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Verbatim text
Lee:
Welcome to the Agency Trailblazer podcast. This is your host, Lee. And on today’s show, we are talking with Adam Preiser. He is sharing his journey not only with YouTube, but also with a brand new application that he has been developing with the folks over at Brain storm force. A brilliant episode, tonnes of inspiration, and tonnes of value bombs. So sit back, relax, and enjoy the ride. Welcome to a conversation with me, Lee Jackson. And today we have on the show an old favourite, a man from many moons ago, Mr. Adam Preiser. How are you today?
Adam Preiser:
Oh, I’m doing very good and happy to be back with you, Lee.
Lee:
I am ecstatic to have you back. I’m actually shocked and appalled that me and you have not recorded a podcast since episode 57.
Adam Preiser:
I know. I mean, hasn’t there been plenty of conversations where we could have just hit record and it would have been great?
Lee:
We’ve done that, haven’t we? Loads of times we’ve had an hour long conversation and everything in it would have just been a phenomenal podcast to record together. So why the heck not do it now?
Adam Preiser:
Exactly.
Lee:
Folks, if you don’t know who Adam Preiser is, then you can go back to episode number 57. That’s all about becoming a digital entrepreneur, where Adam takes you through his story of how he made it on YouTube. It’s a fascinating journey, a brilliant guy. And also Adam runs the WP Crafter channel on YouTube. So if I can recommend you press pause on this podcast, head on over to YouTube, and go and hit that subscribe button for WP Crafter. I believe all the YouTubers nowadays also say, and hit that notification button.
Adam Preiser:
They certainly do.
Lee:
So that you’ll be informed of all of Adam’s up and coming videos, and you do some great content. That’s my introduction. How about you give us a nice introduction to yourself as well? Tell us something that maybe nobody knows about yourself as well.
Adam Preiser:
Actually, one of the things I What I wanted to talk about today was I just got a new puppy, and I’ve never had a dog before, so I’ve been going through this learning curve of having a puppy. It’s not that much different from having a child, I’ll tell That’s what I wanted to do with that.
Lee:
Is that the puppy that happens to have black ears and white fluffy fur and was on your head the other day? Yes.
Adam Preiser:
Yes, that’s him. He’s a poodle, a full-breed poodle. I had to get a poodle or a dog that has hair versus fur because I have bad allergies. And so we ended up going the poodle route. But it’s been fantastic. It’s been fantastic. Not many people know about that, but if you have seen, I have put him in a couple of my videos.
Lee:
Yeah, he’s gorgeous. Thank you. I am a sucker for a dog, to be honest. In fact, just before we get into the conversation, let’s just have this. Are you a dog or a cat, man?
Adam Preiser:
Definitely a dog. Definitely dog because I’m very allergic to cats.
Lee:
Well, that would be why you’re not a cat person. But for me, I just feel like cats have limited personality. It’s very rare to find a cat that has a bit of personality that I can engage with. Also, I got scratched a whole load of times as a kid by a cat, including one that jumped on my head. I have this inbuilt fear that a cat is going to scratch me. So sorry, cat lovers. I think we’re going to lose subscribers now that I’ve just confessed this. No, I was in Stitches. Was it yesterday? No, it was a couple of days ago, you posted it and there’s a picture of you on working and the dog has climbed up on the sofa and has managed to somehow get on top of your head whilst you’re working on your laptop.
Adam Preiser:
We’ll have to put that if you make a blog post out of this. We’ll put that picture there. So for people that friended me on Facebook. I feel sorry for all of them because they’re getting tonnes of puppy pictures. But you do that. You just capture the memories, right?
Lee:
Keep him coming, man. He’s so cute. He’s adorable. All right. Anyway, so remember, folks, if you want to learn more about Adam, that’s episode 57. Don’t forget to go ahead and subscribe to Adam’s YouTube channel. I know quite a lot of us in the community are subscribers, and we watch Adam religiously because he’s constantly putting out good content. And also there’s been a bit of a shift as well. You seem to have done quite a lot of AppSumo videos as well, because originally it was WordPress, but you’ve looked into a lot of the AppSumo products. What prompted you to do those as well?
