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Lee: Before we start today’s show, let me share with you something super exciting that we are launching. That’s an event here in the UK all around helping you transform your agency. So if you look back over the last year, maybe two years, and feel frustrated that maybe you’ve not moved forward, then this is the event for you. Check it out over on agencytransformation.live. That’s agencytransformation.live. We have got speakers from all around the world here to help you plan your next 90 days, your next three months, your next year, whatever that needs to be to help you get the level of transformation that you need in your business. That’s agency transformation. Dot live. We’ll see you there. Welcome to the Agency Trailblazer Podcast. This is your host, Lee. And on today’s show we are talking with Trudie Avery. We unpack branding and consistency. It’s a really cool episode, full of value. So sit back, relax and enjoy the ride. Welcome to a conversation with me, Mr. Lee Jackson. And today we have on the show it’s the one and only Trudie Avery.
Trudie: Hi.
Lee: I do like how I rolled my eyes there.
Trudie: I did I did feel really important.
Lee: Everyone thinks you’re now. Maybe it’s a foreign name or something because of the way I pronounced it. Oh, that was better. I’ll have to do a few retakes. But Trudie, folks, is a friend of mine. She is rocking the local networking scene, teaching local businesses all about the importance of branding and doing amazing creative design for the businesses in the area. And she also looks after the local networking group that I sometimes turn up at when I’ve not got some sort of excuse like I slept in or I’ve got a headache, which is awesome. But that was that was my intro for you. But what would be super awesome is if you actually introduce yourself to the world of the agency Trailblazer Land, and tell people a little bit about yourself. So that’s who you are, what you do, what your favorite color is, maybe your favorite drink or food or something that you think not many people know about you.
Trudie: Okay, so my name is Trudie. My company is called Avery Creative, and I started this particular company just over two years ago when I left my previous company that I’d set up 11 years before that, which was a digital agency. And I’ve been a graphic and web designer now for 25 years, and I just love it.
Lee: So you started when you were five?
Trudie: Yeah.
Lee: Well, actually, when you say that. But, um, my dad used to work at a paper mill when I was a kid, and I always reckon that the beginning of my graphic design career started when he came home from the paper mill one day, and it was closing down, and he just had this massive trunk full of every conceivable color, weight and size of paper which lived under my bed. And over the next ten years, I just emptied it because I was forever drawing and cutting out and sticking down and making things and copying things. And that’s what I did for the next ten years. It just worked through this trunk of paper.
Lee: I always find it amazing how just one small thing, seemingly small thing in your childhood, does absolutely affect like the rest of your life, doesn’t it? I can literally picture you like cutting all those things up and creating amazing collages and everything. Yeah.
Trudie: Loved it, loved it.
Lee: So 11 years digital agency, two years of Avery creative. There you go. We’ll leave that in. So what were we doing before the digital agency then? Did you, like, come out of school and go straight into graphic design, or was there a bit of a meandering journey?
Trudie: When I was at school, I, I wanted to be an accountant. I know.
Lee: That sounds super exciting.
Trudie: Yeah. Well, I loved math, and it was all very logical. And that’s where my mind worked in when I was going to take my A-levels, I chose maths, French and economics, but I’d done this GCSE design and communication and it was my favourite subject. But I’d never even heard of graphic design. I didn’t know what it was, I didn’t know that it was a career. I didn’t know anything about it. But um, after I chose maths, French and economics, I went in the day before school started and I spoke to the head of sixth form and I was like, can I change economics for this other design and graphics course? And he checked the impact that it would have and crossovers and he said, yep, yep, you can do that. So I did and I loved it. And then at the end of that, I still didn’t know what I wanted to do, what I wanted to be, but I knew I wanted to pursue this kind of artistic side. And I applied to Lincoln Art College for just a one year general art and design course because I, I had no idea what I wanted to do, but I was definitely born under a lucky star because the day that I went to have my interview for the general Art and design course, I was talking to the who I thought was a course director, showed him my portfolio, telling him my interest, and he said, no, no, that’s not the course for you. This is not the course of you. I know the perfect course for you. And he took me down into the graphic design studios. He said, this is the course for you, he said, and I’m actually the director of the graphic design course. I’m only standing in today because the director of the general art and design course is ill, he said. But I think you’d be perfect for this course, and I think this course would be perfect for you. I’d like to offer you a place.
