57 - Becoming A Digital Entrepreneur

Note: This transcript was auto generated then some poor soul sat and listened to it, and followed through correcting any mistakes they spotted. Please however expect human error and shout if you spot an issue. Email: lee [fancy curly symbol] trailblazer.fm.

Verbatim text

Lee Matthew Jackson:
Welcome to WP Innovator podcast and design agencies exploring the world of WordPress and online business. And now your host, Lee Jackson. Hi and welcome to episode number 57 of the WP Innovator podcast. It is 2017 and guys, thank you for allowing me to have a break. Now if you are a member of the Facebook group, you’ll know what’s been going on. Just a reminder, that’s leejacksondev.com group if you want to come and join the party. But we received some pretty bad news over the well over the Christmas period. My mother in law has been struggling now with cancer for around 23, 24 years and she got a new aggressive case of cancer back.

Lee Matthew Jackson:
It was discovered just before Christmas and unfortunately had to go through a suit series of complicated procedures at the hospital including having a lot of bone removed, etc. So we needed to take some time out as a family and just gather around and support her over the Christmas period. The great news is that only yesterday she has actually returned home. She’s still got a long way of recovery to go ahead, but she is home. She’s no longer in the hospital, so she’s surrounded by family. She had a meal last night and we had a nice time spending some time with her. But for any of you that do pray, it would be great if we could get some people out there praying for her because we would appreciate her a swift recovery. She’s had so many operations.

Lee Matthew Jackson:
A lot of the time she does struggle during the recovery process. So if you’re a praying person then do feel free lift up my mother in law and the family. That would be freaking awesome. All right, there you go. There’s the personal bit out of the way. So that explains why we’ve not been around for a couple of weeks. So I hope you appreciate why. Got loads of great episodes in 2017 and we’ve got some exciting changes coming as well, which I’ll tell you about in a future episode in the next couple of weeks.

Lee Matthew Jackson:
So all that is left for me to do at this point of the intro is introduce you to Adam Pricer. He is from wpcrafter and this is a freaking brilliant episode which recorded last year was meant to have been out on Boxing Day. So obviously you know the reason why it’s not and sit back, relax and enjoy the ride. Hello and welcome to the WP Innovator podcast. This is your host with the most, or actually the least hair. Oh no wait. I also have Adam Prizer on the line. Hey Adam, how are you doing?

Adam Preiser:
That’s right. I think we’re in a competition there, I think.

Lee Matthew Jackson:
Adam is from WP Crafter. Mate, welcome. You are also someone of the follically challenged variety, I believe as well.

Adam Preiser:
That’s very sure. That’s very sure. Unfortunately, too young, but I got married before it went, so.

Lee Matthew Jackson:
Yes, same here. Virtual high five.

Adam Preiser:
Exactly.

Lee Matthew Jackson:
All right, well, Adam, you are the man from W.P. crafter. You’re an amazing affiliate marketer as well. Actually. You do all sorts of things. So rather than me trying to butcher what you do, how’s about you just give the wonderful folks of WP Innovator Land an introduction into who you are, a little bit of your backstory. You, Your favorite color tv, movie and hair products.

Adam Preiser:
Well, I. It probably takes me about two years to make it through one bottle of shampoo, but I’m sure that’s not what I’m on this podcast for. But people can’t.

Lee Matthew Jackson:
That was for me being selfish. Carry on.

Adam Preiser:
Exactly. Well, you might know me from YouTube. I’ve got a large library of videos there and I like to say videos for non techi. And essentially what I’m primarily doing over there is I make these great videos and they tend to be about WordPress most of the time. And they’re. They’re mainly made for to taking something technical and making it non technical so that it can appeal to most people. So you know those times when you’re talking to a developer and things they say goes over your head? Well, it doesn’t go over my head, but I’m able to communicate those things in a way that anyone can understand and apply and benefit from. But yeah, you can find a lot all that video content [email protected] or you can even just Google my name.

Adam Preiser:
I’ve got a lot of stuff. Google’s nice to me.

Lee Matthew Jackson:
Yeah, you got. You’ve got a rare name though, buddy.

Adam Preiser:
Yes, exactly.

Lee Matthew Jackson:
Huh?

Adam Preiser:
Exactly. It’s not as common, that’s for sure. That’s for sure. So.

Lee Matthew Jackson:
So tell us a bit of your backstory because I was having great fun yesterday reading through your website. You. You first started business at 12. Take us through your entrepreneurial journey, starting age 12.

Adam Preiser:
Yeah, absolutely. I mean, it starts at the beginning. Well, actually, I’m. I’m now in my 40s. Early 40s, though. I just had a birthday.

Lee Matthew Jackson:
25.

Adam Preiser:
Exactly. I just hit 41. But it’s all good. It’s all good. But yeah, you know, I’ve always had an entrepreneurial spirit, you could say, even when I. Very young. And I think you might have Read that on my website, Adam reiser.com where I break down some of it. But yeah, I’ve always had this entrepreneurial spirit.

Adam Preiser:
You know, even at a very young age, I was doing side hustles, like at 12, getting people’s lunch money, not taking people’s lunch money, not that type of thing.

Lee Matthew Jackson:
I was gonna say that’s. That’s not entrepreneurial.

Adam Preiser:
Exactly, exactly. But, you know, selling things, you know, and it’s. It’s ironic. My son is 10 and he’s doing similar things, making deals with Pokemon cards and all that kind of stuff at school and, you know, negotiating and stuff like that. But I. I just love business. In fact, you know, I’ve earned a few business degrees in college. But when I got out of college, I went and did what a lot of people do.

Adam Preiser:
You know, you go and you get a job because you think that’s what your next step is. And that lasted about six months. And I realized having a job just is not for me. I mean, it’s just not for me. I always felt like I was smarter than the person I worked for and I could do it better. And so that lasted me all of six months. So I’ve been self employed. I remember it was.

Adam Preiser:
It was, ironically, it was around a Christmas season. I think it was 2000 year, 2000 or 2001. I said to myself, you know what? Actually just gotten off reading a book that was very popular back then. I think it was one of the rich dad, poor dad books. That was when. When he was really popular. There wasn’t content like we have today with YouTube and podcasts. But I remember reading his book and I made a decision.

Adam Preiser:
I said, you know what? I’m not gonna work for anyone ever again. And that was, wow, like 17 years ago. So since then, I’ve had multiple businesses and different things. I’m. I’m like the king of reinvention. And I think everybody should be that way, be, you know, not so stuck in one thing, you know, because industries change and trends change, and a lot of things can change over time. And if you get stuck in something, you. You’ve got to be able to reinvent yourself and shift gears.

Adam Preiser:
So I think the largest business I had was I had two business partners and we had a call center here in the United States, and I did all the technology for it, and we were making She’s. I hope there’s not a lot of people listening in the United States right now. But we were calling about 100,000 people per day. It was a I mean, I’m a tech guy.

Lee Matthew Jackson:
Someone’s calling the hitman right now, by the way.

Adam Preiser:
I know I had the best technology that I custom built or had custom built to be able to pull that off with a reasonable staff of only 40 people on the phone. So. But yeah, we were killing it on the phone. It’s harder to do that nowadays, but, you know, laws change and you can’t do that anymore.

Lee Matthew Jackson:
Exactly. Thankfully. Although I still get call centers from outside of the UK calling into the UK where they’re untouchable. And so I still get bothered on my mobile phone a lot. Apparently I’ve been in a terrible accident and I should be claiming funds or something like that. It’s driving me mad.