Adam Preiser:
Well, they come out with some interesting products, and some of you guys might not realise it, but when they have a WordPress-related product, I might have had a part to play in it. So I know by the time this podcast goes out, the deal will have just ended. But right now, there’s a product called Analyticsify, and it’s a Google Analytics plugin for WordPress that I discovered six months ago, and I thought, wow, this is a product where I think the synergies are there, that this would be perfect for AppSumo, good for the developer, good for everybody. I put that deal together. I don’t put the deal together. I connect the two parties. It’s worked out fabulous. But I like to try different things.
Lee:
I think it’s good as well because you’re doing the demonstration, so people don’t necessarily need to buy and waste their time straight away. They can see you do that instead because some products aren’t great.
Adam Preiser:
Yeah, they’re not great or they might be good, but the product founder doesn’t know how to explain it. That’s a challenge. I know that very intimately right now, if you have a product, how do you explain it in the most simplest terms that the most amount of people are going to instantly get it? It’s a challenge.
Lee:
Well, #spoileralert, we’re probably going to try and talk about that later. But first of all, I would like to ask you, how are things since we talked two 10 years ago?
Adam Preiser:
Well, that’s a big question.
Lee:
That’s a big question. Everything’s changed. You’ve lost all your hair for a start off. I know that.
Adam Preiser:
I’ve lost all my hair, definitely. And I’ve gotten a dog. End of story. No. Things have changed. Everything has changed and grown. Ultimately, I have my YouTube channel because I enjoy the process of teaching and learning new things and teaching those things to people and the way it makes you feel when something you’ve created makes a difference in someone’s life. And that’s always been what’s been the driving force for me because I don’t have to do YouTube, but I enjoy it. And so I think way back then, two years ago, YouTube has a feature where you don’t have to show how many subscribers you have. It’s more of a vanity number anyway. And so I had it hidden at that time. And then now I don’t have it hidden. And so I think when we talked, I might have had 10,000 subscribers. And today it’s like- You had 20,000 and you said, do you think I should reveal it?
Lee:
So in the conversation. Yes, so it might as well for a bit. Magic.
Adam Preiser:
Well, and just so everybody listening knows, I have turned to Lee for advice many, many times over the past in two years about all kinds of things.Including.
Lee:
Hair care.That.
Adam Preiser:
Bad advice. Anyways, but it’s been a huge… It’s definitely been a huge blessing, and things have grown, and the impact is there. And literally, I’m getting about maybe nearly four million views per year. So it’s crazy when you think something that you’ve done is reaching that wide.
Lee:
And just to encourage people, I mean, that is phenomenal. You are one guy in America at a computer with a webcam, and you’ve been able to create your own content, your own TV channel, essentially. That’s the democratisation of the Internet. This is this one guy who’s being able to create a following. You’ve got nearly 100,000 subscribers now, I think. You’re rocking that way.
Adam Preiser:
Yes, I’m going to hit that. Actually, I’m going to hit that number in February. I’m on the way. In February, that’s going to happen. It’ll be a big celebration when that happens.
Lee:
How many years have you been going on WP Crafter?
Adam Preiser:
Well, I really didn’t start taking it serious to see that, Hey, people were… This was making some an impact. Probably 2016 or maybe, yeah, probably 2016 was when I started to see the traction actually happen and decided, Wow, this is something that I enjoy doing, so Why don’t I do it a little bit more?
