Note: This transcript was auto generated. As our team is small, we have done our best to correct any errors. If you spot any issues, we’d sure appreciate it if you let us know and we can resolve! Thank you for being a part of the community.
Verbatim text
Lee: Before we start the show. If you are listening on Friday the 19th of April 2019, then today is the last day that you can grab your ticket for Agency Transformation Live. We need to close the registration at midnight today so that we can get everything prepared for everybody who will be arriving next week. So next week it’ll be Thursday, the 25th of April, and Friday the 26th of April. We will have multiple speakers and a large community of agency owners all in one space here in the UK. So if you are not a part of that yet, please consider checking that out on agencytransformation.live. Also, if you would like a discount, check out the show notes of episode 200. Welcome to the Agency Trailblazer Podcast. This is your host, Lee. And on today’s show we are talking with Kerri Watt. What may we be talking about? Well, sit back, relax and enjoy the PR ride. Welcome to a conversation with me, Mr. Lee Jackson. And today we have pizza lover, Kerri Watt. How are you today?
Kerri: I’m okay. Thank you. How are you?
Lee: Well, I’m just imagining. What would you do in a world with no pizza?
Kerri: It just wouldn’t be worth being in that world.
Lee: Surely a bit like apocalyptic for you, wouldn’t it?
Kerri: It would be terrible. Yeah
Lee: Folks, when Kerri filled in the form to be on the show and kind of share her life story, she’s telling me that she. She lives with her son, a kitten and a freezer full of pizza. Yeah. Do you make your own pizza as well, or have you got a particular brand that we can just pitch right now to the world?
Kerri: I know. Well, I am a fan of the older, you know, the tiny, tiny little Chicago towns. Oh, those I love. I love making pizza. It’s really fun. Like a really fun to do thing to do with kids as well, isn’t it so? Absolutely. Really.
Lee: And also, if I remember, I did a TikTok video the other day on my little hack for pizza done in a pan where you don’t even have to make the dough. You just pour everything in and give it a quick stir. It’s so freaking easy. It’s amazing. And my daughter thinks I’m the most genius cook. But folks, this is definitely not a cooking show. Although we talk about food a lot, so I might start that off as a second show if you don’t know who Kerri is, she is a media strategist. But Kerri, rather than me trying to explain who you are, how’s about you let us know who you are, what you do? Maybe your favorite color? Favorite drink? We already know you love pizza and maybe something else that you feel people don’t know about you.
Kerri: Yeah, so I’m Kerri L What? I threw the El in there because there’s a Canadian singer with the same name, and Google doesn’t like that, so I, um, yeah, I live in the New Forest. I run a small PR, I guess you’d call it a virtual agency because me and my team are, you know, all over the UK. And yeah, we basically land major media coverage for clients and it’s just so much fun. It’s incredible. Favorite color? Definitely blue. My entire house is like just blue everywhere, right? Yeah, exactly. Yeah. That’s the thing. Yeah. The whole branding of everything in the company is just. Yeah, it’s just all the same. I realized that actually, when I looked at some storage cabinets and they were white, light blue and dark blue, I was like, that’s the same as my logo and my God. And something might people don’t know about me is that I actually initially studied as a nurse. That’s what I went and did at university, first off, and I know and a lot of people don’t realize that.
Lee: I actually wanted to be a farmer when I was a kid, believe it or not. Really. Yeah. And a fireman and an actor and everything else and then somehow got into it. But isn’t that amazing? The journey we go, well, this is this is good because this is what we normally do at the beginning of the show. We jump in a time machine. So why don’t we do that? Let’s jump in the time machine. It can be a Tardis or, you know, whichever time travelling programme you’ll have to watch. I’m personally a massive Doctor Who fan, and it would be great to go back to you studying as a nurse. And can you help us understand the journey from studying to be a nurse through to getting into PR? It’d be wonderful to hear how you first of all, got that experience. And then we’ll talk about how you started your agency.
Kerri: Mhm. I mean, I originally applied for university, I took a few years out after college to you know not do very much. And then. Yeah. And I just really had like this overwhelming feeling of wanting to change the world and really wanted to help people. And the only way I could see that happening was a career in care. I wasn’t quite sure what else you could do with that. You know, that passion to to change the world. So. But all the way through university, I was still working in the corporate world, like part time. I was freelancing, I was, you know, putting on big events and stuff like that. So I kind of had those, like living this double life and then when I finished university, I was like, well, I’m definitely not going to go and work in there. So just kept on with the events. So I went and did a post-grad in event management and marketing and just. Yeah, and then got a great job with Marriott, who I am forever grateful for.