Adam Preiser:
Well, we were actually purchasing leads, and so we were spending about $150,000 a month buying data leads. And then. So, you know, when you go to a landing page and you put your name and phone number into a form and click submit, that would get pushed into our cr, which would get pushed into our phone system, and we would be calling you within 15 seconds because sometimes those leads are sold multiple times to multiple businesses. So it was all about being first. Yeah, yeah. So we. But then that’s where the 100,000 came in. We would call you three times the first day, three times the second day, and then we’d start calling you two times a day, and then we’d start calling you once a week, and then we’d stop calling you after two or three months.

Adam Preiser:
But it’s. People asked for us to call. Yeah. You know, so it wasn’t like we were doing some. Just random phone numbers, you know, so.

Lee Matthew Jackson:
No. No restraining orders, then you’re all right?

Adam Preiser:
Yeah, yeah. Well, we got into some trouble, I’ll tell you that much, with some estate attorney generals.

Lee Matthew Jackson:
Oh, wow.

Adam Preiser:
Yeah, it was. Yeah, it was. It was an interesting time. And that would probably lead to my one tip for everyone. Don’t go into business with other people when you can’t control everything.

Lee Matthew Jackson:
But anyway, no, I’d mirror that as well, I think, you know, because I’ve had experiences with other people and when you’ve got the most control of everything, you know, you’re. You’re kind of the bigger decision maker, etcetera, it’s so much easier, so much better. You can go in your own direction, you can explore your own ideas rather than being tied in with other people and other people’s problems, etcetera, that can also then end up affecting you. So I’ve had. I’ve had a bad Experiences in that. In that kind of realm. I think I certainly. I certainly like being kind of just me and my team.

Adam Preiser:
Hey, you know, and it always starts like in, you know, everyone’s feeling all good. It’s like. It’s like a dating relationship, you know, oh, we’re just in love. And. And then over time, little things happen, and then decisions get made. And now you resent each other. You just can’t wait to break up. I mean, I’ll tell you one little story with that.

Adam Preiser:
We. We had a website, and we had our business name, and someone copied us. You know, they copied our business name. They copied the text on our website, and it was, we’re in California, they were in Florida. So we thought, okay, you know, we’re big shots. Let’s sue them. So we got our attorney, we spent, you know, $3,000, and we sued them, but it was. Now we had to actually file a lawsuit.

Adam Preiser:
And one of my friends or one of the partners, he just said, you know, okay, yeah, let’s move forward with that. Attorney says, ought to be just a few thousand bucks. Let’s move forward with that. Well, the whole thing ended up being a big waste of $20,000. We didn’t, like, like, get anything out of it. It was just. It was just really, really stupid. I.

Adam Preiser:
I kind. I think I still resent him for that. You know what I mean? But you learn a lot. You learn a lot. Let’s put it that way. You learn a lot dealing with people.

Lee Matthew Jackson:
Well, this is like therapy. I feel like we should be unpacking your resent now and stuff like that, and letting her cry and patting you on the shoulder, etc.

Adam Preiser:
I still feel raw about the situation.

Lee Matthew Jackson:
Damn it. No, just go punch a pillow and then let’s carry on. Scream into a pillow.

Adam Preiser:
Exactly. You just learn your lessons and try not to repeat them.

Lee Matthew Jackson:
Absolutely. I think that’s the best way. You mentioned that you got, like, a whole load of business degrees. That’s freaking awesome. But what have you found better? Have you actually found, you know, regardless of the business degrees, etc. Do you find learning on the job that is learning business as you go and learning from those mistakes better, or do you feel like you benefited from all of those degrees?

Adam Preiser:
Well, no, actually, you don’t benefit one bit from a college degree at all in. In real life. And, you know, it’s funny. I was. When I was in college, I had a professor say, you know, all this stuff you’re learning, you’re not going to use one bit of it. All college is, is you learning how to start something and finish it, no matter how long it takes, no matter how difficult it is, starting and finishing. And that’s all you really learn in college. And I, I would have to agree.

Adam Preiser:
I would have to agree. Not one thing. I mean, you don’t even remember anything you learn in college. You know, you might remember a thing this professor said one day and a thing this professor said one day and that’s about all you get out of it. But with that said, going to college is not an option for my son. He’s going and he’s going to complete it whether he wants to or not. Even though I know, I know it’s not going to really help you in what you’re learning.

Lee Matthew Jackson:
No, I get you. But I guess there is a good point of being able to start and finish something though, isn’t there?

Adam Preiser:
Exactly.

Lee Matthew Jackson:
Because you have to be self motivated, don’t you, in that? And it’s not fun. Which means when you then get into business and it is fun, it’s even easier than to do that.

Adam Preiser:
Yeah. And it’s, it takes multiple years. You have to do things that you don’t want to do necessarily or take classes you don’t want to take necessarily. So, you know, it is what it is. It’s, you know, it doesn’t even really get you anything if you’re, if you’re going to work for yourself. It doesn’t really get you anything other than a nice plaque on a wall. So. Yeah.

Lee Matthew Jackson:
Which you can buy on ebay now anyway for $9.99 exactly. Joking with you, man. I think you probably can actually if I google it, but I’m not gonna bother. So. Well, so at the tender age of 38, so young whippersnapper still, you transitioned to become a digital entrepreneur.

Adam Preiser:
Yes.

Lee Matthew Jackson:
That is literally the line from your website. So tell us about the transition. What happened? Was it like overnight? Was it in a Christmas cracker or something? Or a cookie at the Chinese?

Adam Preiser:
Well, no, kind of, you know, I, it just makes sense, right? I mean, when you have a, A real business, the real office, with real staff, with real overhead, with real bills and a lot on the line, and then you exit that situation and you look at what it’s like to have everything be online and plus you got to factor in the, that I have a, I have a son and I want to be a part of this kid’s life. So I’ve always been a really good father, really involved. But it’s a lot easier when you can work from home than when you have to like, hop in the car and go to your office and deal with people. I think, gosh, I hate to say this, I’m not like, like, I guess you get tired of dealing with people per se. You know what I mean? When you, when it’s, when your whole business is online, it’s all digital, number one. It just makes so much sense from an efficiency standpoint. Right. I don’t have to hop my car and drive any place, so I’m not losing all that time.

Adam Preiser:
Everything’s online. I can work from home and, and, well, with what I do, where I’m primarily creating content, the content is my employee. It’s out there working for me nonstop. You look at my YouTube channel, just the WP crafter one, and my videos get thousands of views per day. They’re watched half a million minutes per month. And, and it’s something that I did in the past. I, I, I, I could go on vacation for a month and those numbers go up. So it just makes logical sense to focus on earning all of your money on the Internet.

Adam Preiser:
It just makes sense. This summer, I went on several vacations. And the ironic thing is I made more money on vacation than I did if I was at home working on my business. It just kind of worked out that way. But when you’re sitting at a pool, you know, having a drink, and you’re looking at your phone and you see how much money you made that day, that’s a good feeling.

Lee Matthew Jackson:
That’s a feeling I want. Buddy, you’re selling the dream, man.

Adam Preiser:
I’m like, what?

Lee Matthew Jackson:
I get to make good money, but it’s a long slog to get there. I want to be on a beach. Tell me more, oh, master.

