What to post on social media?
Do you often ask yourself the question, “what should I post on social media”? Perhaps you don’t know where to start. You might feel like you are not being consistent. Maybe you are not seeing engagement or are not generating the leads you would like?
Wouldn’t you love to post awesome content consistently with heaps of engagement and generate profitable leads?
Over the years, my agency was posting the wrong content. We were getting no engagement and, of course, we weren’t generating leads.
Today, we post simple content that’s not too taxing, but we do get great engagement, and importantly, we do generate those profitable jobs.
In this post, I’m going to help you with your planning, work out some simple content strategies, and point you in the right direction for the future.
Creating an avatar
To start off, we need to understand who it is that we are communicating with. With a customer avatar, we can work out some vital information.
- what industry are they in?
- what problem do they have?
- what are they interested in?
- What information do they need?
With the customer avatar, we can also work out where to show up online. For example: Certain industries do not necessarily spend tonnes of time on Snapchat. You may actually find them over on LinkedIn or on Twitter.
Having a customer avatar really helps you to understand who it is you’re communicating with and the sort of content or questions that you should be asking and where you should be doing it.
Don’t try to do everything
Our agency used to post mediocre content across all platforms and get little to no engagement at all. You don’t want to fall into that camp.
Instead pick one or two social platforms that you know your customer avatar is showing up on. Then pick a few simple and achievable content strategies to get started with. Instead of trying to do all types of content multiple times a day across all social platforms, it’s so much easier to select two or three different types of relevant content and post it just on those chosen platforms.
Four simple content ideas
Here are some ideas:
- An inspirational quote. These are highly shareable, and people love a little bit of inspiration!
- A book recommendation that is relevant to the industry your target audience is in.
- Asking a question that encourages engagement.
- A review of recommendation of an app that offers a quick win to a problem your audience has.
These are just four very simple posts types that you could be sharing on social media a few times a month.
You don’t need to create your own content to post on social media!
As an agency, we made the mistake of thinking we had to create our own content to share when really we didn’t understand what it was that people even wanted. We were guessing what our audience would be interested in, and wasting countless hours writing blogs to share online.
After a while (and probably out of laziness) we started experimenting by sharing other peoples blogs on content we thought our audience might be interested in.
By adopting this method we began to learn what was of interest to our audience without the hours of content creation. We were sharing value we had curated and in return was learning what worked and what didn’t.
With this method, you can start creating your own content only when you have a better idea of what makes your audience tick!
Small achievable actions
Social media does not have to take up all of your time or energy. Consider your plan, select some basic social media activities you can engage with for the next few months and then measure and improve.
At a personal level, I’ve taken a massive step back from social media, including removing all of the apps from my phone and I’m enjoying the freedom and the energy to do other things.
Being able to do just a few small achievable actions online that will continue to help my business grow is far better than spending all my days posting tonnes and tonnes of content, and not seeing much return.
Your turn
- How do you manage your social media?
- Do you have a full-time employee to do it?
- What are your tips and tricks?
Let us know in the comments section below. 🙂
Further resources
Best practices for social media marketing – click here
2 Comments
Lee, how detailed should the customer avatar be? For instance, we work with many home service providers (like plumbers, septic companies, HVAC, etc.) which all operate pretty similarly.
Do we just speak to the pain points they all have in common?
Excellent work, and I enjoyed reading your article. Post regularly. Many thanks.