Photo by Vince Fleming / Unsplash

Is your content attracting the right audience?

Lee Matthew Jackson
Lee Matthew Jackson

Over the years I’ve built up hundreds of podcast episodes, videos and blogs. Over the years I’ve been surprised at the audience demographics. I was attracting more freelancers than the agency owners I was looking to cater for.

Here is what I learned from looking at the data and evolving:

  • Look at the data sooner
  • Don’t make assumptions
  • Refine your avatar
  • Talk to your audience
  • Test and iterate
  • Keep looking at the data



Lee Matthew Jackson

Content creator, speaker & event organiser. #MyLifesAMusical #EventProfs