Adam Preiser:
Absolutely, absolutely. Well, what makes that possible for me is just having something that someone can buy on a website that requires minimal work on my part or where I get earn. Most of my money is through affiliate marketing. So whatever I’m doing or saying in these videos that get people to take action, to follow my advice and, you know, it’s, it’s, it’s, it is kind of like the dream, right? To be able to, you know, I’m married, my wife stays home, she always has. And to say, oh, yeah, honey, we’ve made $1,000 today. Oh, that’s awesome. You know, like, it’s just a nice feeling.

Lee Matthew Jackson:
Yeah, that’s an amazing feeling. Well, I presume this has been kind of age 38. You decided I’m going to become a digital, you know, digital entrepreneur. Online entrepreneur. And did that start with WP Crafter or what did you do like that transition? What, how did you start and were you earning money, good money from the get go or was it like a long slog of a year before you even started making much?

Adam Preiser:
Well, with affiliate marketing, I got started just randomly about, I don’t know, it’s probably been five years now, maybe four years now. A plugin was released for WordPress and I was really excited about this plugin and I thought, you know what, I’m going to buy that the day it’s released, released, and I’m gonna make some videos on it. And I made the worst quality video imaginable, the worst audio imaginable, the worst lighting imaginable. I mean, now if you looked at those videos and you look at my videos now, actually if you have show notes, I should give you a link to put in there of that video, please. Yes, I, I will. And so it was, you might be familiar with it, it was actually very popular back, back when it was released. It was Optimized Press.

Lee Matthew Jackson:
Yeah, I remember optimized press.

Adam Preiser:
Yeah. This is before we have all these great page builders. Yeah. And they, they were kind of one of the first ones that were doing that. And so when Optimized Press, the second version came out, I bought it and I made five videos just of me installing it and all that. And I threw them up on my YouTube channel and I put a affiliate link in there, this isn’t on my WP Crafter channel. And I threw an affiliate link in there. And like two months or three months later I looked at it and realized I’d made a few thousand dollars.

Adam Preiser:
And I thought, oh my gosh, that was the weakest, lowest quality, no thought put into just click record videos, no editing, none of that. And I put it on YouTube and lo and behold, there’s all this money there now. And that kind of got me to see, hey, this, this is something that anyone can do. As long as you can push, click on record, or you know, open up a notepad and write an article or a blog post, this is something that anyone can do. Doesn’t matter what country you live in, it doesn’t matter which language you speak, it doesn’t matter how you look, you can, you can do this. Anyone can do this. And so that’s when I, I said, I’m gonna stop watching people make money online and I’m gonna decide that I’m gonna be that guy that goes and makes money online. Hmm.

Lee Matthew Jackson:
That’s nuts. So like, just a few weeks later, you’re looking at it. I mean, I had a very similar story a month ago, but I didn’t make a few thousand. I only made 200 books. But I shared something on Mighty Deals. And this was how me and you got chatting, actually, about affiliate marketing, because I was like, what the heck? I just made 200 bucks from sharing a link once. And it was just a link. It wasn’t even a video.

Lee Matthew Jackson:
I mean, I haven’t even created any content behind it, which probably I should have done in hindsight, but anyway, whatever. And I made some money from that. And I was like, oh, my gosh, maybe, you know, because it was something that I found valuable. I was excited about it. I shared it and shared how I was using it, and boom, you know, people were clicking on the link and saying, yeah, I love a bit of that as well. And so at that point, I was like, crap. And I want a podcast, for Pete’s sake. And I haven’t even done any affiliate marketing for the entire time.

Adam Preiser:
And, you know, and that’s the key when. When you look at the videos that I create, I’m not just saying, go and buy this product, because I don’t want to listen to someone telling me that. I’ll say, what are the benefits, how I’m using the product, because I will only talk about stuff that I will personally use. That’s the only time I’ll. I’ll recommend a product is when I know it’s built by reliable people. I will use it myself because I want to protect the people that trust me. And so. Actually, I forgot why I was even talking about this.

Adam Preiser:
Oh, yes, I know why I was talking about this. And, you know, there’s nothing wrong with getting excited about something you genuinely use and sharing that information with someone else, and then they can watch it and they can realize, wow, I could benefit from it in the same way I’m going to go and buy it. You know, there’s. There’s nothing. I mean, I think affiliate marketing is. Is great if done right.

Lee Matthew Jackson:
Because I have, like, been spammed in groups, though, by guys saying, go buy this.

Adam Preiser:
And yes.

Lee Matthew Jackson:
And then that bugs the hell out of me. But.

Adam Preiser:
But don’t. But don’t you think, though, that a lot of times you could see right through it?

Lee Matthew Jackson:
Most times. But that’s probably because I’ve seen it so many times. I’m like, oh, yeah, one of those. But my mom would probably buy everything.

Adam Preiser:
Oh, my gosh, don’t get me started on moms. My mom, like, she’s like, she’s buying stuff at these places. I’m like, what are you buying stuff there for? You know, this is like the worst is that. I think it’s called Etsy that, that where they sell crafts. And so like this Pokemon craze, she bought a couple of these like Pokemon catchers where you put your phone in this thing and so it has guides so you can swipe your finger up. And she’s buying these for my son. And I’m seeing them, they’re like printed on 3D printers and like, they’re like, I would never use this thing. She’ll buy anything from anyone, anywhere, any time.

Lee Matthew Jackson:
And the address of your mum email address will be in the show notes. If you wish to sell anything you want to make some money, if you want to make some money, email madam’s mom. That’s hilarious. I’ve got to admit, I felt a bit upset the other day with Etsy because I bought something really amazing from America, but I didn’t actually realize that it was like a pound over our UK law tax thing, which meant I had to then pay a whole lot of money in tax and all sorts of stuff just to get it into the country. I was gutted. So I was like, okay, it’s a great deal. And now the government wants to take money off me, so. Oh, gosh, yeah, True story.

Lee Matthew Jackson:
I’m still wounded.

Adam Preiser:
And that’s a. Another huge opportunity right now is E commerce. I mean, it’s just. We just went through this Black Friday and it’s going to be interesting to see what the numbers end up coming out of that. But you know what? It was yesterday. I was in an electronics store. I had to buy something and I never go to an electronic store, but I wanted it. Right now, it was a ghost town.

Adam Preiser:
We’re in the middle of Christmas season. This place would normally have parking lots full. And I walked in there and there couldn’t have been more than 50 people in this gigantic electronic store. And it’s just, that’s just the way everything’s going. Everything’s being purchased on the Internet. Never before has there been a chance for anyone in the world to earn really good money to. No matter what your education is and all of that, and that’s primarily the driver between. Between or.

Adam Preiser:
What drives me to make the videos that I make is I want to enable people, no matter who they are, where they are, what race, ethnicity, education level, age, and help them to be able to get a presence on the Internet and change their Life financially, which does change your life. I mean, money’s not everything, but it sure is a whole lot.

Lee Matthew Jackson:
It certainly helps, certainly. Because people say money doesn’t buy happiness, but it certainly helps it. It pays the bills, it pays the mortgage, and it feeds you. So it’s kind of essential.

Adam Preiser:
I know a lot of people with a lot of money and they seem really happy, you know, that’s true. It is. It is. But. Yeah, yeah, of course.