Lee: Wow. That’s cool. So there he was, poaching the other guy’s potential students.
Trudie: Yeah.
Trudie: He was my rudder. He just steered the course of my life, and it was perfect. And I loved it. And I’ve always loved it. So I did two years at Lincoln, and then I did a two years at York. And then when I came out of college, I worked in a local design agency back home in Peterborough. Yeah. And worked there for 3 or 4 years. And then I moved to London and worked in Chiswick in west London for a small agency for four years.
Lee: So it’s basically creativity. It’s been designing since you left school, since those pieces of paper from under your bed, in that, in that chest, all the way through to now. It’s always been creative design got you. Love it. And thank God for people like that guy who steered you to the right course, in the right direction. Could you imagine wasting two years, potentially, of a fine art or something and being bored out of high school?
Trudie: Exactly. Not being for me.
Lee: And yeah. Exactly.
Trudie: Looking pointedly at the graphic design course.
Trudie: Oh, I should be over there.
Lee: Exactly. It’s funny. I do think it’s funny how that happens. I went into drama and I, and I actually studied a, I was doing a whole year of drama. I was then going to, like, work my way through to the end and everything. I was going to be a famous actor, but I started building websites whilst I was on the drama course because I had like computers at home that I was geeking out about and I was making little websites about my computers and in the end, like halfway through drama, I was like, what am I doing? I need to get into computers. But I think we all do that, don’t we? As young ones where we don’t really know. My brother’s 22. He still hasn’t a clue. He’ll do something eventually. It’ll be famous. Hopefully. Hopefully he doesn’t listen to this podcast.
Lee: What are you going on about me for?
Trudie: Whenever I come across a youngster who choosing their A-levels, choosing their GCSE, choosing anything, I always tell them the story of how, you know, I had to follow my heart and it was absolutely the best thing that I ever did. Follow your passion.
Lee: I 100% agree with you. If you end up doing something you’re not happy with, it’s just for the sake of doing a job, isn’t it? You know, you’re just doing it to bring money in and it won’t make you happy. Whereas I know you’re doing something you love because you have a massive passion for it.
Trudie: And I’m always happy
Lee: You are, You are always happy. Well, I was going to go into that because I would love to talk to you about branding. I think branding is something that’s really, really hard to convey to people, especially local businesses. A lot of the people listening in here, their target audience, are local businesses trying to sell websites, trying to sell custom design, etc. and it’s really difficult to teach local businesses a the importance of good design, being good marketing, etc. but equally what branding even is because people may think that branding is just a lovely logo. Now you have this aura around you of energy, of positivity, and that also exudes from your website, including right down to the things like that’s my pinky promise if you say right and I’ve, I’ve heard you and seen you say that in meetings as well, you know, so you, you are, you know, very consistent in your language, in your color schemes and your branding and in the way you are as well on this telephone call, at the networking meetings, in emails, etc., which is freaking awesome. You’re modeling what you’re also teaching, but how have you found trying to teach local businesses branding and the importance of good design? And what advice would you give to people as well who may be listening and thinking? I’m really struggling to to get local businesses to come on board with me. Their brand is awful and they really need some help, but I don’t know how to encourage them through the door, as it were.
Trudie: I think my superpower about what I do is empathy. I always say it’s the way that I get people, and to do that, I listen a lot and listen, listen, listen. And I ask them questions and just get them to talk and talk and talk and tell me everything so that I can translate who they are, what they believe, and create a perception that is them, because that is branding. Branding is just about experience and perception. It’s about the feeling, the emotion, and it’s working out people’s personalities and their values and their mission, and translating that into the message that attracts them to the kind of clients that they want to work with. And, you know, it’s about asking the right questions, really
Lee: Well, I was just thinking. I mean, we won’t name names, but I can imagine there’s a few local businesses that aren’t really very exciting. How are you? What sort of question should we be asking to help them? Help us? Help them? If you understand that question.
