Join us again, with Frank Candy in this two part series on turning creativity into profit. Frank shares the ten points of content, the implementation, the creative brief as a management tool and more.
In part one of Turning creativity into profit. We discussed the purpose and value of creative briefs for projects, and how it is a framework or foundation for your creative approach to problem solving.
In part two, Frank will share the content that is included in creative briefs, how to evaluate them, implement them, and how you can use them as a management tool.
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