Lee Matthew Jackson:
So I did get most of my Christmas shopping this year, actually online. So most of the stuff I’ve bought has been, you know, through Amazon or through online shop. I only went into a local store to buy the perfume for my wife because I needed the advice. You know, it’s like, you know, I needed the advice, and I didn’t want to go get the advice and then go and, you know, go buy it online because I kind of felt bad because they were giving me this advice. I was like, well, I’m gonna pay a bit more and get it from you because you’re also giving me the help and advice, you know, because trying to understand what perfume to buy your wife is actually rocket science. Just putting it out there. It is actually rocket science.

Adam Preiser:
Isn’t that like a form of affiliate marketing? Right? You go there, the lady’s giving you all this advice. I’m assuming it’s a lady, and you’re right, you make a purchase, and guess what? She probably got some kind of a maybe a 10 or a 15 commission on it. And you’re happy because you got all this great advice and. And now you don’t have to worry about it. You don’t have to do all the research on your own, because someone that you trusted in that moment gave you all that advice and you made a purchase and you were very happy to do so, and it didn’t cost you a penny more than it would have there, you know, if you didn’t get the advice and it’s a win win.

Lee Matthew Jackson:
That is like a mic drop comment you’ve just made. You know, it’s like somebody says, I don’t like affiliate marketing, you just say what you just said. I’ve never thought of it that way. Yeah, but you’re totally right. You know, she gave me the benefit of the wisdom and her enthusiasm and everything like that had me and. And I knew that I was gonna get the result I want, which is a happy wife on Christmas day and a scent that I know she’s gonna like, and yet she’s gonna get a cut. The lady is everyone’s a winner.

Adam Preiser:
That is good, everyone. Yes. And I’m sure she recommended what she believed in too, you know, so.

Lee Matthew Jackson:
Yeah, I’m pretty sure she did. Or she’s the best actress I’ve ever seen. Oscar winning Black Friday, though. You mentioned Black Friday. Cyber Monday. Does that mean your own affiliate stuff kind of went through the roof as well?

Adam Preiser:
It did go up. It definitely went up, but no way.

Lee Matthew Jackson:
Okay, that’s good.

Adam Preiser:
Yeah. Well, the way it works is, and I’ve got a couple of bones to pick with some of the companies that I might be an affiliate for at the end of the day, as long as the person that ends up buying it is. Is happy, that’s okay. But a lot of affiliate marketing programs, you got to watch out for this. And unfortunately a lot of them, especially in the WordPress ecosystem, operate this way. There’s a difference between the first click and the most recent click. And what that means is a lot of them have a cookie policy where someone clicks through your link to their site. A cookie goes on their computer, and if they make a purchase within 60 days, you get an affiliate commission.

Adam Preiser:
However, if they click through someone else’s link after you still get it because they already had they were cookied for your link. I don’t like that. I don’t like that at all. What is a better way is the most recent click is the one that gets the sell. And so a lot of times, you know my. So for instance, let’s mention. Gosh, do we want to mention specific products? We can. That’s all right, I don’t mind.

Lee Matthew Jackson:
Let’s do it.

Adam Preiser:
Yeah, okay, let’s do it. We can decide to keep it in or out. All right, so yeah, so let’s take in. Yeah, so let’s look at Beaver Builder. Okay. Beaver Builder has a first click policy which doesn’t benefit me at all, even though I’m doing more work to share Beaver Builder. If someone’s visited Beaver Builder’s website through an art random article that they read two months ago, even though they watch my hour long video, that that totally teaches and advises and does all these things, I don’t really earn anything from that. I mean, I do earn the goodwill of, of advising someone and pointing them in the right direction.

Adam Preiser:
And I’m very happy. But I would also be a little more happy if I got that affiliate commission because I’m really the one that persuaded someone to make that purchase based upon me using it myself. Okay, so that is one type of cookie policy and I actually got one of the add on plugin developers for Beaver Builder to change their cookie policy because they felt that that wasn’t fair. And it’s not fair. It really isn’t fair. If you look at all the hosting companies, you know, the web hosting companies, that’s one of the biggest affiliate marketing opportunities for people. None of them have that cookie policy. It’s always the most recent because that is what’s most fair.

Lee Matthew Jackson:
And that’s been the thing that’s clinched it as well. So if somebody have gone to my website, read my visual page builder in WordPress post, which gets tons of hits, and people then go through and have a look at Beaver Builder, that would put my cookie in there. If they then watch your video and your video is what finally convinces them I’d still be getting the payment. And that’s not fair, is it? Because it’s your video that converted them in the end? I think that’s what you’re saying. This kind of whoever was the first referrer sort of thing. Yes, 60 days. Yeah, that does suck.

Adam Preiser:
Yeah. And, you know, it’s kind of demotivating. So, you know, there’s another affiliate program that’s about to come out and I think you should participate in it. It’s for what I think is probably the most exciting page builder or thing to come to WordPress recently. And that’s Elementor. I had some conversations with Ben, which is their marketing officer, and I brought this up. I said, you know, Ben, with your affiliate program, I really think you should consider this. And he looked into it himself and I really appreciate it.

Adam Preiser:
He looked into it himself and he said, you know what, I agree. We’re going to do the most recent click. We’re not going to do this. You know, if they visited Lee’s, Lee’s link three months ago, he gets it. You know, even though you’re the one putting in the work and the effort. And you know, because for me, you also gotta take into consideration it’s not just that I throw up a video. I don’t just throw up a videos and see you later. I mean, I’ve got live chat on my website.

Adam Preiser:
I’ve got like 15 ways to contact me. I respond to every email, every contact request, every live chat, everyone. I talk to these people. And that’s like on a one, one to one basis because a lot of times people have an extra question here or there and you know, if it’s that first, first link rule, it doesn’t, it doesn’t help support me as I’m helping people. So anyways, well, that’s.

Lee Matthew Jackson:
Yeah, good point. And with regards to Elementor, if you want to learn more about that, guys, episode 44, I actually interviewed Ben Pines. The guys at Elementor are brilliant. The product is amazing. And I mean, we’ve got Beaver Builder. Everybody knows how much I love Beaver Builder. That is as a developer. I love it, you know, because there’s a great system for, you know, me developing modules and helping my specific client niche out.

Lee Matthew Jackson:
But Elementor is amazing and I definitely think that’s something that’s suited to designers themselves that want to create amazing looking pages. Elementor is freaking amazing. I love it. And they give so much away for free, don’t they? It’s insane.

Adam Preiser:
Yeah, well, it’s actually, I’m, I’m sure you might have a similar thought. It was, it’s almost a little scary, right? Because if you compare it to. I don’t want to draw a comparison to Beaver Builder, but I’m also a fan of Beaver Builder, as you know. And that’s probably where I first came in contact with you. Beaver Builder has a free version as well. And it’s, it says Beaver Builder light and it’s light in every sense of the word, right? Yeah, it’s very light.

Lee Matthew Jackson:
It’s very.

Adam Preiser:
No frills, no frills at all. And. But then you look at Elementor and they gave so much away and you know, what kind of remains to be seen is, are they adding enough to the pro version to get people to say I want to buy it? I think they are. I think what I think is happening in, and this is partially what drove my, my purchase. I only needed a single site license and I paid for the top of the line license for them is because I was so grateful to what they gave away for free in the free version of Elementor that I’m just like, here’s 100 bucks. Even if I don’t need more than one site, here’s 100 bucks. I want to support you. I’m thrilled at what you’re doing and, you know, take my money for that reason.

