Over the years I’ve built up hundreds of podcast episodes, videos and blogs. Over the years I’ve been surprised at the audience demographics. I was attracting more freelancers than the agency owners I was looking to cater for.
Here is what I learned from looking at the data and evolving:
- Look at the data sooner
- Don’t make assumptions
- Refine your avatar
- Talk to your audience
- Test and iterate
- Keep looking at the data