Lee:
Well, I want to encourage people then. 2016 was the beginning of your journey, so we’re now joining you at your journey at this point. However, if you are thinking of starting a YouTube channel or a podcast or doing something, then start the journey because two years can fly by. Look at the success that Adam has had. I’m really inspired and encouraged by your journey, where you’re at, and I think other people could take encouragement from that as well. You’re not going to be at Adam’s level when you start, but that’s because you’re beginning your journey And then fast forward two years, who knows what could happen. So don’t stop, get started, get something out there. It’s really, really exciting. This podcast is three years old. I wouldn’t have dreamt that I would be talking to cool people like Adam all around the world and having thousands upon thousands of downloads every single month. It’s incredible. So if you’ve not started your journey, get started. All right, there’s the inspiration moment. I felt a bit like Jerry Springer. Jerry Springer? Jerry Springer show. Yeah, take care of yourselves and each other. Without as much hair, obviously.
Lee:
What’s changed for you as well then with the channel with all of that growth? Because maybe it was a year ago or so, you were looking at 20, 30,000 subscribers, and now you’re heading on to 100,000. What’s changed for you? Has it made you enjoy it more? Has it put pressure on you? Just share a little bit about how that’s been going.
Adam Preiser:
Yeah. Well, it’s been an exciting writing journey just to be able to make a positive difference in people’s life. And that’s what that subscriber number represents to me. And I think what happened for me with it as I think I was maybe in the right place at the right time, because when I started doing this with YouTube, no one was really doing it that way. Now, today, you’ve got a lot of people. It’s a little bit more crowded than it was back then, but I was really one of the first guys there in that genre. But where I’ve really noticed the change is just this past, it was June or July, there was a local word camp, and this was only the second word camp I’d gone to, but I think it’s one of the bigger ones. It’s a word camp, Orange County, California. I went there and I made a little post. I have a Facebook group like you. I made a little post. I’m going to have a meet up. Hey, I’m going to be here. Anyone that goes, if you want, I’ll take you all out for dinner and drinks. I wasn’t sure what would happen, but I went to that word camp and I was surprised how many people recognised me.
Adam Preiser:
I’m just this guy on YouTube. The warm welcome I received from so many people. It was like every two seconds someone came up and introduced themselves. It’s a very humbling thing, right? To be recognised for something that you do and to have people appreciate something that you do. It’s just a real, very humbling experience. So there is pressure, too. I do feel pressure to produce quality content. Some days I don’t feel it. That’s a very natural thing. But at the core of me, I just enjoy clicking record. I just really enjoy the process.
Lee:
And just for last question, for your content, having so many new people in your community and giving you feedback in that, how has that changed the direction of your content?
Adam Preiser:
Well, it’s tough, right? Because whenever… For example, I recently put a logo, and I posted a logo in my Facebook group, and there was two different font types. This is going to answer your question. And I said, Hey, which one do you like more? And you literally have half the people liking one font type and the other half liking the other font type. So it’s like everyone tries to pull you in a different direction. What I’ve discovered is it’s impossible to please everyone. I try to do my best because I am doing this for the people, but it’s almost impossible to please and take care of everyone. For example, I might make a little bit more videos lately on a tool called Elementor. Then I got people that… I used to make a lot of videos on BeaverBuilder, and they’re like, Why aren’t you making them about this anymore? There’s There’s definitely a balance. Then if I make an AppSumo product walkthrough, I get some people mad at me there. It’s always a challenge. It’s always a challenge. I just ask people, If I make a video that doesn’t interest you, it’s okay. You don’t have to watch it.
Adam Preiser:
You don’t have to complain to me. I’m trying to do lots of different things, but it all comes back to the core concept of building something for yourself on the internet. That’s what it always comes back to.
Lee:
That’s awesome. Now, I’m really excited because I’ve been privy with just a few people in the community with some secret information about something you’ve been up to. Can you tell us about that?