Lee Matthew Jackson:
It’s exactly what I did. The minute they published it, I was like, I’ve already had more than 100 books worth of value out of this. I got to give these guys some money. So thank you. Isn’t it?

Adam Preiser:
Exactly, exactly. I think they’re gonna win. I mean. Well, actually let me walk that back a little bit. I think the business model is going to win. I think they’re going to end up doing well. And I, I really think that 2017, actually, we probably shouldn’t say dates, so this content can be evergreen, but next year, I really think it might end up ending the year as the most widely installed and used page building plugin in the. In.

Adam Preiser:
In the WordPress repository, obviously. Visual Composer. No one’s going to ever come close to that because it’s bundled. Yeah. And everyone hates life that has it. But I was looking at, you know, when you go on the WordPress repository, you could see last. Yesterday’s installs, last week’s installs, and their numbers are double what the top free page builder plugin is. And the momentum.

Adam Preiser:
It’s just amazing. It’s kind of amazing when you think about it. They’ve only been there for not even six months.

Lee Matthew Jackson:
Exactly.

Adam Preiser:
And they already have it active on 30,000 web. Over 30,000 websites. And it seems like every month they’re getting a new 10,000. I just, you know, that’s what’s awesome about the Internet, right?

Lee Matthew Jackson:
Yeah.

Adam Preiser:
Things snowball. They don’t double, they don’t go up 10, they don’t go up 20, they double, they triple. And that’s what I love about the Internet. And, and that’s kind of what I experienced too, with my YouTube channel. The stats double and triple. They don’t grow incrementally, they. They grow exponentially. And this is the opportunity we all have with the, with the Internet.

Lee Matthew Jackson:
Well, tell us more about that as well, because I kind of feel that a lot of the success you may have is around you and yourself, just, you know, because you are everywhere. I said to you before the podcast, didn’t I, that I knew your face before we ever met on Beaver Builder forums because I’d Googled things about WordPress. And I’ve probably watched your videos a few times and I think I’d even been to WP Crafter. Never connected when me and you were talking and becoming friends. And then suddenly I realized one day when I Facebook stalked you that it was you. I was like, oh my gosh, it’s him. So just tell us how you know, how is this, this whole thing working? Because some people are shy, aren’t they, of being out there, so.

Adam Preiser:
That’s true. You know, that’s actually starting to happen a little more. More to me now. I recently hired a. A woman in India to. She’s a very talented designer and I, I hired her to make some. I found her in the Elementor Facebook group and I hired her to make some page templates that I’m going to give away. And she.

Adam Preiser:
After I Hired her, she designed it, and I paid her. She’s like, oh, my gosh, I didn’t know who you were. I. I’ve been a fan of yours for the longest time. I’m just now, I thought you looked familiar and. And, you know, it’s almost a good feeling when. When that kind of stuff happens. But, yes, if you notice, if you look at any of my YouTube videos, first of all, my face is in every video.

Adam Preiser:
The thumbnail. You’ve got me in every thumbnail. I’m all over my website. I mean, you can see me everywhere. And it didn’t actually start out that way. I think probably the first, maybe 10 videos I put on W.P. crafter, they. I did.

Adam Preiser:
It was just, you know, just the audio. And there’s nothing wrong with making a video with just the talking. But I think when you’re putting your. Yourself out there, your face out there, your. Your opinions out there, people can make a connection with you. And. And that’s something that actually applies to every business. I mean, look at your agency.

Adam Preiser:
I’m sure when you put your face on it, you put your name on it. Even with this podcast or, you know, things like that, it really. That’s when it really starts to take off. They feel like they know you. And I rather spend money, do business with someone where I feel like I know them than just some blank website that has a. An about us and a contact me page.

Lee Matthew Jackson:
Yeah.

Adam Preiser:
You know, and this is something. I mean, I don’t know your main audience for this podcast, but I would think there’s a lot of WordPress developers and, you know, there’s a great example of this. And I hope she doesn’t mind me using her example. Have you ever talked to Chantal? You should actually interview her if you haven’t wondered.

Lee Matthew Jackson:
Oh, I’m friends with her, but I’ve never had a chat with her on the podcast yet. Yeah, one day web. She’s South African. She.

Adam Preiser:
Yes. Yeah, she is amazing. So if you looked at her website and how she marketed her business, maybe six. Six months ago, it was just your normal website. You know, there’s a portfolio on it. There’s nothing really that stands out. And then she relaunched it. She hired a photographer, took some pictures of her.

Adam Preiser:
She relaunched it maybe two months ago. And it’s like, this is a woman just has no free time. She’s so busy. She’s got so much business because she put her face in front of her business. And now if you visit her website, it’s all about her. Not all about her, it’s about me. But it’s, it’s, hey, I’m the one that’s going to do this with you. I’m the one that’s going to build this for you.

Adam Preiser:
And you know, people, I think if you, if, if you took two businesses, hers and someone else, the same price, they’re going to go with her every single time.

Lee Matthew Jackson:
I feel like I should put my picture more on the Lee Jackson Dev website now.

Adam Preiser:
Yeah, I mean, I wanted, it’s all

Lee Matthew Jackson:
over the podcast, but I haven’t put it on the main page of the website. I’m like, what can I fit me?

Adam Preiser:
I got your name in there. Well, your agency website, is it Lee Jackson?

Lee Matthew Jackson:
It is Lee Jackson Dev. We are actually changing the name deliberately because we’re actually reaching out to some of the bigger agencies in America and we let, we want, we still want me to be all over there, kind of, you know, the person they’re going to be connecting with and communicating with. But we’re trying to avoid the name Lee Jackson Dev necessarily for some of the bigger agencies so that they don’t think we’re kind of like, it’s just a one. Yeah, exactly. Like a one pot or, you know, a couple of guys, etc. Because, you know, we’re growing fast, we’re getting bigger, so we kind of need to not necessarily grow up because I’m always going to be an immature guy and I’m going to be proud of that. But yeah, it’s more than naming kind of gives the wrong impression. So.

Lee Matthew Jackson:
WP Crafter, with your face all over it still makes you look a hell of a lot bigger because you’ve got a name that doesn’t necessarily say your name or, you know, it’s not got your name. You’re not a one man freelancer. You’re like an entity with you driving that ship and that’s kind of the direction I’m trying to push into now as well.

Adam Preiser:
Gotcha. Yeah. In it. And it goes both ways. You know, you, that is not a bad idea because there, your, your podcast is always going to be there and you can always reference the main website that you deliver your podcast on and then someone. Because people are going to check you out. I know if I’m going to do business with someone and if I’m going to spend money with someone or I’m going to listen and trust someone, I’m going to check them out and I might Google their name and I want to see what they’re all about. So I can make the best decision.

Adam Preiser:
I mean we’re talking large purchases, not like spending 50 bucks. I don’t care less about that. But you know, if I’m going to spend exactly. If I’m gonna spend a few thousand dollars to, to build a website or hire someone to do it for me or you know, do some kind of a regular work together, it helps so much when you are putting yourself out there and you’re putting your face on it. I mean that’s what God gave you. God gave you your face and your personality and if you share that with the world, you know, people can make a connection with you that you don’t even know.

