Is your content attracting the right audience?

Over the years I’ve built up hundreds of podcast episodes, videos and blogs. Over the years I’ve been surprised at the audience demographics. I was attracting more freelancers than the agency owners I was looking to cater for.

Here is what I learned from looking at the data and evolving:

  • Look at the data sooner
  • Don’t make assumptions
  • Refine your avatar
  • Talk to your audience
  • Test and iterate
  • Keep looking at the data

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