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Verbatim text
Lee:: Welcome to the Agency Trailblazer Podcast. This is your host, Lee. And on today’s show, we are talking with Matt Davies all about managing marketing funnels in your agency. So sit back, relax and enjoy the ride. Welcome to a conversation today with me, myself and I obviously. But also we have Mr. Matt Davies. How are you doing?
Matt Davies:: Hello, mate. I’m really good, actually. If just just in case anyone hears this in the background, there was a dustbin lorry going past. Right now they’ve turned up for once, so that’s brilliant.
Lee:: Now, poor old Larissa has had to call the council twice now. Twice for missing your bin. Yeah, she gave gave me an evil not at me, but at the council. Because she has to keep calling them to catch up with them. That’s terrible. This, folks, is a British problem, but we’re not going to talk about that today. I think I should.
Matt Davies:: Just open up. I mean, the only other thing I was going to add was we had a fire at the local re recycling plant. So that’s exciting. Our news gets
Lee:: oh what? So that actually means instead of recycling, you actually pumped a whole load of carbon into the atmosphere.
Matt Davies:: Yeah, right. Yeah. We’re the problem.
Lee:: Fantastic. You’re the problem. You it folks. If you don’t know who Matt is, he’s a really, really good mate of mine. And I mean that because we send messages. He’s very supportive. I’ve been for a few things, and he sent me some wonderful messages to keep me going, so I appreciate his friendship. He’s also a member of the premium agency Trailblazer Community. He’s a guy I go for, for help and advice, and sometimes he asked me questions as well sometimes, which is nice. I don’t know whether he follows my advice, but that’s fine. But instead of me doing an introduction about you, how about Matt? You share, number one who you are, what you do a bit about your agency, your favorite color, your favorite drink, and something you think people don’t know about you.
Matt Davies:: Okay, well, my name is Matt Davies. I’m in the UK, specifically in Chichester. If anyone is weird and goes on Google maps whenever someone’s talking and tries to work out the location like I do, I’m already doing it. Street view is literally my favourite thing in the world. I love going on Street View like I was on Kyle Anderson’s, uh, town of Granbury in Texas the other day and driving around and just telling him how weird it looked. So I like the church.
Lee:: I’m just looking at the church right now.
Matt Davies:: Oh it’s amazing.
Lee:: It’s a Pretty epic.
Matt Davies:: Yeah. So in terms of me, I’m 35. I’ve been in the web industry since I sold my first website in the year 2000. That was part time. Um, obviously I was quite young, but I did a part time. The first website I built would have been on GeoCities in around 97 or 98. I remember upsetting someone by putting my website into a neighborhood that wasn’t the right topic. One of those, you know, those people who got really strange.
Lee:: Oh, I remember that. Yeah, yeah, yeah.
Matt Davies:: Because you used to have like a tech area or like one for goodness knows what else was on there. But yeah, we used to that was a sort of first thing I did. And then I started doing small websites for friends and family, and that was using Dreamweaver the first time. And then I picked up a WordPress literally just after it forked away from B2 in summer 2003. So I’ve been using it pretty much for almost 16 years now.
Lee:: It’s insane.
Matt Davies:: Yeah, it started off as a as a, so I made a couple of blogs and did a few bits and pieces and realized it was great for business websites, and I’ve worked from there. I started my agency in 2006, so that’s when I kind of started doing everything full time, because before it was part time around other jobs. I did freelance work in the evenings, much like a lot of people do now and then. I wanted to do my own thing, and now I’m here today, so I’ve managed to to live this long.
Lee:: That’s amazing on the web as well.
Matt Davies:: I think you asked me about my favorite color. It’s a cobalt blue.
Lee:: That’s a little bit specific.
Matt Davies:: It’s what I can give you. I can give you a hex codes, but.
Lee:: Yeah. Come on. Hex code now.
Matt Davies:: Oh, goodness. Now, now I’ve said, now I’ve said that I’ve really set myself up.
Lee:: That’s all right. You just Google it. What I’m carrying on. I’ve been doing Streetview all around Chichester the Entire time you’ve been talking about. I am listening, but I’ve just found a building site with two guys sat on a on a seats outside. I’ve never realized how much fun this would be. Anyway. Cobalt blue.
Matt Davies:: Jen. Okay, I’ll tell you what my favorite orange is FF6600. I’ll try that one.
