Working with the wrong clients can erode the joy you have running your agency. Having worked with the wrong type of clients many times over, I’ve learned to spot the signs and to trust my gut.
- Are they in the right niche?
- Do they match the avatar?
- Are they organised?
- Do they respect the process?
- Do they use my trigger words?
- Are they responsive?
- Are they willing to invest in discovery?