Trudie: Okay, well, I always think about branding as being like marrying the company with the customers. Said the relationship, if you if you like, is like a horse and cart.
Lee: Right.
Trudie: And if you have a racehorse, this beautiful, sleek black racehorse, they’re they work hard, they train hard. They want to win. Everything for them is about speed, about effectiveness, about getting across a line first and their cart is going to be aerodynamic. It’s made of titanium. It corners like it’s on rails. It’s responsive. It cares about winning too. And then on the flip side, there could be a company that’s like a strong, powerful shire horse who is sure and steady in his footsteps. He cares about the load. He’s been down this road many times. He’s wise. He knows where the pitfalls are. And his cart is made of wood. It’s strong. It was built to last and. And the cart really cares about their load. I mean, he’s been down this road so many times before to his maybe done the speed thing and come undone with that. Now he values the steadiness, the sure footedness, the knowledge, the wisdom of the Shire horse. So for any particular company, there’s no such thing as boring. There’s only their values and what represents them and who their perfect target market is. So a lot of people say, when I ask them, who’s your target market? Oh, anyone. Anyone could be my target market. Anyone could benefit from my services. But that’s not really that. If you speak to everyone, you speak to no one. So it’s really trying to ask the right questions to narrow down exactly who’s the right person for them to attract. And that’s the way you marry the brand with the target market.
Lee: The way you’ve described that, it’s perfect. It sounds like the dating game almost. It’s like Tinder, isn’t it, for companies, suppliers and clients.
Trudie: But it is.
Lee: And finding we should remember there’s an app we should make an app. That sounds amazing. New business idea. Patent pending. No, that that does sound absolutely brilliant and is one of my favorite comments that I’ve heard you in quite a few people make. If you, you know, if you talk to everyone, then essentially you’re talking to nobody because it’s really hard to create a message that resonates with everybody. I remember when I first launched Angled Crown and I was focused on design agencies, but I thought I needed to make my messaging cover lots of different type of agencies, which really, really diluted what I was trying to say. So, you know, my copy, everything about me, even though I was still niching, I was still being very vague because I was trying to cover all bases, and it made it really difficult to talk to the people I was trying to attract. And then when I just went and just said, right, I’m only ever going to say design agencies and and all that sort of stuff and describe those design agencies so that people knew who I was looking for, etc. then that just made that conversation so much more easy. And as well, with regards to the cart horse, there’s the reliability side. You know, that’s what we’ve always tried to push ourselves out. There is reliability but also fun. And you know, our character exuding, which was launched on your website and we’re about to get some nice pictures done so that we can look more fun because right now we’ve used stock images.
Trudie: Yeah, but that’s Exactly it. And that is exactly branding. It’s about understanding who you are and understanding who your ideal customer is, so that you can talk to them and talk authentically so that you can let them know that you understand them, you understand their problems, and that they can see that you have a solution specifically for them. That’s exactly it. And and great branding is exactly that and consistency. So you’ve got your brand designed. Use it. Use like you said about me and how I come across not just on my website, but in social media, on leaflets and pull up banners. You’ll always, always know it’s me, because I always use my brand color palette and my brand fonts.
Lee: Except you don’t wear them. I did notice that.
Trudie: Damn it. Well, they.
Lee: Do have some really cool clothes, which is also kind of part of your more personal brand. So you always have some cool clothes on and everyone knows my personal brand with regards to my hoodies and my caps. So it’s and the beard very well sculpted as well. I mean it’s a lovely. So what I’m interested, if I may, as some advice because I do know quite a lot of agencies themselves struggle with this idea, this kind of Tinder dating idea of trying to find the right clients for them. They they know how to build great websites, they know how to design awesome looking websites or, you know, or stationery or whatever it needs to be. But they do struggle with this idea of finding a very particular type of audience to talk to. There is the fear in built in most of us isn’t that if we just focus on one very small pool of people that we’re going to miss out on other opportunities, etc.?
Trudie: Absolutely.
Trudie: Everybody hates it.
Lee: Don’t know. It’s scary.
