Podcast
37:6 Focus on what you are good at
During the hard times, as a business owner the temptation is to chase something new. New tech, new business ideas, new markets and more. During the 2020 global pandemic, Marcy Karpowitz was able to double down and make what she does best work in significantly different times. Much of Marcy’s…
37:5 How to be productive during lockdown
For those folks used to the office environment, life has been turned upside down. No take out coffee, no chatting at the water cooler, no podcast on the commute and no cheesy banter being thrown across the room. Seeing the virtual head and shoulders of those you’ve grown close to…
37:4 How to start a web design business
You might be doing it all wrong! Hear me out. Did your design hobby become a business because people started offering you money for your services? This is how many web design agencies were born, including my own and that is where the problem begins. Most businesses launched from a…
37:3 How to set boundaries (and why it is important)
Have you found yourself responding to emails late at night before bed? Do clients email you at the weekend expecting results first thing Monday?If these or similar scenarios ring true, then you have a boundary issue that could be affecting your health, your business, and your family life. This week…
37:2 Own your market (and how to find it)
With times changing so significantly in 2020 and beyond, how can you build a business that owns its market? How do you discover the right market? How can you stand out and become an authority in your industry? These are all questions our wonderful returning guest, Brent Weaver tackles as…
37:1 Are you wasting time on social media?
Over the last five years we’ve grown a huge content library and spend countless hours writing, recording and showing up online. When it came to growing the team to help us support all that we do we suddenly realised that we had no measurement for success. How could we employ…
36:8 Discover what makes your agency different
With so many web agencies, what makes you unique? What is it about your business that would attract clients to you rather than the competition? Like me you may have discovered that competing on price or extra services is not compelling enough to attract the right customers. Whilst the answer…
36:7 How to manage client expectations
So often our clients expect the world from us. Over time a line can be crossed and you find yourself at the beck and call providing help and support for things that are far outside your remit. What’s worse is you may even be doing this free of charge in…
36:6 How I discovered my niches (Story time)
Your niche is not always obvious and it can take time to develop the experience, understanding and passion for a particular demographic. I share with you two occasions where I discovered my niche and how. I share how Event Engine found it’s sweet spot in the events industry and how…
36:5 Getting the most from an online event
With so many online events popping up, we have so much choice. How do we select the right events to attend and how do we ensure we get the most from them? Jan has been arranging online summits for many years and shares practical advice for getting the most out…
36:4 How to stop working for free
There are many ways you may be working for free. Some are by choice, others are not so obvious. In this episode we explore ways you could be devaluing your service and missing out on opportunities to charge for your expertise. We will look at: I share my own experiences…
36:3 Do you really need more leads?
“How do I generate more leads”? This is a common question in our community. In most circumstances I’d suggest you don’t need more leads, you need better leads and a better nurture and conversion process. If you are in a constant lead generation cycle I’d suggest you take some time…
36:2 Fake it till you make it?
You’ve heard the phrase “fake it till you make it”? Many agencies take this and feel they have to project an image of a large, vibrant, successful and global business that is going places. Others in the agency space try to establish themselves as authorities whilst they are struggling with…
36:1 Managing debt in your agency
Back in the late 00s, my agency at the time was struggling through the global recession. Our model included print management which would leave us responsible for paying printers long before our clients paid their final invoices. Throw into the mix clients disappearing, staff cost, rent, rates etc and you…
35:8 How to build your audience (and why)
In order to build influence, generate leads and grow our agencies need to build an audience. An audience is a group of people that are aware of you and whom consume your content. As you build your platform and attract your ideal customers (your audience) you will find you begin…
35:7 What would you do differently?
If you had to start your business from scratch, what would you do differently? What would you do again that worked? Having been in business you will have learned what works and what doesn’t. These are valuable lessons that we can apply to an imaginary fresh start. Let’s go on…
35:6 Signs you should slow down (And how)
I have burned out multiple times running my agencies. Why? Because I ignored the signs and kept pushing forward. I put deadlines, clients and my own pride before my health and mental well-being. Over the years I’ve noticed the following signs: Whenever I see these patterns I engage in some…
35:5 How to filter potential clients
When a new lead comes into your agency it is important to ensure the client has everything in place they need for you to be able to help them. Not every client will be a right fit and it’s better to discover this before a project kicks off than when…
34:8 Outcome driven websites
The website is often seen as a checkbox on a long list of mundane and irrelevant marketing activities. It tends to become an online “calling card” with little to no thought on what it should actually do for the website owner. As agency owners we have an awesome opportunity to…
35:4 Building an agency your own way
There is a lot of advice out there from experts in the field. Whilst all have merit, there is something to be said for finding what works for you and pursuing it. Grant shares how he developed a way of growing his agency using partnerships and referrals. Instead of having…