Adam Preiser:
Yes. Well, I always knew that the path forward for me was going to be to have a product at some point. Even when we were having our first podcast two years ago, I knew that at some point I would release a product. Now, I’m not a developer sitting and coding things, so I know what I’m good at and I know what I’m not good at. Let’s put it that way. But two years ago, I knew there was just a lot of things that weren’t in place. Fast forward two years, and it seems like everything’s just come perfectly in alignment. Number one, having someone to go into this venture with that I’ve spent two years getting to know. I would just say my partner in this venture is Suja from Brain storm force. I needed to make sure if I was going to come out with product, it had to be rock solid. It had to genuinely solve a problem that people face. It would have to be something that really wouldn’t hurt my reputation that I’ve been trying to build for a few years, right? So everything’s just aligned perfectly and come together. And I am releasing a product in November 19th, coming up here.
Lee:
Which Actually, it should be the same day this episode goes live. So let’s just say today.
Adam Preiser:
Wow, what a coincidence.
Lee:
So it’s not today, but it will be today when you listen. So we’re like having a podcast in the future, which has blown my mind. Tell me more, mate. I am like, as a listener, I want to know more. You’ve just told us that you’ve partnered with one of the big guys in the Elementor and Beaver Builder Space, the guys behind ultimate add-ons, the ASTRO theme. This is crazy exciting. We know the quality of their output. What is it you’ve been building?
Adam Preiser:
Well, just a little backstory with Suja. We’ve been building a friendship and working together unofficially. But just As someone that has this platform on YouTube, someone that’s making products, we’ve forged a great friendship over the past two years. He’s given me a lot of amazing advice that I’ve taken to heart and has worked for me, and I’ve guided him. When he came out with ASTRO, a lot of my ideas went into ASTRO because I just saw what I felt people needed, and I just gave all that info to him. Of course, he’s brilliant at executing in his own strategies and all that. It was maybe 2% my ideas. But through that, we forged a great friendship. He actually came out here to Los Angeles in 2017. It was October 2017 on his way to a trip to Mexico. He was just going to be here for the day. I went and picked him up at LAX, took him around. I’m the world’s worst tour guide. He will tell you that. But at the end of the day where I picked him up, took him around or tried to, I took him out to dinner. In India, they don’t eat lobster and stuff like that, a lot of seafood.
Adam Preiser:
I took him out to Fleming’s to get him some steak and lobster. And that’s a medium fancy restaurant out here. Anyways, we sat down and we just started talking about a lot of different things. I told them how I wanted to come out with a product, and we were talking through it. And that was really the dinner that started this journey, fast forward 12 months, to make this product called Cartflows. And what the goal of this product is, and the problem it’s trying to solve, is to make e-commerce on WordPress, easy and more profitable for people. So on my website, I sell training courses. And Suja, of course, he sells products. He has the astro theme, and he has a whole product suite software that’s on millions of websites. And so you want to obviously optimise and make it easy for someone on your website to purchase something from you, right? You want to make it as easy as a process as possible. But when looking at what is available on WordPress or for WordPress websites, there really isn’t a great way to have control and make e-commerce easy for you and for the person that’s just trying to buy something on your website.
Adam Preiser:
And I think this is fed into all these software as a service type services. So you’ve got ClickFunnel is one of them, right? It’s a real easy way to go there. A few mouse clicks, edit your template, and you’re selling. There’s another one called Thrive Cart, which is just a cart. It’s not really anything other than that. And so a perfect example is a lot of the videos I’ve created have been centred around creating courses on a WordPress website. And the length that people have to go through to have a better checkout by integrating with all these software as a service services that have these expensive monthly fees, you’re taking your visitor from your site to that site, back to your site. Then there’s all these moving parts. We sat down and thought, there has to be a better way. There has to be an easier way where you can uncomplicate this whole process. In trying to simplify things, you almost complicate them, right? So that day we had this conversation, and I’ve learned a lot over these last twelve months on actually what goes into building a product. It’s been a great experience, but we’ve been working on this for 12 months, and we’ve put attention to every little detail.
Adam Preiser:
There’s certain bars. You hear the stories of Steve Jobs in his iPhone. The reason why the iPhone came out so late and all of that, it’s because this determination for it to be perfect from a user’s perspective. You know what I mean?
