Photo by ALAN DE LA CRUZ / Unsplash

Lead with the problem NOT the solution

Lee Matthew Jackson
Lee Matthew Jackson

As negative as this may sound, you get my attention if you can verbalize the issues I have. Add a success story or a bold statement and you will likely get my money too!

Here’s why:

  • Shows you understand my issues
  • Demonstrates your experience
  • Builds my trust and expectation



Lee Matthew Jackson

Content creator, speaker & event organiser. #MyLifesAMusical #EventProfs