Lee Matthew Jackson:
I think we need to talk about this guys. Lee JacksonDev.com forward/group that will redirect you to the Facebook group because I know a lot of us don’t put our faces out there as much. Obviously you know, I do now because it’s pretty much everywhere and I apologize for that. But I’ve certainly seen an increase in business as a result. But if you are not putting your face on your website, let’s measure this and see what sort of success you’re going to get. So let’s start something. Leejacksondev.com group make carry on. But I felt like I had to say that at that point because this, I definitely think this is something a lot of the members of the WP Innovator group are missing out on.

Lee Matthew Jackson:
You know, I’ve checked everyone who joins the group. I go check out people’s websites because I want to know who’s part of the group etc, get to know them a bit more and a lot of people are definitely going towards the kind of the faceless. We are an agency, here’s our about page etc. And there’s less. You can’t see people and I’m one of those, I’m a visual guy, you know, so I am drawn to people like you because I see your face everywhere. I watch your videos. The same with Eileen, she does a whole lot of WordPress videos on YouTube as well. So I’m drawn towards her as well because her face is everywhere.

Lee Matthew Jackson:
Etc I’m more likely to click on your videos, your guys videos than the one that’s just got text over the top etc. So I think you really drive an amazing point.

Adam Preiser:
Yeah, I think, I think when I decided in in for with what I do, it’s more work. I mean I’ve got to make sure I shaved my head. I gotta make sure I’ve shaved my Face. I’m working at home, so I gotta make sure I’m wearing something other than my underwear. And you know, in the, you know, I’ve gotta. If my son’s home, which I usually when he’s at school, I’ll make my videos. I gotta tell him, hey, you gotta be quiet. Daddy’s.

Adam Preiser:
Daddy’s recording. So all these things and I gotta do it when the dog next door is not barking. So there’s definitely, there’s definitely more work when you put your face to it, but it’s worth it. It really is worth it. And you know what? I ask people this. They go on my website and live chat me and you know, they’ll just say how it. They feel connected to me because of that. You know, there’s a amazing entrepreneur.

Adam Preiser:
Probably most people have heard of them and if they haven’t, they should look at what this guy does. You’ve heard of. Of course you’ve heard of Gary Vaynerchuk, right?

Lee Matthew Jackson:
No, of course not. Yes. Yeah, yes, yes.

Adam Preiser:
Of course you have, right?

Lee Matthew Jackson:
Gary Vee reshare him all the time. Yeah. Great guy.

Adam Preiser:
Yeah.

Lee Matthew Jackson:
I mean, want to punch him sometimes, but he’s a great guy.

Adam Preiser:
Oh, yes. You know, well, he puts himself out as imperfect at times and he’s not sitting there thinking through everything he’s going to say or do, but he’s all about taking action and creating content. And, you know, I think, you know, he wasn’t any different than you or me. I mean, when you think about it, he was a guy who had a family that sold wine and, you know, they, I think they were only doing maybe like two or three million dollars a year in wine cells. That’s not a lot of money for a business. When you’re selling a product that could be just $200,000 a year to support a family, that’s not a lot of money. And when he started wine library tv, that’s just him with a bottle of wine talking about the wine. And then it all took off.

Adam Preiser:
And now I’m sure the guy is or as close to being a billionaire through energy drive, working hard, but it’s his face everywhere. I mean, that guy is everywhere. And you can’t knock the guy in his work ethic, but it’s a good example to follow how, you know, his. He is like the nucleus to everything he’s doing. It’s him.

Lee Matthew Jackson:
You know, I gotta admit, with Gary V. He kind of like cropped up like a year ago in my brain. But like you said, he started that channel years ago, didn’t he? Like, if you watch some of the old videos, he looks like this young whippersnapper.

Adam Preiser:
Yeah, exactly. It was just that, boom, he comes

Lee Matthew Jackson:
out of nowhere a year ago. At least for me. I’m sure you, maybe other people have known about him for a longer time than I have, but I only heard of the guy a year ago.

Adam Preiser:
Really? Yeah, he’s. He’s all over the place and his face is on everything. Well, what he. I mean, he does a much larger scale of what I’m sure a lot of the listeners are trying to do. He has a digital agency. When he. He got out of that wine business with his family, he grew it from a couple million a year to I think it’s like 60 million a year in wine cells, which is a big deal. And started his own digital agency.

Adam Preiser:
And it. It’s huge. It’s huge. It works with the biggest brands. He’s all over the place. He’s one of those Internet celebrities because it’s. It’s him and his personality. People are drawn to.

Adam Preiser:
To it, you know, and he’s all about creating content in all kinds of different locations, different websites, YouTube, I mean, podcasts, everything, having it all over the place.

Lee Matthew Jackson:
He’s on Snapchat as well. Instagram.

Adam Preiser:
I don’t get that Snapchat, though.

Lee Matthew Jackson:
Anyway, I think that’s our age, though, mate. To be honest.

Adam Preiser:
It is.

Lee Matthew Jackson:
Although we’ve got no excuse because Gary V. I think he’s like early 40s as well, isn’t he?

Adam Preiser:
So, yes, of course he’s got the support staff to be there with a camera filming him and all that kind of stuff. But, you know, you don’t make excuses for yourself either.

Lee Matthew Jackson:
No, exactly. Just get a selfie stick, damn it. You’ll be fine. You can pretend videoing you. You can, like, because you can hold the arm like that far away. Actually looks like somebody else is videoing you.

Adam Preiser:
Oh, yeah, well, I’ve tried using the selfie stick. I’m not really a fan of it. I like my system now. I use. You know, the best thing about creating content is it doesn’t have to cost that much money either. You know, my webcam is like a $70 webcam. Anyone can buy it anywhere. Actually released a video recently about my equipment and the gear I use.

Adam Preiser:
Maybe $150. I got in on this, you know what I mean? Of course, it took me years to figure out that I only needed to spend this 200. So it probably took me a thousand dollars to know I only needed to spend 200 and you know how to get everything just right. But it doesn’t really have to cost that much, that much money to, to put yourself out there, you know.

Lee Matthew Jackson:
Absolutely. I’ve got a 20, no, 30, 30 pound HD webcam that I’m gonna be using which I set up and it works fine because it’s only a small version of me in the bottom corner and I’m been recording a series of videos etc and it looks absolutely fine and the content’s fine, so you don’t have to spend a fortune to get started. I’ll, I’ll have a look though. Do you mind linking me to that as well? Because I know there are people who’ve mentioned in the past in chatting through WP Innovator, you know, people want to start creating content. So if you mind sending me the link for how you’ve got, you know what your setup is to that YouTube video as well, we’ll get that in the show notes as well. That’d be freaking awesome.

Adam Preiser:
Lee. Lee. Whoa, whoa, whoa, whoa. You’re gonna put a video of yourself in the bottom right corner.

Lee Matthew Jackson:
Oh, is it meant to be the top right? You do it in top right in a circle.

Adam Preiser:
I do it in the top right and yeah, I do it in the circle first. I like the way it looks, it just looks a little different. But when you do the bottom right, if it’s gonna be. You’re going to interfere with the play bar. So if you’re like on YouTube, you go down, then the play bar is covering you and YouTube allows you to have this little box on the bottom right for branding and you can have it when someone clicks on it. It will subscribe them to your channel and so it’s going to interact. Yeah, exactly.

Lee Matthew Jackson:
I’ve only recorded two. That’s a quick fix for me.

Adam Preiser:
Just moving. I, I kind of like the top right. I mean it took me a while to figure out that that’s a better location for me. But yeah, I like the, I like the top right personally.