Lee: Because the hotel chain.
Kerri: Yeah, because every single time I went for an interview, they saw that on my CV and were like, yeah, well, we’ll take it. So yeah, it’s nice. Yeah. It was amazing. Yeah. And yeah, basically just fell in love with sales and marketing. But then I found myself getting really interested when the newspapers were calling, um, and we would have like, you know, footballers come and stay at the hotels because I was working, I spent quite a few years in sales and marketing within hotels and event venues, and we’d have like, really, you know, famous football teams. We had Man United come stay and, you know, and the press would be ringing and I’d be like, oh, I’ll do it, I’ll do it. I’ll talk to them. And it just became like really fun. And I was like, oh, I really like this bit. And then when I went off and had my son, I was, you know, holding this tiny little human. And I was like, there’s no way I’m going back to work. I can’t like, how am I going to make this work? I just can’t leave him. So just decided to start dabbling with freelancing, working from home. And it was just it’s an amazing, isn’t it? Like the opportunities and people that you meet along the way. Because when I thought, I’m going to start dabbling with freelancing, I don’t really have that much experience. I’m not really sure what on earth I would do. And then a friend got in touch with me, who recommended me for a job in a PR agency, which was literally just eight hours a week with this agency. And I was like, I’ve never really worked in PR like, what? I don’t I don’t really know what it’s all about and what it is. And they took a chance on me. They obviously saw something and I’ve got the other.
Lee: Song in my head, sorry, no, take a chance.
Kerri: But it’s so true. And like, just because of this guy, you know, this one chance meeting with this agency owner in a pub, you know, and then he was like, yeah, come work for me. And then, as they say, the rest is history. And I just. Yeah, fell in love with it. It was just incredible.
Lee: All the best meetings happen in above.
Kerri: I agree.
Lee: I, I started my very old agency. We, we planned many sessions of planning in the pub to to get it all launched. Fantastic. And usually a lager shandy because I thought, you know, if I have anything too strong, it’ll be, it won’t be too good a meeting. Hahaha I love it how I think you alluded to it. I do love it how life changes. Like you have all these plans, but then things happen and your priorities change and then you meet people and upon meeting that person, you know, a whole new opportunity, you know, or a whole new pathway opens up to you and it just literally changes. So thank you, Marriott, for that amazing experience. But equally, thank you for that pub meeting which got you into PR to something that you clearly love. I mean, we’re friends on social media, so we know each other very well. I see your posts, I see your content. I know you’re bringing out a podcast as well, all about about PR this much, which we’re all super excited about as well. So, so much has happened for you, hasn’t it? And you’ve built this great personal brand as well, which is, you know, I’m really impressed with and I think is phenomenal and all that. Just from a pub meeting I go nuts. Well, let’s talk about PR because literally it’s rocket science as far as I’m concerned. I think that’s what the R stands for haha.
Kerri: You know, I literally I have so many posts on this, I even have like images and everything everywhere that says PR is not rocket science.
Lee: Oh really? Yeah, well.
Kerri: Honestly, it’s not my thing.
Lee: No, it’s kind of my I was joking, it’s a hashtag dad joke. But but with regards to, with regards to PR, I mean, I always think that PR is simply if I’ve screwed something up, I need someone to come and help me out and make this screw up. Not so screw up. That was technical speak. So can you enlighten us to what PR really is?
Kerri: To me, it’s all about reputation. So it’s basically, you know, how you’re communicating what you say, but also how others perceive you. So obviously it’s the conscious decisions that you make and what you’re putting out there, but it’s making sure that you know what those other people are saying about you when you’re not there. Yeah. You know, and people will probably know PR as in, oh, you know, you get on TV, you get on radio, and you kind of get, you know, the glitz and glam of the lovely media coverage. But actually it’s about how you leverage that and your overall, you know, brand awareness and, and that reputation. That’s that’s how I see it.