Lee:
I think one of the things that held that back was making sure that the keyboard was better than anything because the competition there was you had physical keys, which worked for everyone, and how could you replicate that and make it better on the iPhone? That was one of the things that held them back.
Adam Preiser:
Yeah, it’s just this desire to create the best possible product. You know what? You actually said early how I have made a couple AppSumo reviews. I think that actually helped me, seeing all of these products and going through them all and seeing how Some of them, they’re just overly complicated. They could be a lot simpler. Going through that entire process, I think it really helped us. In my Facebook group, I put a little video. It was maybe seven or eight seconds, and I and gave a little sneak peek of this product we created, and I said, By the way, this is the seventh interface we built for it. It was like, back to the drawing board, back to the drawing board. This has to be easy. This has to be perfect. We want someone to be able to use this in five minutes and just have it be easy for them. I think we nailed it, but it was a process to get to this point of nailing it so that people would intuitively know what to do next without needing to read a manual.
Lee:
Yeah, that’s so cool. And you mentioned clickfunnel. So am I right in saying that what you’ve created is essentially something like click funnels, where I can have a great landing page with a product or a few products. People can select things, and I can then go down some… Take them down a funnel. You said it’s flows. Is that the same thing as a funnel?
Adam Preiser:
Yes. That’s a word that we came up with, where obviously everyone knows the word funnels, but we happen to call them flows. The product product is named Cartflows with an S. If you go to cartflow. Com, you can buy something for a windmill, but it’s going to be Cartflows with an S. I have to say that because people keep saying, Cartflow, Cartflow. No, it’s Cartflows. What we’ve done is we built… Essentially, it’s just an add-on. In the most simplest terms, it’s an add-on for Woocommerce. However, we decided to not build our own checkout system and use Woocommerce because number one, everything’s integrated, right? Everything, every payment gateway, every email CRM service, they’re all integrated already with Woocommerce. So what we did is we thought, let’s use Woocommerce for the back-end because it’s great with product fulfilment, product variations, and all of that. But let’s totally take over what happens on the front-end and give users the the ability to create sales funnels. But let’s even take it a step further. Let’s create the sales funnels for them. They can click one button and have the sales funnel right on their website and have the completely frictionless checkout where the steps are totally reduced.
Adam Preiser:
Because with e-commerce on your website right now, you have to create a product, then someone goes to a shop page and clicks on a product, then clicks on Add to Cart, and then they have to go to the cart, and then they have to go to the checkout. And there’s all these distractions all along the way. It’s like so many steps. So what we wanted to do was make it super simple. And we created essentially a way for people to have sales funnels on their website, leveraging Woocommerce in the back-end. And you can optimise things to the extent of having order bumps. That’s where if If someone’s in your shopping cart wanting to purchase something, there’s an additional offer there. Then you can also have upsell. After someone makes their purchase, it takes them to the next step in the sales funnel and gives them an opportunity to purchase something additional from you. And then there’s downsells, and then there’s custom thank you pages. So finally, or the site owner can have full control over every single aspect of the buyer’s journey on their website. I’m probably overcomplicating it. Essentially, you just instal it. You can literally be selling a product within 20 minutes at the highest professional level because of all the templates that we’re including and the automation that we’re including with this.
Lee:
I watched the demo, so you sent me a very early demo a little while back, and then we did a recent demo looking at the system. Essentially, from what I could see, all I would do is I’d instal WordPress, I would instal vanilla, Wukumas, and add a product and set up whatever payment gateway I need, which is a limitation of, say, click funnels, you can only use a few. Say, for example, I need to use WorldPay in the UK or I need to use Barclays because that’s my bank and they’ve got an API payment processor. There is a module for Wukumas. I get all that set up and I’m now ready. Add your product and I can then download predefined templates, predefined funnels. I can put in upsells, downsells, like you said, the bumps, all of those sorts of things, all the things I would expect from a funnel builder all within my own website, as opposed to using a third party service and spending tonnes of money on these third party services using inferior builders. I can use Elementor or I can use Beaver Builder. You all know I love both. I keep joking that Elementor is my secret mistress on the side.