Lee:: So in Google that. So get off Street View folks who’s listening. And now go to Color Palette or whatever it is. And go ahead and check that color color palette out. What about favourite tipple.
Matt Davies:: Favourite tipple? I tell you, I don’t drink much alcohol anymore.
Lee:: Well, tipple doesn’t have to be alcohol.
Matt Davies:: No, you know, I’m just prefacing it because anyone who’s outside the UK typically watches the programmes with our fellow compatriots on. Yeah, and sees them ten sheets to the wind, uh, wobbling around, you know, often shouting obscenities and carrying each other and stealing things. So yeah, just to clarify that that’s not who I am. I typically just enjoy a nice coffee. I did enjoy energy drinks, but I’ve stopped drinking carbonated drinks now. So I’m just on water and coffee. It’s inherently boring. I’m sorry for anyone who thinks he’s poor.
Lee:: That’s. No, that’s fine. I mean, they’ve really stopped us all from enjoying ourselves, I think because everything is now bad for you. Yeah. You know, and I too, used to like lots of energy drinks. And then I was they did this demonstration of what it’s doing to your insides. And I was like, oh, man, I can’t enjoy this now.
Matt Davies:: No, it’s the sugar as well. If you get the sugary ones, there’s like 75g of sugar and it’s insane.
Lee:: They were showing like these bags as well. So by the way, there’s a lovely church in the middle of Chichester. I’ve just found a little one right next to a shop as well. I’m enjoying this visit to Chichester, right next to the music shop. That’s a cute little church.
Matt Davies:: Um, yeah. If you the the cathedral in Chichester is actually a really nice place. If anyone ever comes this way, you’re more than welcome to pop in. Um, but the cathedral is is a lovely old building that’s in the centre next to the cross. I don’t know why I’m promoting Chichester.
Lee:: No, neither do I, to be honest. This is this podcast is definitely not about Chichester, but it was just just a nice little light relief on the podcast. You know, we can’t always be serious. Oh, wait, this podcast is never serious. All right, well, I do have some questions for you though. I was quite interested in how you got into websites, especially the the fact that you’re building a on GeoCities. And I mean, that’s back in the days when Yahoo wasn’t even actually a search engine. It was a directory listing mate. So you would submit your site to the directory listing, as it were, and people could go ahead and find, you know, they would find you, they wouldn’t spider websites or anything. You would just be submitting your website into an article and stuff. Sorry. Into into their database. It’s hilarious how it used to work, but you you now run your agency. What’s the journey from GeoCities in 98 to launching your agency? You know, was your agency before WordPress? After WordPress? What led you to want to go in full time and that sort of thing instead of getting a job, for example?
Matt Davies:: Well, yeah, I mean, I said, did you see these things? Always funny. Basically, I, I’ve always been a tech person, so I’ve loved video games. I loved finding the internet when it first came out. I’m so jealous of people who are teenagers now who have all of this extra internet to play with, which we didn’t have. You remember maybe downloading a song, shall we say, legally? We used to take maybe 15 to 20 minutes. Yeah. Yeah. Um, and that kind of thing.
Lee:: So it was, it sometimes wasn’t the song.
Matt Davies:: Exactly. Sometimes people used to say in other media, which was all perfectly legal, but, um, now, in terms of my web design journey, as I said, I’ve enjoyed dabbling around with various things. In sort of 1998, got Dreamweaver, which was released in the late 90s, played around sort of with various options in there. Um, learnt HTML and CSS, which I kind of enjoyed touching on in school, but it wasn’t really a school topic. Uh, in the 90s, it was more like, here’s how to build a database which does nothing, and then moved on from there. And I built my first website, and this was an HTML website for an aunt and uncle who ran a bed and breakfast, and that was in the year 2000. Thank goodness it doesn’t still exist, because, I mean, 19 years on it would look pretty shoddy. But I was super proud of that. And I remember they paid me £150 and I was like, brilliant. I’ve got paid some money for making a website and this, you know, that, that, that funded a lot of beers back then. So I ended up looking at saying, well, what else can I do? Um, and they referred me to a few people they knew. And over the next maybe 3 or 4 years, I probably built about another dozen websites or so. I don’t have an exact number, but it was it was really sort of doing things part time, just as I could. And as I went on the weekends. And obviously every time you finish a project, you’re not getting paid a lot of money, but it’s money that extra and you’re quite enjoying spending. And then I worked various jobs growing up as well. So in sort of 2000, I was anything from a, I worked in a phone shop, just, you know, as you do is just sort of earning money for beer. I did go to university in the year 2001, but I actually decided to leave after six months because I wasn’t learning anything on the course. I was studying business information systems management, which is basically business studies on it together, and I wasn’t enjoying that course. So I left and that my original plan was to go into business. and it obviously as the name sounds, but I always enjoyed web design and we got to 2005 and I worked as a web developer for another company, and after a year of working for them, I wanted to work out by myself. And the main reason, like most of us have, is that I’m not great at working for other people. I like having control of the direction things are going in, and most importantly, I want the ability to, I mean essentially to, to to work on my own terms. So if I want to sit up at four in the morning in jammies, eating biscuits, doing some work, that’s my choice. I can’t do that in office. True, you said, and basically from from 2006, I started the agency. We were using WordPress at the time then, so I’d gone from HTML. I first moved my first business WordPress website in 2005, and from 2006 onwards, we’ve used WordPress in its various forms right up to today, where we still use WordPress.