Lee: Absolutely. I’m glad you mentioned as well brand awareness, because very often we don’t have an awareness of our own brand of how we communicate, what our communication style is, etc.. So I imagine a lot of that is included in PR is understanding yourself as well and understanding the people who are consuming your content as well. So folks, listen to episode number 200. We talk about things like your identity. It’s really, really important thing to understand as a business. So a little pitch for episode 200 there. All right Kerri, I’d love to just unpack some of the nuggets of wisdom from your mind. So you’re right with me pummeling with you for a few a few questions.
Kerri: Let’s pummel.
Lee: Let’s pummel away. Okay, well, I want to jump back in that time machine again because I love that freaking device. And a few years ago, as an agency, we did a job with Universal Music, and I was like, oh, this is amazing. We actually created a game for Universal Music for their Christmas album. So this was phenomenal. And I wanted to tell the world and we managed to get coverage bum bum, bum bum in the local Bedford paper woe. And absolutely nothing happened. We were a two inch column. There was a picture of the three of us, like the three amigos, and like a paragraph of content about how a local agency landed a contract or the game with Universal Music, and nothing happened. Nothing happened at all. And, uh, so I guess the question is from that, uh, why has nothing happened? Why didn’t I generate loads of leads? What did I do wrong? All those sorts of questions all come up. So, uh, I don’t know what what you want to unpack from that, but I’m pretty sure this is common mistakes within that. that the agency owners or any business makes.
Kerri: Absolutely. I honestly, I cannot tell you the amount of times that clients, friends, just anybody in my network says, well, PR doesn’t work because, you know, I got this really good piece in and it could be like the Guardian or, you know, a really big name. And they said, but we didn’t get any sales. I’m like, okay, but was your ideal client reading that Guardian article? Like they actually see it because often like the media coverage itself is great. But like I said before, it’s when you leverage it and like if you don’t tell anyone about it, then no one’s going to see it. You know, I’ve, I’ve been in the newspaper quite a few times and I, I just do really silly things. So like if it’s me and my picture, I’ll literally just, you know, take a selfie of myself holding the paper, going, well, you know, just silly stuff like that. Obviously you can do it a bit more professionally if you wish.
Lee: And that goes back down to brand voice, isn’t it?
Kerri: Exactly, exactly. And I am naturally silly, so like, it’s okay for me to do that. Um, but yeah. And that’s the thing, you know, if you’re not shouting about it in your social media, you know that’s an easy way to do it. Or in your newsletter or, I don’t know, like just anything like that. You know, have you put it on your press page on your website or, you know, created that beautiful as seen in for your home page, which a lot of people don’t do. You know, get the logo on there, tell everyone that you’ve been in it.
Lee: Well, not not the local Bedford paper. I don’t think it’ll be quite so exciting. Yeah, but like if you’ve been on the BBC, folks, Rising Tide Agency is the website that you should be checking out for carry. And you can see that she’s doing this. She’s leveraging this exact thing. She has a press page and also she has logos of some incredible news outfits. I don’t know what the right word is. The, uh, BBC, The Telegraph, Huffington Post, The Independent, ABC, Women’s Health and NBC. Yeah. How cool is that? Well, I think one of the mistakes we made, I think you alluded to right at the beginning of that, was that we were getting our article into a into a paper that actually made no sense for us to get that exposure, so it’s a great local piece. The three local lads had managed to get the contract for a game with Universal Music, etc., but actually anyone who was interested in our services would probably not be reading the paper. We, our target audience, were actually event organisers, probably based more in London, who consume content online. So, um, you know, in hindsight, as excited as we were about that piece, we were totally going in the wrong direction. We should have probably been aiming for like Mash Media or someone like that who produce event related magazines and online event related content, where we could have made a big fuss about what we did there. So I think that was definitely one of the mistakes we made that you alluded to. And then the other one that we didn’t do, which we talked about, was just leveraging it because we still did business locally, some business not locally, not a lot, but we could have at least leveraged that on social media. We could have shared the crap out of it. We could have taken pictures. We could have. We could have done all sorts. But we literally did nothing. We just submitted it. It got published by fluke. And then we sat and waited for the phones to ring. So I’ve got a few more questions then. So what would be a good example of good media coverage for your business? Because I imagine journalists get all the time people just trying to create some sort of content to get a free advertisement in the paper. So what would be an example of something that you could send in that’s likely to get published?