Lee:
I think it’s becoming less of a secret, though. But from what I’ve seen, I’m absolutely mind blown. You can tell that you guys have spent a good 12 months on this working through the kinks, working through the flow how all of this works. And I’m pretty excited to share it with everyone as an agency owner because I recognise the value of helping our clients build websites that facilitate a good easy payment process. And one of the biggest niggles I have with WUCommerce is that it is so complicated to purchase. If you listen to last week’s episode, folks, I share five tools we’re going to be using in 2019. I couldn’t share this one. This is obviously one we’ll be using in 2019 as well. But I actually moaned about WUCommerce in there. This is the product which will help change the way we use WUCommerce. I’m absolutely convinced that this is a game changer, mate, and I’m really, really excited for you to release this. That was not an advertorial. I am literally excited. I’ve seen what this can do.
Adam Preiser:
Where do I buy the check?
Lee:
I am jumping I am jumping on the bit. You can do that as well if you want, but I’m literally jumping on the bit. You don’t have to pay me to use it, mate. I think I have to pay you, don’t I? Isn’t that how that works? It’s true. Otherwise, I need to take you back to business school.
Adam Preiser:
Well, really, the stars really aligned with everything coming together because a product like this actually couldn’t have been built a year or two years ago because we’re in the era of the page builder, and the page building tools are so powerful. So one of our goals was complete control over the checkout page every step of the way. So we do it all in a page builder. So you can use Elementor, Beaver Builder, Divi, Thrive Architect. And we’re even going to support the top three. We’re going to support Elementor, Beaver Builder, and Divi with templates. Eventually, we might add, and eventually, Gutenberg. We’re just waiting for that. It’d be nice to not even need a page builder one day. But literally every aspect of your checkout page, you can customise with your page builder, which is the problem, right? If you want to use one of these other tools, I’m not I’m going to ask you your age on the podcast, but I’ll tell you at my age, I don’t always want to go use a new tool and go through a new learning curve. When I have a great tool-Clearly you’re older than me then.
Adam Preiser:
Well, no, I like new things, right? But there are certain things where I don’t want to have to be forced to use something that’s not as good as what I already have, right? It’s like if you had to take over a site that’s using Visual Composer, you might cringe and hate every day that you have to log in. And that’s what it’s like when you go use one of these software as a service type tools, right? Because they’re never going to be as good as the tools we already have, and we probably already have licence for.
Lee:
And we’ve been so spoiled, haven’t we? In the WordPress community, with these powerful tools, we’ve been absolutely spoiled. But there are those missing gaps, aren’t they? This product fills a gap for us, especially. We’re launching a product very soon. I’m very excited. I’m not saying anything yet because I don’t know whether I love We’ve not announced it yet, but we’ll certainly be using the CART Flows for this because it solves a massive problem for us and it allows us to design that entire sales process, like you were saying, with Elementor. That’s the problem with a podcast. I want to be able to show people, but what we are going to do, which is good, is do a live stream on Tuesday. That will be Tuesday the 20th, where you can actually show us how this works, and then people will actually understand why I’m getting crazy excited about this and why I’ve literally been bursting for weeks to tell people.
Adam Preiser:
That’ll be great. I’d love to show the product. It’s because it’s one of those things where you almost have to see it and then it immediately clicks in your mind like, wow, this is going to solve a huge problem For me, I can see lots of uses for this. Let me just give one little plug. I was sitting there thinking, everybody needs a sales funnel or a funnel on their website, even if you don’t you are. So say you’re trying to generate leads through your content and you have maybe some a free PDF or something like that, and you usually just have a pop up and you might email it to them. Well, no, send them to your checkout, have an order bump, and that order bump can maybe be something that helps them get the result faster, or it could just be, Donate $10 to me. It’s just an opportunity to get someone there. And if they go through your checkout process, you’ve captured their name and email address just like you would with a pop-up, and you’ve given someone an opportunity to maybe purchase something from you. Everybody can use this. Agency owners, everybody could use this.