Lee Matthew Jackson:
What do you feel like you should tip you now? So that’s. I’m kind of cheating. What I’m doing is. So I’m using. Is it snagit to record the screen and then I just get QuickTime open and you know where you can right click on QuickTime and you say record video but you don’t actually record the movie and it shows you. I then just. Yes, I just have that in the corner. So I’m actually just recording my full screen and it’s also recording QuickTime outputting me back at me rather than using any particular software.

Lee Matthew Jackson:
So obviously Snagit was like, I don’t know, 40 bucks or something when I bought it. But that’s it. That’s. That’s my setup at the moment, obviously, in my nice mic and I comb my hair.

Adam Preiser:
You should. I just recently switched to Camtasia from Screenflow.

Lee Matthew Jackson:
You did a video on that? I think I started watching that the other day because I was trying to work out whether Snagit was the way to go or whether.

Adam Preiser:
No, it’s not.

Lee Matthew Jackson:
Yeah.

Adam Preiser:
There’s another thing. You’ve noticed I’m a little opinionated in my videos. It gets me into trouble sometimes, you know, But I think some 98 of people can appreciate it and the 2% of it made. People might not like it, but it is what it is.

Lee Matthew Jackson:
But. And they’re probably not your target anyway.

Adam Preiser:
So then. Exactly. Exactly. Well, I do have a course I’m making on making courses and it’s going to cover, you know, how to create this video content. I’ll get you access to that course and you can see how. The exact details of how I make my videos fast. So I can literally sit there, click record. If I make a 30 minute video, it might take me 30 minutes to edit it because I watch it once and I’m cutting it all out.

Adam Preiser:
But I don’t spend a whole lot of time doing it. I just get through it.

Lee Matthew Jackson:
You mean you don’t do those cool jump cuts that drive me mad?

Adam Preiser:
No, I don’t care about that stuff at all.

Lee Matthew Jackson:
I’m like, how long did that guy spend on this video? That’s insane. Like a billion jump cuts. They must say. Er, a lot is.

Adam Preiser:
Yeah, well, you know, once you’ve been doing it for. I, like, I’m sure you’ve noticed. What, What. What number are you on your podcast now?

Lee Matthew Jackson:
Or you’re gonna be episode 50? 57. So 56 is coming. Well, obviously, evergreen. But yeah, whatever. 56 is about to be launched, which is WP engine I had the vice president on. And you’re number 47. 57. Sorry.

Lee Matthew Jackson:
So I’ve been going over a year now.

Adam Preiser:
Well, I’m sure if. If anyone wants to. And they go back to the archive and listen to the first or second episode and then listen to the most recent episode, I’m sure they’re gonna see a huge, huge difference.

Lee Matthew Jackson:
No, I’ve always been this good.

Adam Preiser:
You’ve always been this good? Yes. You came out of the womb this good.

Lee Matthew Jackson:
Yeah, No, I was awful. I stuck rigidly to this structure I thought I needed. I still send the structure out if people want the safety blanket. But as you have experienced, I have asked you so far zero of those questions.

Adam Preiser:
But I’m squeezing them in. I have my like little list here. I’m like, I wanted to talk about how I like Elementor. Talk about Gary V. The only thing I didn’t talk about is reinventing yourself. But that’s okay, we can do that.

Lee Matthew Jackson:
Different podcasts actually mention it because I was about to say, yeah, you did mention that. Because I was about to say, hey, Madonna. Because she’s, you know, she’s the, she’s the artist who reinvents herself.

Adam Preiser:
That’s true. And I think we need to be that way as entrepreneurs. I know, like if you looked at my little bullet list of things, I’ve done that since I’ve been 12. I mean I’ve had different businesses. I had that big call center, I had this deal with a bunch of NBA basketball stars, I started a beverage company, all these things. But you know, if you’re. Oh yeah. And I used to flip a lot of real estate.

Adam Preiser:
But when markets and conditions change, you’ve got to be willing to change with it, not be so rigidly stuck to what you’re doing. And I’m sure a lot of your listeners, they see things happening in the WordPress ecosystem that could be a little scary at times. Right. Like I get comments on my YouTube videos. Oh man, why are you talking about this page builder? It’s going to put us all out of business. And I got to explain to them, yeah, it’s not, it’s not. It’s going to make your job easier and your clients more happy. But you know, there’s all these really interesting different things you could do with your WordPress based business.

Adam Preiser:
It doesn’t have to be just one thing. You know, there’s that whole new concept of building a website in a day. I think that’s a really neat business model that some people are having a lot of success with. You know, in fact, there’s a company

Lee Matthew Jackson:
down the road from me doing that recently. They’re a development agency, so they particularly do development in a particular niche. But then they launched locally and hit the local scene massively with this one day website style where someone actually goes in, they have a guy who does the video. So they actually do the video on site, they edit the video on site, they design and build the entire website all in one day and make it live by like five o’ Clock and they do this big thing online where they’re socially counting it down and they’re very, they network locally as well. It’s insane. I mean it’s like a mixture of old school kind of networking and just doing it locally and using the, the concept of one day, you know, the, the one day web idea. It’s pretty cool what they’re doing. I mean, I don’t think I’d want to do what they’re doing, to be honest, because I don’t have good videographers and nor do I want to sit with someone next to me telling me how they want their site to look because I might kill them.

Lee Matthew Jackson:
But you know, but it’s that, that was quite cool to see. But obviously the Chantel as well. And there’s now tons of companies doing this idea of this one day web and these tools allow you to do it and you can still charge a good amount of money because people don’t want. Actually to be honest, one day web is more attractive, I think, isn’t it, to a lot of people? Because you know, the idea of I’m going to build a website but write all this content, it’s going to take months, it’s going to cost me a fortune. It needn’t, none of those need be true. Still needs to cost a decent amount of money because there’s value there. But it can take a day and you can be ready to be live and then you can evolve later.

Adam Preiser:
Exactly. And that’s what these page builders allow you to do. But I mean, think about it. When you run the numbers, I’ve told her in fact that I think she should raise the prices, but she’ll do. You can book her for a day and it’s 800, but when you think

Lee Matthew Jackson:
about it, she could triple the price and still sell.

Adam Preiser:
Yes, but, but when you think about it, how many of those do you need to do in a month to be feeling good about life? You know, maybe you work 10 days. 10, 10 days out of the month and then when you factor in weekends, you’re probably half off the month and that’s what, about eight grand? That’s, that’s a good amount of money for a lot of people that want to have all this extra time off. And that doesn’t factor in any kind of maintenance plans or changes down the road or, or things like that. That’s actually good money.

Lee Matthew Jackson:
Totally. But like I said, I think you’re right about the increase in price though, because if you’re increasing the price, you’re Having to sell less of them and spending less time but still earning the same amount of money.

Adam Preiser:
Exactly. I mean, but if, if the proper expectation is set that, you know, a portion of this is, you know, nowadays you, if you pick the right customer, you can get through a website in a day and like, have a blast doing it. If you pick the wrong customer, it will be the most miserable day of your life. So. Right? Oh, yeah, yeah.