Trudie: Excluding that Everybody.
Lee: If I say design agency, the marketing agency won’t work with me. That’s the exact thing that went through my head. But obviously by not saying design agency, I actually lost out anyway. So what advice would you give for agencies who are listening in now to help them start to unpack who their ideal date, let’s call them, would be.
Trudie: To create the emotion and the relationship. I think the most important thing to do, the most important place to start, is to think about the customers that you like working with. Choose the ones that you love because that’s it. This is every day. This is what you do. This is who you work with all the time. So be passionate about your clients. Choose the ones who you love and just niche it as much as you can. For me, you will have heard me say this 100 times in the networking. I love the blank canvas. Give me a new start up every day of the week, because I love it when people come to me with with nothing, no idea, nothing and just. I love to create and build for them and and that’s my target market. But yeah, just think about what you’re passionate about, who you’re passionate about and nail it down.
Lee: This is what I do. This is me as the great song that came out a few months, a couple of years ago.
Lee: Great movie.
Trudie: Great start me off.
Lee: I know I just watched Mary Poppins the other day and we’ve been singing that non-stop. You’re absolutely right. Who do you love working with? I mean, I remember choosing a niche years ago in it, thinking that that’s where the money was. So I was just chasing the money. And I really hated working with big IT companies. I love computers, don’t get me wrong, but these big companies, they were very large. They had lots of processes and procedures and security protocols that had to be followed. They had quite a lot of people in those businesses that were quite highly stressed. Therefore, that would reflect on how they treat me. And it would not be a nice experience and I really did not enjoy that. And then over time, you know, as I launched my own big agency and fell in love with fun loving agencies of about 4 to 10 people, then I was like, this is my sweet spot. These are the people I love working with that
Lee: I Can really Help and I can talk their language. So folks, you’re listening in, think about who are those people that you would go above and beyond for in your business because you think they’re absolutely wonderful, great clients to work for. You love what they’re doing as well, which is phenomenal because that’s always great for a mission, isn’t it? I love what Trudie does. She she said this every single meeting I’ve ever heard, you know, she’s looking for a blank canvas. She’s looking for startups because they’re the people that she can really help change and elevate and give them something from scratch, which is which is really excites Trudie. And everyone can tell. So every time there is a new business that’s launched locally, the first person I’m going to think of is Trudie every single time, because she wants the blank canvas. So think through, you know, who is it of your clients that you love what they’re doing, or that you can create something awesome for them and then niche down like crazy for those guys? now try to. You’ve been doing a lot of teaching. Have you always done that throughout your agency life because you’re doing a lot of teaching. For example, you did a great presentation the other day.
Trudie: I know at.
Lee: Networking, but you also do videos on LinkedIn, etc., providing education. When did all of that start?
Trudie: And so last year, one summer’s evening, I sat down outside after the kids had gone to bed with a glass of wine and.
Lee: Essentially.
Trudie: Put some nice music on and just go sitting really, and thinking about what is my mission, what’s my absolute purpose? And I am so passionate about branding. And the trouble is, with my my chosen niche, the new startup market is that they don’t always have very much money to spend. You know, if they can do it themselves, they like to do it themselves. And I was trying to think, so how do I help people to do it themselves and give them the opportunity of 25 years that I have of experience and knowledge of doing what I do. And my kind of epiphany was that. So I showed them how to do it. I teach them how to do it. I give them the tools to to do things themselves. And so for me, this whole going online and helping people is about just giving them the opportunity to do it themselves. Really. And, you know, that might sound a little bit like it. How does it help me? Because I want to do other people’s design for them. But it you know, what goes around comes around really if if I’m helping all these people, then like you just said, one day somebody will come along and they’re going to say, oh, did anybody know any great branding designers? And everyone’s going to go, yeah, actually I do.