Lee:
I think you’ve hit the nail on the head as well. That was another reason why I wanted to get you on the podcast for this was that for agency owners. So if we’re going to use third parties like ClickFunnel, we’re at the mercy of a software as a service solution. We’re at the mercy of the direction that they go in. So if they are going to change their builder, if they’re going to add this feature, it’s We’re having to pay monthly for it or yearly, or we’re having to pass that cost onto our clients, it makes it expensive, etc. So this reduces that cost of ownership and allows us to provide our clients that funnel, that flow without having to use those third-party services. It can all be within the website. Cost of ownership is reduced. I don’t know how to describe how excited I am. I know it’s ridiculous, but I really hate having to have lots of systems cobbled together to create that and having to use Zappier and put something into another application and then wrote someone back. I just find it frustrating. I feel like this is something that people have been waiting for for a long time now, and especially for to commerce as well, which people know, as I said last week, drives me mad.
Lee:
As a web developer, it’s hard to customise that process. And you guys have done all of that hard work for us so that we can just go ahead and enjoy what we do, which is using Elementor or Beaver Builder. Phenomenal. Remember, folks, if you are listening to this on Monday the 19th, then we will be doing a live stream on Tuesday the 20th at 4:30 PM GMT or 8:30 AM PST. I have no idea what that is going to be on EST. I’m sure you can calculate that. But the replay will also be available inside of the Facebook group. You can find that agencytrailblazer. Com/group. That will redirect you to the Facebook group. And we’ll also make sure we upload a copy of that live stream that we do up into YouTube as well. You can find that agencytrailblazer. Com/youtube. So on the 19th, is that when you’re going live with this as well?
Adam Preiser:
Yes, we are. It’s a Monday, Monday morning before Black Friday.
Lee:
Oh, no. So that means you’re going to do a Black Friday deals as well.
Adam Preiser:
We’re trying to get a jump on that for sure.
Lee:
Mate, that’s exciting. So Monday the 19th, and is that at a particular time? Are we all going to be sat on your website hitting refresh until the buy button appears?
Adam Preiser:
I hope not. Well, no, I hope so, but I hope not. You got to make sure you can handle all that concurrent traffic in the constant refresh.
Lee:
No worries. Well, on that, how can people find out some more information?
Adam Preiser:
So the website is cartflows.com. Right now, there is… Well, when people are listening to this, the website will be there. Obviously, right now, there’s a landing page there where you could put your email address in for additional information. However, when this goes live, obviously, we’ve got a sweet website that we’ve been putting together, and that ties back to the beginning of the podcast where I was talking about explaining something in an easy way. It’s been a lot of fun. I’ve learned a lot doing this process, but you can just visit cartflows.com, not CartFlow, cartflowswithanest.com, and all the information is going to be there the website. I will be very visible and active all over the place for the remainder of the year to answer anybody’s questions and help anyone through this process.
Lee:
Let’s end with a piece of advice, a nugget of wisdom from yourself that will help people. And a common theme here, I think, has been understanding how to explain something complicated to people so that they will get it. And that’s something that you do a lot on YouTube, showing people sometimes some very complicated applications and helping people understand and unpack how to use it, why it’s important to use it. And that’s the same for the WordPress products that you’ve looked at, obviously the one you’re developing, and also the AppSumo products that you will test on behalf of other people and explain maybe why it’s important for their business. Is there any advice you can give to us on how we can simplify the process of explaining something to people.