Kerri: I would say articles in magazines are a fantastic way of getting yourself out there, and that could be in a print magazine or maybe a guest blog post, just something where you’re writing like so it’s the top. You know, your nuggets of knowledge. You’re you’re getting your expertise out there and sharing it just like you would in your own website blog. But you know you’re getting it in front of a new audience. That’s a really, really good way of doing it, because people can, you know, hear the way that you’re talking, you know, writing, and they just get to know you. They get to resonate with your message, see that you’re, you know, awesome at what you do. And that is just so much more powerful than just paying for a normal ad in the same magazine, which a lot of people sort of opt for. And that is. Yeah. So I would say that is a really good start. But the best way of doing that is actually to find out what media outlets your ideal client is reading, watching and listening to. So it might be that, you know, your dream client gets, you know, some industry magazines delivered to their desk without fail every single month. So, you know, right, I want to get in these magazines then. Or if, you know, they listen to certain podcasts or radio shows when they’re at the gym or on the morning commute, getting those places as well.
Lee: For example, Carey works with agencies and she is on the podcast for agencies, which is Agency Trailblazer, which you’re listening to right now. Do you like how I did that?
Kerri: That was really good.
Lee: I like yeah, I don’t really know if we’re the podcast for agencies, but it does say in the the title.
Kerri: Just.
Lee: Depends how you pronounce their. Isn’t it the agency or the agency trailblazer. You’re absolutely right. And it goes back, doesn’t it? To. To what I did with that, with that piece where we’ve got a piece in a paper that’s got nothing to do and and yet I could tell you right now that our ideal client at the time read magazines by mass media, read the exhibition news, they access the exhibitor, online magazine, all sorts of stuff that we could have been doing that we just totally missed out on and and didn’t do. And again, let me just recommend episode 200 because everything starts, doesn’t it? From identity, it’s knowing your own identity, but also understanding who it is that you’re serving and what they’re doing, how they consume content. You mention podcasts and again, you’re launching your show, which I’m really looking forward to. And, you know, does your does your target audience consume podcasts? Can you be a guest on podcasts? Because I think another mistake that we often make with PR is we assume that PR is media coverage in the paper. So perhaps you can take the scale away from our eyes and just unpack PR a bit further and just share with us the different types of PR that we could be getting. Be that you know, through social media as well, and other avenues.
Kerri: Yeah, absolutely. That’s the thing. There’s so many things you can do now, you know, and the digital side of PR is just it’s just huge. You know, you can have gosh, I mean there’s the traditional, you know, print magazines, daily newspaper, the radio, the TV. But with online, you know, we can get a comment in an online article. But I had a client last year, I think it was now who they were, a hotel. And I got a head chef, a quote in a Yahoo article. Nice that one of the things did and and that was just brilliant because obviously Yahoo is a big name. People know it. You put that in your as seen in people instantly recognize it. But also it was so easy for that person to deliver because someone else is writing the article. They literally just had to give their opinion on what this journalist was writing about. So that was a really good way to get in a big name. But also it was really, yeah, really easy to deliver. So you can do things like that, get, you know, have an expert comment in a piece that someone else is writing, whether that’s an article, a blog post, a newspaper article, and things like that, or pitch yourself as a contributor to the big platforms like Forbes, Inc., entrepreneur, those types of things as well. So there’s so many different ways you can build build your profile.
Lee: Which is awesome as well, because if we were just relying on local papers like we had too many, many years ago, or the or the big industry rags or the television, then a lot of the time it was very unaffordable as well. Now, with the birth of the internet, we do have amazing access to lots of lots of organizations like you said, pitching yourself to Forbes, etc. have you got any recommended tools or websites that we can do to, I don’t know, either connect with journalists or or connect with people that are looking for content where we can raise our profile without obviously being salesy. So, for example, you know, getting getting to be a quote on a Yahoo article, etc..
Kerri: Absolutely. There’s a fantastic hashtag on Twitter that a lot of people are quite familiar with. Now it’s hashtag journo requests. But what I would suggest if anyone wants to check out what journalists are asking for and people that they actually are looking to talk to is actually go to journo request. Com you sign up for this free email. They email you once a day with the very best of that hashtag. So they cut out all the noise and the rubbish and and actually every single day you have like this gorgeous list of and that could be like the Telegraph newspaper saying, you know, I’m writing this article, I need an expert comment on or they’ll just be asking for like all these incredible interviews and comments and stuff. And it’s just an amazing way to raise your profile. Like, I’ve paid for all the big media, databases and media request stuff, but honestly, I have had just as much success, if not more, just by responding to these tweets. It’s just incredible.
