Are you struggling to attract high-paying clients who see the immense value in what you offer? Do you find yourself exhaustively pitching potential clients who just don't get what makes you different?
In this eye-opening episode, Helen Knight joins us to share her proven framework for positioning yourself as the obvious choice for your ideal clients. You'll discover new ways to identify and align with your dream clients, create offers tailored specifically to their needs, and leverage social media to establish yourself as the go-to expert in your niche.
We recorded this podcast live, so if you'd prefer to watch you can do so on YouTube.
Here are some of the key points I noted during our call:
- Identify your "zone of genius" - your unique skills and talents that you love using to help others. Aligning this with your ideal clients' needs is crucial.
- Research your ideal client's journey so you deeply understand their problems and goals. Tailor your offerings accordingly.
- Position yourself as the obvious choice for your ideal client's needs through targeted social media content and messaging.
- Share stories and value to build relationships and establish yourself as a trusted expert, not just promotional content.
- Ask engaging questions to spark conversations with your ideal audience. Aim to understand them better.
- Surround yourself with positive people who recognise and reflect back your worth and abilities.
- Limiting self-beliefs hold us back from success. Becoming aware of these and reframing them is critical.
- Consistent social media presence develops familiarity and trust with ideal clients over time.
Connect with Helen
Helen was awesome, to learn more and connect with her check out these links!