Lee: Exactly. I mean, by teaching, you’re raising your own profile. And a lot of the times as well, people will look at the the lessons you’re giving them and it will actually educate them as to the importance of why it’s important to do a brand right and actually will help them decide, I need to invest in my brand. I should not be doing my brand myself, which means they’ll come to you anyway. Or potentially you’ll give them a good enough start to the point that when they’re ready, they’ll be coming to you because you are front of center. You’re the person that they know, like, and trust that gave them that free, amazing value that really helped them when they were first getting started. So there is a lot of fear, isn’t there? Yeah, around education. But I love the fact that your education is coming from that place of I just want to help people. That is beautiful in its own right. But equally, by doing that, it’s the one on one of content marketing you are. Not only is it one to many, you’re able to help many more people than you ever could on lots of 1 to 1 experiences. But equally, like you said, things will come round. Some of those people who you’ve helped will become clients in the end. And I know people listening to this show have become clients of of mine, you know, listening to the free content that I’ve given out over 3 or 4 years. And then eventually those people have become clients in some way, either in the membership or as a paid client for a web build or whatever it is, just by giving that free value. And I really, really do encourage you. You are very easy to listen to. You are a great teacher. The work you did with that presentation you did and then connect a few months ago was phenomenal. Absolutely loved it. So absolutely, I really encourage you to keep it going. And I do love your consistency with regards to your branding, but also you you are the same now as you. Actually, you are a bit more animated at the end and connect, but I think that might be due to coffee. I’m not 100% sure because.
Trudie: They know.
Lee: They’re pretty early, you know, pretty.
Trudie: Energetic.
Lee: Do you have a green tea? I can’t remember. Are you one of Those green tea drinkers?
Trudie: Oh, no, I don’t drink tea or coffee.
Lee: Don’t you? Do you? How do you have so much energy anymore?
Trudie: Pepsi Max.
Lee: There is caffeine in Pepsi Max. Just. Just so you know. At least we know how. That’s fantastic. So with regards to networking, there’s been a bit of a theme for the last couple of weeks where people who’ve been on have also been heavily involved in doing local networking to generate leads for their business. Can you just share how networking has changed your business, because you’ve been a part of it and connect, which is the same group as me now for a year and a half. Two years.
Trudie: Yeah, yeah. Well, the best form of marketing is word of mouth.
Lee: Yeah. I mean,
Trudie: we All know that it’s. It just is. So by joining a networking community, if you go in there just interested in people and looking to help connect other people to other people, that’s the best attitude you can have. Because by being helpful, being useful people, you know appreciate you and are keen to reciprocate. So it’s it’s about just building this whole network of friendships and support. There’s masses of support out there for networking groups. I love my own connect group. You know, we’re all like, I look forward to seeing everybody every fortnight and catching up. And yeah, it’s just the the whole support thing and going in with the attitude of, okay, it’s not about me, it’s about how I can help everybody else. And then just flows. energy flows around and you know, it comes back eventually in whatever form.
Lee: You actually got so involved that you lead now the Wellingborough branch. Is that still the case?
Trudie: Yeah.
Trudie: Were they so come from my summer’s evening out on the.
Lee: On the terrace.
Trudie: On the terrace.
Lee: With your vino.
Trudie: Yeah, exactly. And I just thought.
Trudie: Well, you Know, I need to get into public speaking and it’s not something I’ve ever done. It was nothing that I’d ever. You know, I, I’ve always been quite confident. It’s not that I’m that shy, retiring type, but I’ve never stood at the front of anything and, and spoke to a group of people, which is, you know, I’m a designer, I sit at a desk and I draw pretty pictures, but I love it, I love it, it’s just such great fun. And I’ve also joined a Toastmasters I don’t think I ever heard of.
Lee: Yeah I have. Tell us a bit about that, especially for those who are listening and who aren’t as confident because that helps, isn’t it?
Trudie: Yeah. It’s fantastic. Every fortnight I go along and it’s people who wow, there’s such a mixture of abilities in my Toastmasters group, from people who do public speaking for a living and just want to keep learning and keep getting better to. This one lady came along as she came because she finds it really hard even to talk to people just in a in a line at work. She just doesn’t like talking, so it helps lots of people get confident in the public speaking, because when you stand up and you go to the front and you address the room and you do it again and again and again and you know, it’s it’s always practice that makes you get better at anything. So by going there every fortnight standing up and they give you really useful feedback, it’s always helpful and helps you develop and get better.