Lee: So hashtag journo request is that JOURN0.
Kerri: That’s.
Lee: Right. Journo request. Yeah. And then go to the main website to get kind of the distilled premium version as it were. So that’s really, really useful. I’ll be subscribing to that as well on Twitter. I’m pretty sure that’s where I’ll probably find most of them. So once I’ve managed to get the attention of a journalist, I’ve managed to get some sort of media coverage. How can I use that to convert leads? Is that in the content, or is there some way that I can start to generate some sort of interest towards me, my brand and my business through these sorts of like you did? You did say it was about leverage, but could you unpack that a little further?
Kerri: Yeah, I.
Lee: Think if you want to be really strategic about it and not just kind of get random coverage in all different places, I would definitely suggest, you know, literally just taking pen to paper, figuring out what media outlets your ideal clients reading, watching and listening to. And then also I call it your PR sweet spot. So think about those things, and then you think about the PR activities that you’re really good at or you want to try. So if you’re really good at writing or talking or being on camera or, you know, so if you loved talking but you’re not so great with the camera, then maybe radio and podcast might be something to try. And then also the time that you have to deliver. So if you are going to say, you know, oh, I’m going to write some articles, you actually have to make sure that you can deliver that. Yeah. So between those three things, you know, where your ideal client is at, what you’re good at and what you can actually deliver, that’s kind of your PR sweet spot. So if you’re thinking about all of those different things, you’ll very easily be able to put together like a media hit list of places that you want to, that you want to appear in.
Kerri: And this is.
Lee: Some sort of call to action or something that we can do to get people to, to connect with us. So if I’m, say, submitting an article into a magazine. So I’ve worked out that my sweet spot is writing really good content, and I’ve managed to get myself an article in the industry rag. Is there anything we can do to encourage people to connect in with us? Because, I mean, I’ve submitted guest blogs in the past before, and if I look at the statistics, I maybe get a few videos, a few links through etc. but not very many, so I’m not sure how to how to leverage that.
Kerri: I guess it.
Lee: Depends on the place that you’re submitting it to as well, because sometimes they’ll let you add in, you know, a few of your links and they’ll let you share, maybe an opt in or something that you’ve you’ve got. So sometimes they might let you do that and kind of promo it and share it for you. Other times it might just be down to you. So you kind of, you know, make sure you I mean, I literally just have a little checklist. So every time a client is featured somewhere or myself, I’ll literally go right and add it to my as seen in image, put it on my press, put the link on my press page so it’s there forever. You know, share on social media personal business page. Like literally just like an idiots guide to to remember all these things because otherwise I just forget everything and yeah, you know, taking photos and just sharing how excited you are, maybe send it out to mailing list, but and keep talking about it as well because, you know, things fall off. So.
Kerri: So would I be right in saying as well then that I may be making the mistake of expecting new traffic in from, say, one of these leads. And actually this is a credibility boost to my existing audience. So if I if I submit some content, it goes into a prestigious online blog, etc. the benefit to me would actually be to show my existing audience and people who are aware of me already that hey, guess what I was accepted on. For example, the You Know podcast with Chris Tucker and make a huge fuss about that because that’s actually a credibility boost for me. Yes, it may win me some new audience, but actually, more importantly, it’s the credibility with people who do know me as I actually put as featured on a few places now on the on our website, for example, on angled crown.com, but equally, you know, talking about it, sharing it with the audience and then people who are aware of me will go, oh, interesting. So he’s contributing to them. Maybe I should explore this guy further, but would that be a right assumption?
Lee: Do you know what? Yeah, you put that so beautifully then as well. And I think, oh, I didn’t.
Kerri: Think it was beautiful.
Lee: I thought.
Kerri: It was really good because most people think it is.
Lee: To get new.
Kerri: People.
Lee: And yes, you probably will. Certainly if you have an article on a big platform like entrepreneur or something like that, or we.
Kerri: Did from New Preneur, which was awesome as well, we got a whole whole new audience, which is cool. Yeah, yeah.
Lee: Sorry, Karen, but yeah.
