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Ways to drive traffic to your YouTube videos

Lee Matthew Jackson
Lee Matthew Jackson

Are your YouTube videos not getting the traffic they deserve? Did you know there are some straightforward and effective ways to get more eyes on your content? This article looks at different methods, tools, and services to get more eyeballs on your content.

Why YouTube and not your website?

Google is the biggest search engine on earth. Therefore, the amount of competition is staggering when getting your brand to rank for key search queries.

Adwords are expensive, and website SEO is costly plus very time intensive. Your SEO results can take months to come to fruition, and when all is said and done, you are still at the mercy of the ever-changing Google Search Algorithm, which could dump your hard work down several pages at any time!

YouTube is the second-largest search engine in the world, and it is a widely used channel to promote, entertain, and educate audiences. With more than one billion monthly users, this is a viable platform to grow your audience and drive leads.

Google has also started integrating YouTube video results into their primary search engine, giving you prime real estate if you can rank for specific phrases.

For example, our videos rank number one in the results for several variations of interstitial journaling searches on Google.

Should a viewer get value and respond to the call to action from within our video, warmer traffic will be driven to our website than cold paid website traffic.

Check out these tips to get started promoting YouTube videos!

Hire an expert

We often think that doing something ourselves will save us money. However, as an agency owner, imagine how long your client might take trying to build a website or design a brand themselves.

They would probably take months and produce something that is substandard. You, as the agency owner, have years of experience and can apply those talents quickly and effectively.

The same goes for online marketing and ad campaigns. There are countless experts out there who’ve worked with many clients worldwide, driving targeted traffic to content. They have processes and procedures and find out what does and does not work the hard way.

Hiring an expert doesn’t look as expensive anymore, considering all this!

Finding an expert

Finding a specialist need not be rocket science. Several online services connect you with experts from around the world.


Fiverr is a popular freelance marketplace that offers a variety of digital services.



Upwork is a leading freelancer marketplace that connects employers with top-quality freelancers worldwide.


People Per Hour

PeoplePerHour is a freelance or bidding site based in the U.K. where you can find freelancers offering a vast range of services.


Top Tal

As a leading provider of freelance software developers, designers, finance experts, product managers, and project managers, Toptal connects top companies with some of the world’s best talent.


Doing it in-house

There is a wide range of tools out there that specifically focus on driving targeted traffic to your YouTube videos. If paying a third party expert is not an option, you can consider using some of these tools.

The tools will guide you through best practices and help you drive valuable traffic. I’ve put together a list of services you can pay for and get traffic to your videos. Some of them are obvious, and some you might never have heard of before.


Many ad networks and tools work specifically with YouTube creators to promote YouTube content. These networks can help increase views and engagement for your content. Below is a list of services we are exploring internally, and we’d welcome your thoughts and feedback in the comments below from your own experiences.


AdRoll can help your company reach potential customers through popular media outlets and social media sites. When creating targeted ads and placing them on the websites and platforms where your target audience is most likely to be active, AdRoll can help you maximise your marketing efforts.

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Adext is a powerful software that uses Artificial Intelligence to target the best audiences at the right time. It optimises your campaign and ads through automation, making it easy and convenient to use.

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Flintzy provides a channel promotion subscription that helps you increase your subscribers, rather than just viewers. This way, you can focus on creating content that your audience will enjoy without worrying about getting a specific number of views.

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Facebook Ads

Facebook Ads is a quick and easy way to promote your video. You can create an ad in minutes and target your audience with laser precision. Facebook Ads is also an affordable way to reach a large audience.


Google Ads is an advertising tool that can help promote your products, services, or content to your target audience through the search engine and their other assets. With Google Ads, you can reach viewers when they’re searching for the answers you provide in your videos.

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Instagram Ads

Instagram is an “image first” platform that can be highly beneficial to your brand. By sharing engaging content, you can connect with your target audience and build a strong relationship with them. Additionally, Instagram offers a wide variety of advertising options to reach your audience.

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If you’re looking for a cost-effective way to boost your video views, consider Promolta. Their targeted approach places your video on multiple social networks, blogs, and websites, helping you reach your target audience.

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Prodvigate is a legal and popular service that promotes YouTube videos. As an official partner of Google ads, Prodvigate can help you configure your ad campaign to make the most of Google’s advertising platform.

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Push views

Push Views is a tool that can help increase traffic to YouTube videos. Its functionality is simple, but its pricing is high. Push Views does get a lot of praise online, so it may be worth checking out.

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Quuu promote

Quuu Promote is a content promotion tool that helps people and agencies automate the finding and promoting exciting content online.

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With Qwaya’s ad campaign optimisation tool, you can drive traffic to your content and track your results with Google Analytics. Qwaya provides a range of templates to help its clients create attractive ads, as well as the option to customise their ads to suit their needs.

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Sprizzy is a leading YouTube promotion network that can help make your videos go viral. If you’re looking to target a specific audience through YouTube, Sprizzy is an excellent option. Though it may be more expensive than other options, it is also very popular.

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Working with an influencer marketing agency can be an excellent option for increasing your social media following and getting more exposure. UseViral can help connect you with influencers with large networks that can help promote your content.

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YouTube ads

Youtube Ads are a powerful tool that can help you drive traffic to your videos. By creating relevant ads and targeting your audience, you can reach a larger audience and promote your videos to a broader audience. Google Ads can also help you drive traffic to your website, further boosting your videos.

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There are various products, services, and strategies you can use when advertising. Some ads may perform better on one platform than another, so it’s essential to experiment with different media to determine which is best for your agency.

Posting content on other platforms

To increase your reach, consider contributing an overview of your video to third party platforms. These can link back to both your video and your site. Whilst this helps create backlinks, more importantly, this helps get your brand, content and thought leadership in front of other audiences.


Medium’s platform helps you increase traffic to your blog by publishing long-form posts consistently. This allows you to reach a larger audience than regular posts.

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If you’re looking to grow your audience, Reddit is a great platform to consider. With millions of users, it’s a powerful platform for promoting your content and connecting with new people.

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LinkedIn Pulse call

LinkedIn Pulse is a valuable tool for raising awareness among your professional network and generating more leads. It is one of the platforms where companies need to focus on getting their content in front of as many people as possible.

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Wrapping Up

Attracting viewers to your YouTube videos won’t happen overnight. Don’t forget; the YouTube platform has its checks and balances to ensure that only the highest quality video content reaches its users at all times!

But if you want to make sure as many people see your videos as possible, don’t forget to share them with your existing audience outside of YouTube, too. Whether you have an email list or followers on social media, give them a shout-out and let them know your latest video is live!

And lastly, if you want to drive traffic to your videos, ask them to like and share them! It may be overused, but there’s no harm in adding it to the outro of your video.

Have you come across any strategies that help increase views on YouTube? If so, please let me know in the comments below! I’m always interested in hearing new ideas.



Lee Matthew Jackson

Content creator, speaker & event organiser. #MyLifesAMusical #EventProfs