How to develop a personal brand

S24-E1 - Featuring Nicole Osborne

December 3, 2018

How to develop a personal brand

Nicole has grown her Social Media agency by developing her personal brand. We explore with her how she launched and hid behind her brand, and how putting herself out there changed her business.

Key takeaways

  • Your tone of voice is your personality on paper, if you wouldn’t say it to your mum then don’t say it to your client.
  • She shares how important it is to own what makes you different and how she has done this for her own personal brand.
  • You never really learn social media as it evolves all the time it is more about applying your marketing principles to it
  • Talks about developing your personal brand and owning who you are. (Regaining your confidence).
  • Use the same head-shot across all platforms, this helps people know who you are no matter what platform they are on.
  • The more you are yourself, the more likely you are to attract the sort of leads you want and the clients that you want to have.
  • Don’t be afraid to invest in yourself.
  • Treat your own brand like a clients project and you will definitely be sure to do it.

Key thing to focus on:

  • adding value
  • leading by example
  • showing them what they could be getting
  • networking
  • focusing on creating those relationships

Social Media:

Website – click here
Facebook – click here
Twitter – click here


Way back machine – click here
Digital Mums Training Program – click here
Lee’s video – click here


  • I’m very proud to have been interviewed for your 💥185th episode of the Agency Trailblazer podcast 💥. We had lots of fun recording this one sharing our tips for developing a personal brand for social. Here are a few questions:
    🍭How do you find a distinct voice
    🍭How do you feel about design by committee
    🍭What is your why
    🍭Why did my original website feature a green laptop and no pictures
    🍭Why did Lee wear a suit in one of his videos?
    🍭How to decide what content to promote for your biz – I hope it’s all really helpful for your community!

    I really recommend this podcast. Lee is a brilliant host and all episodes are packed with insights and tips for growing your business. Let me know what you think 🙂 Madalyn​ and Chris​ your ears might be burning 🙂

  • I thoroughly enjoyed this podcast. It left me wishing there was more, especially in terms of the pre-work to understanding, discovering and formulating ideas for your own brand before you start taking action to turn that brand into an online presence.


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