Kerri: So if you are featured somewhere that has a really big audience, then yes, there’s going to be some new followers on your page or people going to be, you know, checking you out in whichever way. But absolutely, that is it with the credibility. It’s, you know, people who are already in your audience, already following you. They might know you a little, they might know you a lot, but they’re your cheerleaders. You know, if you say exactly like you said, you know, oh, I’m so excited. You know, so-and-so is having me on the show or I’ve been featured here. They’re just going to love that. And anyone who sat on the fence is going to be like, okay, right, I need to take notice of this person now. Like, I think I need to inquire or, you know, look into them. And yeah, all these things will help build that credibility, which obviously is trust. And, you know, we need people to trust us before they work with us.
Lee: Awesome. So have you got any advice for how we can pitch to journalists or to people who have a blog or a YouTube channel or a podcast that our industry listens to? Because I imagine, especially journalists, they’ll probably get a lot of people trying to submit articles which are clearly advertorials, etc.. So have you got any advice there on how to get noticed? I mean, I, as a podcast provider or host, receive tons and tons and tons of emails all the time with people asking to be on the show. And unfortunately, I just have to ignore a lot of it because it’s clearly somebody just wanting to advertise. So have you any any thoughts or advice on that?
Kerri: Absolutely. I think what you have to do when you’re pitching or and emailing these people is just remember that that yes, means more to you than it does them. Um, exactly like you’ve just said. You know, people are absolutely inundated. You know, some of these editors of newspapers are getting hundreds and hundreds of story ideas and pictures every single day, you know, so that’s, you know, nearly a thousand a week. You know, it’s just insane. So you have to stand out and you have to make sure that your idea is absolute is 100% relevant for them, but also their audience. And you’re not just copying and pasting the same thing to like 200 people, you have to kind of woo them a little bit, you know, woo, love that word, you know, because and you’ll know this from getting people, you know, you’ll just read a really, really rubbish email that will just say, you know, hey, I want to be on your show. And you as a podcast host would be like, why do you want to be on my show? Do you listen to the show? What’s your topic like? What do you want from me? Do you know what I mean? So you’ve actually got to give someone an idea, not just say, hey, I’m Kerri, I run this business that doesn’t tell the editor anything. It doesn’t say where in the magazine you want to be or what show you want to be on. So you’ve got to do a little bit of research and make sure you’re sending your pitch to the right person. Actually introduce the idea. So if it is an article in a magazine, give them the title. Say, you know, I’d love to write this article, blah blah blah for you and actually give them everything they need to make that decision rather than just, oh God, another email.
Lee: Some of the most effective pitches, as it were to me to to get on the podcast, have been people who have highlighted a couple of episodes that are really relevant that I’ve done with other people, and they’ve said, hey, I listened to episode blah and to episode blah, and I really feel that I could offer some extra help to unpack or whatever it is. And they might also give me 3 or 4 different subjects that we could possibly interview on. One person as well actually gave us some questions that we could use as well for the interview. And I instantly said, well, yeah, that’s fantastic, because that for me that’s quite attractive because it helps us deep dive on the particular subject that they were pitching. But equally, they’re giving me some questions. Yes, of course I know that they’re going to get exposure out of it. But also, I know that my audience are going to get massive value because it’s super relevant. And me as the host, I get an easy ride because I’ve even got the questions I can ask. Exactly. Yeah. So that was that was superb. So that was one of the most effective ones. And I’m guessing as well when you’re pitching it to agencies, if you can pitch with that engaging title that’s really relevant, that’s similar to either content they’ve written or is very on topic for the, you know, that particular journalist’s audience, then then that will help as well.
Kerri: Absolutely.
Lee: Fantastic. You’re a legend. I’m loving.
Kerri: This. Oh, thanks.
Lee: Now tell us a little bit about your upcoming podcast that you’re planning and why you’re doing it.
Kerri: Well, I’ve been thinking about it for about three years. It’s ridiculous. Honestly. It’s ridiculous.
Lee: Yes. Yeah.
Kerri: And I’m like, because I love I mean, I have a show on a, on another platform, but it’s, it’s not just mine. It’s kind of lots of people in it.
Lee: What the The Pizza Lover podcast.
Kerri: Yeah.
Lee: And um.
Kerri: I just sort of thought, I think because.