Lee: Absolutely. There’s a couple of of lessons, key lessons I’m drawing from from you today, which is invest in others obviously, but also invest in yourself. And your networking is very much a part of you investing in yourself. You’re helping other people, but you are investing in yourself by leading because you’re helping build up those relevant skills and also being a part of Toastmasters and again, building up those skills, investing in yourself, but also building up those relationships as well, which I think are absolutely invaluable. Ever since I started networking, I was getting in, you know, we’ll get in at least 1 or 2 leads a month from somebody I know within either an in connect or one of the banks or whatever it is, because we’ve all known each of them. We’ve just built up those relationships. But also I’ve always tried to like, you know, be helpful. And people always remember that when you’re being helpful. I think for me, though, it took quite a long time to generate leads from networking. Did you find That?
Trudie: Oh, definitely. Yeah, I hadn’t really not a lot for the first year. It is always a game of chance because sometimes you can walk into a room. When I was working in London and I decided I was only a designer, but I said, oh, I want to go out and help start building a business. So I went to a networking meeting and I met a guy in the room at that point who ended up being that company’s best client.
Lee: Nice.
Trudie: Yeah.
Lee: And it does.
Lee: Happen. Yeah.
Trudie: And that was just on that very first meeting. Yeah. I’d said something he liked. We got talking and yeah, that relationship developed and grew so it can happen. But yeah, you’re right. Generally I don’t think it does. People need to meet you a few times. I mean, especially as a designer. Go on. Blimey. How many designers and web designers are in the room when you go networking?
Lee: Oh, there’s at least three. Hugely.
Trudie: Yeah.
Trudie: It used to be all accountants and, uh, and solicitors, but these days it’s all designers and website chaps.
Lee: Now, I do have a question on that, because sometimes when you are in a room it can feel a bit awkward, can’t it, when there’s 2 or 3 designers in the room. Not for you. You’re very chill. You know exactly who you’re going after, so that’s fine. But sometimes when a different one comes in, there might be giving you evals because they think you’re on their turf. It’s just the way it goes. It’s when there’s all these accountants in the room as well. I totally get it. But how do you encourage clients, especially the startups, to invest in their brand with you without maybe asking to see some, like some examples of what you could do for them? So that’s one of the worst things that I think a lot of designers struggle with is trying not to have to pitch. Yeah. I want to be able to get you to give me some money, to use my skills to benefit your business, without me having to do anything for free. Have you struggled with that at all during the last couple of years of Over creative? Or have you managed to create a formula for getting people to just onboard and invest in you?
Trudie: I never try too hard. I think that’s good. You know.
Lee: You also like me though, so that’s good. No, but.
Trudie: It comes back to the the whole branding thing. And yeah, you attract the people who are most like you or, you know, there’s a relationship between you. So if I’m in a room with another guy and I’m bubbly, creative, kind of crazy, and the other guy is quiet, subdued, more serious, you know, somebody is going to be either drawn to me or they’re going to be drawn to him. And, you know, if the quality of our work was pretty similar, They’re just going to go with the person that they feel is right for them.
Lee: Yeah, you have Absolutely hit the nail on the head there.
Trudie: So love.
Lee: Love It. You definitely attract the people. So if you’re trying to be someone you’re not, you’re going to attract people that you maybe don’t even like or get on with.
Trudie: Yeah, exactly. Don’t go there.
Lee: I feel like as she shared that video game, we raised this video up every now and again. I share this video of me about five years ago, doing a video in a suit and tie, trying to tell people about my business and trying to attract agencies to to work with me. And I was really uncomfortable in this suit and tie, and I was trying to talk professionally and it was just awful, awful, great copy. I wrote a great script for it, I’m not gonna lie. Very good script, but but the the video was just so terrible. I must remember to post a link in the show notes for people to just go and have a laugh. But, you know, I was also therefore attracting people that I didn’t really like working with. And you and you’re absolutely right. Don’t worry about competition. Be you, be your brand and you will attract the people that want to work with your style of brand food.
Lee: You’re a Legend. I love it.