Adam Preiser:
Yeah. Gosh, I don’t want to get political here. Okay. But in the United States, we have a President, and when he was trying to become President, they basically took his speeches and they said, Okay, what was the reading level of how he was speaking? They say, The third grade reading level. You got to be able to explain your anything in life without acronyms, text speak, and all of that in just natural language that someone… Here was the challenge, Can I explain card flows to my wife? I cracked that nut. But as far as a piece of advice for me in a practical sense is when you’re trying to explain something, try to do it in the most simplest relatable terms to someone. When I was explaining card follows to my wife, I She related it to purchasing something on Macy’s website and the shopping cart abandonment, which I didn’t talk about, but how she goes to the cart and she leaves the cart and she gets an email. So make what you’re saying as relatable as possible to someone so that they can really get it and see how it will benefit them.
Lee:
I think as well, highlighting or framing the whole thing around whatever problem it is you’re solving. So I quite like the idea of a combining that as well with the Macy’s problem that you are doing, because that allows people to visualise. There’s clearly a problem, so the problem is the purchasing process, and then you’re able to visualise that through something that they can relate to, which I think is great. I think you guys said something earlier on making WUCommerce easy and profitable. I think was something more profitable. More profitable, yes. And more profitable. Yeah, that was a pretty short.
Adam Preiser:
It took a while to get to that. It took a while to get to that.
Lee:
I feel like a lot of conversations have happened to get to where you’re at, but super excited. All right, buddy. Well, it’s been great to have you on. Thank you for sharing your update as to where you’ve been with the channel. It’s been great to learn from you from there. I hope people will take encouragement. If you are just beginning your journey in creating content and look at Adam in two years, he’s been able to create a huge community, which is really exciting and is also now on the top of that creating Cartflow’s products. So don’t compare yourself to other people’s journeys and then and get down because comparison is definitely a killer. Remember, he started his journey in 2016 and he’s where he is now, which is really amazing. So get started on your journey and let us know as well. Come into the Agency Trailblazer community and say, Hey, I’m starting this podcast. Let’s support you. That’ll be really exciting to see what you’re going on in your journey. Obviously, keep your eye out. It’s cartflows.com. If you’re interested in this product, that would be fantastic. I’ll make sure there are links as well in the show notes.
Lee:
There will no doubt be a special affiliate link. So if you buy on a special link, that will help support this show as well. So you’ll have my eternal gratitude if you do that.
Adam Preiser:
And they’ll be a special for the Black Friday week, of course. We’ve got something really special planned.
Lee:
Yes, something really special planned. Adam will do a video dance for you, I believe. No, I’m joking, mate. That would be great. And obviously, don’t forget as well, if you’re listening on the 19th or on the 20th before 8:30 pst, 4:30 GMT, then there will be a live stream and you can always watch the replay afterwards and also check out WP Crafter. Oh my gosh, that was a lot of links. They’re all in the show notes, basically. You’re all legends. Thank you for listening. Adam, thanks for being on the show. I am just crazy excited to see what happens next week or even, sorry, it’s Monday, isn’t it? I am crazy excited to see what happens this week.
Adam Preiser:
Thanks, Lee. I really appreciate your friendship over the past two years. You were actually the first person that invited me on a podcast, and I really appreciate that. I appreciate everything you’re doing for people every day.
Lee:
Thanks, buddy. Virtual hug.
Adam Preiser:
Virtual hug. Thanks.
Lee:
That wraps up today’s show. Don’t forget, we are doing that live Live stream. Now, stuff happens since we recorded it. Unfortunately, the live stream will not be on the Tuesday. It will actually be on the Wednesday at 4:30 GMT. That’s Wednesday instead of the Tuesday. But never fear, there will always There will be a replay available. Don’t forget, if you are not part of the community, head on over to agencytrailblazer.com/group, and you’ll be redirected to Facebook, where you will join well over 2,000 agency owners, web designers, web developers, WordPress enthusiast, and all-around awesome people. So we will see you there. And if we don’t see you there, we’ll definitely see you in the next episode..