Lee Matthew Jackson:
Website in a year.com launching, launching soon,

Adam Preiser:
probably not. Yeah. Oh, man. You know, it’s all about picking the right people. But if you have enough people to choose from, it’s easy to pick the right people. But when you’re in desperation mode, I don’t know if I, I told you, but I was for a short period of time building websites for people. I, I find my true talent is creating content and videos, and that’s why I’m doing that mainly full time now. But there was a time where I was building websites and I realized it’s not really for me because I’m, I, I’m kind of a perfectionist and, and I, I overthink it and I think it has to be one way when the, the client will accept something that took a lot less effort.

Adam Preiser:
Not that I want to give substandard results. I want to give a great website every time, but I just felt the pressure. It was just too much pressure for me. I, I guess I don’t work well with deadlines and demands and stuff like that.

Lee Matthew Jackson:
I got to admit, that is one thing, you know, in, in my line of business where, you know, what I’m doing nowadays, where I do see that, you know, I’m, I’m saying to the client, I don’t think this is finished yet. And they’re like, no, that will do. And I’m like, no, really? Oh, man, I feel like I can’t show this to anyone now. If that’s the case, it’s like, it doesn’t look right to me. And then, yeah, it’s, it’s kind of a tough situation then that’s one thing that does bother me again. Leejacksondev.com group share your feelings.

Adam Preiser:
Share your feelings.

Lee Matthew Jackson:
And also, whilst you’re on the Internet, make sure you check out wpcrafter.com for all of your WordPress tools, shenanigans, and everything else needs. Because, you know, Adam is the man. He does know how to, to, to speak wisdom. The cool thing about his videos. I’m gonna do a pitch for you now. The cool thing about his videos is he does make things easy. But he doesn’t talk down. So our audience buddy is developers, design agencies, and a lot of what you would term power WordPress implementers.

Lee Matthew Jackson:
So people who don’t necessarily know code, you know, at all, maybe, but they do at least know how to use the tools that are out there. And the cool thing about your videos, I’m a highly skilled developer, so I. So I believe. And. And yet I can watch your videos. I never feel talked down to. And yet I also know my mom, my mom could watch them and she would, you know, she’d take a little longer than me, but she’d probably understand what you were talking about. And again, you give the benefit of your opin as well, which it’s good to hear other people’s opinion because that helps to arm you in those situations where somebody throws a question at you, like, isn’t WordPress insecure or isn’t this page builder worse than the other page builder? And if you’re in a situation with a client where they throw that at you, it’s great to be armed with that sort of content.

Lee Matthew Jackson:
So. WPCrafter.com I’ve watched many videos. I love listening to Adam and watching your videos, etc. I got to admit, I do listen to them a lot rather than watching them because a lot of the time you’re actually just sharing your opinion and you don’t change the screen too much, which is cool for me as well. So it’s almost like a podcast for me. So I’ll have you playing whilst I’m doing some code. Etc. I’m like, oh, that’s a cool.

Lee Matthew Jackson:
I’m gonna go check that out afterwards. So, yeah. Wpcrafter.com and also it’s adampriser.com I’ll put this in the show notes as well for people to check you out. We’re gonna have to kick you off the show in a second because, you know. Yeah, I’ve got more whiskey to drink. No joking. I think we want to have you back at some point if you’ll. If you’ll come back.

Lee Matthew Jackson:
But is there kind of like a parting piece of advice that you could give to people and also let us know the best ways of. Other than what I’ve said, kind of best ways that people can connect with you as well, and then we’ll say the long and tearful goodbye?

Adam Preiser:
Okay, sure. Well, yeah, you can actually reach me if you’re watching one of my videos. You leave a comment, I’m going to respond. If you fill out the contact form on my website. I will respond to you if you live chat me. Most of the time I’ll respond unless I’m sleeping, but I’ll always get back to you. But I would just tell people, especially your audience, to figure out how they can put more of themselves as a public face to their business so that people feel like they’re dealing with a person that they can relate to and they want to do business with. And everybody has that.

Adam Preiser:
No matter if you don’t like the way you look in the mirror, you’re actually your. Your harshest critic. You know, I mean, I am bald. I have no hair. I don’t mind. You probably have a few pounds to lose too. But I don’t mind turning on the video and putting myself out there and people will feel that connection with you and want to do business with you.

Lee Matthew Jackson:
Good advice. Get yourself out there, guys. You’re all beautiful. If us two bold guys can do it, you can too.

Adam Preiser:
Exactly.

Lee Matthew Jackson:
And. And to be honest, you look good, mate. You know, I’m not hitting on you or anything, but wow. Don’t worry. But you do look good and your accent’s cool. As a British guy, I’m like listening to your accent, having a good old giggle. It’s great, it’s entertaining. Listening to how you say half the words and I’m trying to mimic them, etc.

Adam Preiser:
Oh, it’s worse when I say I’m wrong. And I’ll leave you with this one parting thought. You’ve heard of Softaculous? No, that’s that. It’s. It, it’s.

Lee Matthew Jackson:
Oh, no, no, sorry, sorry. I just don’t pronounce it like you do.

Adam Preiser:
Sorry, carry on. Okay, well, my first couple videos were about it and I was calling it soft Delicious. And then comment, comment after comment was. You’re saying it wrong. And I’m like, oh, gosh. But I leave the video up. You can go and like mess with me if you want there, but you know is what it is.

Lee Matthew Jackson:
No worries. I’ve left a random comment on one of your videos just for the hell of it, to test this theory of you responding to all comments.

Adam Preiser:
Did I?

Lee Matthew Jackson:
No, you’ve not responded yet. Because I’ve only just done it as you said it. Oh.

Adam Preiser:
Oh, gotcha.

Lee Matthew Jackson:
See if he knows which video.

Adam Preiser:
I’m like, oh,

Lee Matthew Jackson:
mate, you’ve been a pleasure. You’re true to character in real life as well as online, so I’ve really appreciated you being on. Learnt tons from you. We’ll get all the links of how to connect with you, obviously, again, in the show notes. And don’t forget to whack us over your first ever video and also the video of your setup. That would be great. I certainly appreciate that. And just have a brilliant day, mate, because it’s beginning your day and the end of mine.

Adam Preiser:
Yes. Yes. Good night and good morning and God bless.

Lee Matthew Jackson:
Thanks, buddy.

Adam Preiser:
God bless. Okay, thanks.

Lee Matthew Jackson:
Bye.

Adam Preiser:
Bye.

Lee Matthew Jackson:
And that wraps up episode number 57. Now, next week, I’m not really sure what’s gonna happen. We had Kim Doyle and we had an amazing conversation. But, guys, I gotta confess, it kind of went on for two hours. And I think that’s a little bit of a long podcast. So I’m pretty sure that over the next two episodes, we’re gonna have to split Kim Doyle podcast up into either a couple of episodes or we’re gonna need to spend some time pulling out some of the really juicy stuff because she was literally dropping value bombs galore. Now, if you don’t know who Kim Doyle is, she is Kim doyle from the wpchick.com she runs an amazing WordPress podcast. She’s actually somebody who inspired me to get into podcasting, doing what I do, as I was an avid listener of her.

Lee Matthew Jackson:
So I suggest you go check her out. That’s thewpchick.com and look forward to next week’s episode. Remember, if you are not part of the Facebook group, we have a really good time in there. We are also trialing a Slack group as well. So go ahead, come over to leejacksondev.com group. You can find all the details for the Slack group in there as well. We love cat pictures. We love WordPress.

Lee Matthew Jackson:
We love being nice. We don’t like being horrible to each other. It’s a really cool place to be. So we look forward to seeing you there and we’ll catch you next week.