Trudie: I know, God. I’m coming out with all the best lines today.
Lee: I know it’s fantastic, isn’t it? But then we did that, and we do that when we have conversations anyway. I mean, you get all geeky about branding and then good stuff, good, good one liners come out. Tweetables.
Trudie: Oh yeah.
Lee: Yeah we got I can already know it down. If you tweeted today. If you talk to everyone then you’re talking to no one. That’s a good One.
Trudie: I say that all the time.
Lee: I know, I Know you do. I’ve heard you say it before.
Trudie: Yeah, but it’s true. It’s absolutely true.
Lee: Consistency is key. There’s another one. We’ll throw that one in a.
Trudie: Quite a few will say God.
Trudie: Yeah. Consistency consistency consistency. That’s what I hammer on about. I mean check out my social feed. You’ll see it all the time I know system that’s consistent that. But yeah.
Lee: And you’ve got your Futura font everywhere.
Lee: Oh you got it twice.
Trudie: Yeah.
Lee: Yeah I do love that font.
Trudie: It’s a Classic.
Lee: It’s a gorgeous font. Although we have just moved over to Poppins for most of our online stuff, which is from Google. So that means you must have Typekit for your website, I presume. Oh yeah, to be able to use Futura Pete, because I did geek out and inspect and inspect your website to just have a look at what font. Do you do that and look at other people’s websites. Go, oh, I wonder what fun that is.
Trudie: Yeah, all the time.
Lee: There’s a plugin called what The font, I think, or something. You can put it on Google Chrome, and then you can just click on it and it’ll tell you what fonts are used on the page.
Trudie: So you don’t have to go inspect element.
Lee: Exactly, exactly. So it’s really cool.
Trudie: What the font.
Lee: And then I think it’s called what the font is something like that.
Trudie: That sounds good.
Lee: Yeah. Pretty cool. Well, Trudi, thank you so much for your time. It’s been brilliant a learning about how you got into creativity from an event that happened many, many years ago. I never knew that about you. So that was wicked. Yeah. And also your journey through college and thinking you wanted to do one thing and then realising actually you wanted to follow your dream. And thankfully people were there along the way to point you in the right direction that your guardian angels, which is fantastic. You’ve taught us tons about the importance of local networking, the importance of investing in others, helping others because of the passion that’s inside of you. And you’ve also taught us about also investing in yourself. And you’ve also taught us about things like making sure that your brand is absolutely representative of you, that you’re consistent in your brand and that you’ll attract those people that want to work with you, those people that you like working with, like the Big Ten dating game that we talked about early on and that good strong horses, etc..
Trudie: And I say all of that, you did.
Lee: You’ve taught us loads of fantastic stuff. So I really, really appreciate your time, folks. You can connect with Trudie over on Avery Creative. Co.Uk and check out her future A font usage, which is a V in fact just it’s the letter A and then very and then creative. But just go and check out the show notes. How else could people connect with you, Trudie? And then we will say goodbye.
Trudie: Connect with me on LinkedIn. I put and I’m on Facebook, there’s an Avery Creative Limited Facebook page two.
Lee: Awesome. Well, pop your socials then in there as well. Well, thank you very much. I’ll be back in networking in a couple of weeks time, so I’ll probably pop by and say hello. And thank you very much for your time.
Trudie: Oh, thanks. Lovely to talk to you Lee
Lee: As always. Take care.
Lee: Cheerio.
Trudie: Bye.
Lee: And that wraps up today’s show. Now, if networking piqued your interest, Don’t forget, in the previous episode, we spoke with Paul Lander about his experiences of networking and perhaps some of the mistakes that we tend to make in the early days of networking. So some really great advice I would recommend you go ahead and check that out. Also, don’t forget we have our live event coming up in, I don’t know, two and a half months time. Probably when this goes live. It would be great to see you there. That’s the 25th and the 26th of April. Check that out on Agency Transformation Dot live. And finally check us out in the Facebook group that’s agency trailblazer.com/group. Folks. If we don’t see you at the event, if we don’t see you in the group, we’ll see you in The next episode.