Lee: I’ve just been overthinking things as we, as we do. Yeah. About, you know, who would it be for what would obviously I’d want to talk about PR, but I think I was struggling as to, well, who’s going to listen? Like who is it for? What could I actually share? And then I’ve just noticed a massive pattern in the PR workshops that I do that most of them are actually digital and creative agencies or marketing teams in the corporate world. And I was like, oh, okay, these are all marketing people. These are already people that kind of get what I do. They just need to kind of upskill. I was like, well, why don’t if they’re the people I’m working with, why don’t you just create a podcast for them? Like, so that’s what I’m going to do. And so it’s going to be for people that really, you know, kind of already know marketing and understand it. So it’s not for, you know, complete newbies and just kind of talk to them really. And it’s going to be it’s um, called the PR show. It’s really original, isn’t it?
Kerri: I know the PR show with Kerri L white. Find out more information on Rising Tide dot agency for slash, the PR show.
Lee: You should do my intro.
Kerri: Should you should know.
Lee: Like in a world where marketing agencies are stressed out. One woman is on a mission armed with a Hawaiian pizza. Kerri L Watt The PR show. There you go.
Kerri: Amazing.
Lee: Cut that out. You’ve got it. Put a bit of inspiring music in there as well. Yeah. No, I think this is. This is going to take off. I love that you’re starting. You’re creating some content for your target audience. It’s something that we encourage people to do all the time. Everybody listening is my target audience. I want to help agency owners. We’ve got a very similar audience as well, which is so awesome. And I want to help them. And some people will never spend money with me. And that’s also absolutely fine, because you alluded right at the very beginning that you’ve always been on a mission to help the world in some way, and you weren’t sure what that was. And actually PR and running this this show as well will allow you to help many people and touch many lives, potentially without them ever giving you any money. But that’s fine, because the payment for you is actually you’ve helped change the world. You’ve helped a marketing company upskill. You’ve helped a marketing company do something really, really cool. And that’s been an absolute pleasure for me during this podcast. I mean, we’re on episode 200 and something now. I’m losing count. And and I know that there are so many people’s lives who’ve been changed. So you have actually gone full circle and found your calling in life and, and become the superhero that you’ve always wanted to be. So I’m really, really excited. Do you have a date for the actual show going live?
Kerri: I don’t, I don’t, but.
Lee: We’re gonna have to call it come on.
Kerri: Because.
Lee: Then you’ll go live or otherwise it’ll be three more years.
Kerri: I kn ow it will be. Well, we’re kind of running out of launch, actually.
Lee: You are. You’re running out of March. It says March 2019.
Kerri: Okay, I’ll get it done. Let’s do it the next week.
Lee: You can do it.
Lee: That’s a very good quote. From every Adam Sandler movie ever.
Lee: You can do it.
Lee: Just so you know, I, I put off WP and this was called the WP Innovator podcast originally, and then we changed the name to because it was a bit too WordPress centric and we didn’t really talk about WordPress that much, so we changed it to Agency Trailblazer. But I actually put off doing the podcast for three years so we could actually be on episode like 5 or 600 right now, you know, so. But no regrets because the last three years have been an absolute blast. So really, really do recommend you get it out. And obviously I’ll be sharing your podcast as well with our community because it’s very, very relevant. A lot of our audience have experience of marketing. You know, I’ve got experience with marketing, but I don’t know what I don’t know. And I do need to upskill, and I do need to constantly consume content like yours just to keep keep the edge, as it were. Keep that competitive edge. So remember, folks, that’s the PR show with Kerri L Watt. And you can find that on Risingtide.agency/the PR show or just go to Rising Tide.agency and click on the PR show at the top of the menu. And I’m pretty sure within the next few weeks, you will be able to hear the dulcet tones of Kerri L Watt With that cool intro that we made her.
Lee: Thank you.
Kerri: Awesome, right? Well that was that’s pretty much it Kerri, you you have enlightened us on PR, you’ve helped us to understand how to leverage PR, how to get exposure, how to work out the best places to get exposure, as well as things like how to pitch our content in a way that’s actually going to be attractive to people. So you’ve provided with tons of value. We thank you so much. And all that’s left for me to say is get off the show and have a lovely day.
Lee: Thank you.
Kerri: So much.
Lee: Cheerio.
Kerri: And that wraps up today’s show. Don’t forget we have our amazing Facebook group over on our agency trailblazer.com/group. We also have our premium community where you can be on a weekly call with yours truly. Find out more information on agency trailblazer.com. Don’t forget the event if you can come. Be great to see you there. Otherwise we will see you in the next episode.
