yeah. Right. And you have to, hopefully there’s no WordPress site, but it’s funny because it wasn’t. And it’s like easy to remember. And it says so much about who we are and what I do and what our attitudes are. So it was a brilliant name. Branding is it tells a story, doesn’t it? And book Like a Boss Tells a Story. Your story and your conversation with me today clearly demonstrates that you guys, you know, you are the boss. You guys have got attitude. You know what you’re doing. You know where you’re going, which is really inspiring. And again, people listening, be encouraged by this. Be yourself. Be the boss. You are the boss, not your clients. You guys are the boss. And let’s drive this. I love actually how you call people in the Facebook group bosses. That was really encouraging.
Nachum:
100%. Yeah. Yeah. They’re all bosses as well. They’re all bosses.
Lee:
We’re all bosses and we’re all here together trying to build success. And our company may be booked like a boss, but you know, our goal is just to make, you know, hopefully thousands, hundreds of thousands of other successful entrepreneurs and help other people with their businesses. The software is one way, but we hope to, you know, to create content and through the community to really help each other grow. And that’s really what it’s about. You know, taking, you only get one life, you know, so let’s try to make the most of it and let’s try to be in charge of our own destiny instead of just leaving it up to other people. Amen, brother. Head on over guys to book like a boss.com. You can go and try their free account, which is free forever. That is pretty damn generous to go ahead. Check that out. See what all the fuss is about. See why I’m so excited. I’m pretty sure you will. How can people connect with you on social? Where can they find the Facebook group, mate?
Nachum:
So the Facebook group, we keep it private because we really only want bosses to be joining. They can connect with me through our Twitter account at book like a boss. And I’m not tired to find my LinkedIn, you know, Nachum Kligman, feel free to LinkedIn to me there. I tell you on Facebook, but I’m past the limit that they allow you, which I still don’t understand why we’re limited.
Lee:
Popular guy.
Nachum:
Yeah. Yeah. That’s funny. That’s what someone else said. Hey, I try to, I try to connect with you. It says, you know, there’s no more room in your account. But the truth is, and you know, we’re very responsive in the Facebook group. You know, all three of us were in there all the time and answering questions and connecting with people. And we love to hear people’s stories and we love to hear now people are using the product and how they’re seeing success. And yeah, so looking forward to seeing your pages and, you know, joining us in the group.
Lee:
Cool. And people can be a part of that Facebook group with the free account as well, can’t they? Or is that my misunderstanding?
Nachum:
No, with the free boss, you do get access to the group because I think once you join the group and be like, hey, we got to move up our plans. You know, obviously I like it, you know, we’re happy. Our interest is our boss’s interest. If someone needs the free boss version and they’re happy with it and it’s working for them, that’s great. We’re happy that they’re finding success in something we created. Obviously we want people to pay us just so that we could stay in business and, you know, come up with new features and really expand and, you know, make this a better experience for everyone. But our main goal is to see success from our bosses.
Lee:
I get you. Mate, thanks so much for being on the show. I really, really appreciate your time. You’ve dropped heaps and heaps of value. Remember booklikeaboss.com. Go ahead and check that out. You’re a legend. Thank you.
Nachum:
Thank you. Thank you, Lee. Thank you so much for having me on the show. Have a wonderful day, mate.
Lee:
You too, my friend. Enjoy that coffee.
Nachum:
I’m going to finish off my grilled cheese sandwich now.
Lee:
I was worried about it. I was thinking, is it getting cold? It’s a little cold.
Nachum:
Yeah, it’s a little cold. I think I have to throw it back in the frying pan for a little, but it was definitely worth it.
Lee:
Nice one. Take care.
Nachum:
Take care, Lee. Thank you. Bye. Bye.
Lee:
Now on next week’s show, we had a huge treat for you. We’re talking to Paul Cortman from Next Digital Marketing and the insights this guy has into running his agency. They specialize in SEO and PPC, but we don’t really cover that necessarily. We more cover the amazing way that he’s able to systemize both of those services to productize them and to be able to then be super competitive on price and yet still super profitable and have a team of really happy employees. It is an insanely amazing story. I can’t wait to share it with you, but we’re all going to have to wait. That’s next week, next Friday. Until then, don’t forget to join us in the WP Innovator podcast Facebook group over on WPInnovator.com/group. See you there and have a fantastic week.