Lee:: That’s amazing. That’s that’s a pretty good part of history. I felt like we were I could actually feel the g G-Force in the time machine, as we literally went from, you know, 2006 to the present day.
Matt Davies:: So, so I there’s not there’s not mass, there’s not massive things to say, is it? Because, I mean, I’ve carried on making websites, obviously processes have improved along the way. But at the end of the day, a WordPress website in 2006, yes. It doesn’t compare to what we do today. Yeah. However, it’s still we’re still delivering the same result. We’re delivering someone not just a website, but obviously a tool that they can use for their for their business and their sales.
Lee:: That’s brilliant. Now you have evolved obviously much more. I don’t think you’re doing yourself justice because what you’ve also done is learn how to help people sell through their website. So it’s all well and good as just churning websites out for people which look pretty and go online and don’t necessarily do something. You have built up a talent for being able to people to get the most out of their investment, etc. and I will talk about it in a little bit. A new product that you’ve launched as well. But before we talk about that, can you just share a little bit of your background of of how you, I guess, how you discovered the that particular problem that people were building websites but not necessarily selling through it. And what your journey has been kind of exploring how to get people a better return on their websites.
Matt Davies:: Absolutely. So I first started working on the marketing side of websites, would have been just after we started our agency. So I’ve been doing I’ve been in marketing signings for 12 years, but specifically what I had noticed with those first, should we say tentative years of web design, you know, when you’re trying things out, but maybe you’re not fully confident in everything you’re doing because it’s all new to you. But I noticed that a lot of people were coming to me and saying, as you said, I want a pretty website, you know, I want this here and this here. Totally. The clients that we wouldn’t accept now. But a lot of people say, I have my website where where are my customers? Why am I not getting anyone calling me? And obviously back then you’d be okay. Well, you need to do some SEO work on your website. You need to make sure, you know, obviously make sure make sure it’s convert. You make sure you’ve got some great copy. Make sure it loads fast. Obviously you can use PPC and various other things to bring traffic. And again, you know, the whole traffic topic, we could literally sit here for an hour. Yeah, yeah. But the the idea being that they were having something that wasn’t converting and that’s because they were, they were trying to make a website that was a shop window rather than as something where people could come, come to their website with either either being aware of a problem that they had or maybe not aware of a problem, but ready to be educated and then to read copy that helps to convert them into wanting to either make contact or to make a purchase straight away. And so we we’ve been helping people with that sort of thing through sort of marketing funnels for the best part of about ten and a half years.
Lee:: No, that’s brilliant mate. I would love for you to define for us what is a marketing funnel, because I kid you not, I’ve listened to many different shows, episodes, I’ve read many different blog articles, and I get very, very long winded answers about what a marketing funnel is. And sometimes some very like, very disparate examples. Could you, in your own words, tell us what a marketing funnel would be absolutely well.
Matt Davies:: So try and keep it as short as possible.
Lee:: It’s for my simple mind. I know what it is. I’m actually asking for a friend and not messing. But yeah, yeah, I just like simple tweet. That’s why I love Twitter. Just simple short answers.
Matt Davies:: So once I crawl out from the bus, you throw me under, um, essentially the way I define it to clients. And obviously I’m going to speak as if I were speaking to you as, say, a builder or say, an accountant, because if I use the word marketing funnel, that means absolutely nothing.
Lee:: Exactly.
Matt Davies:: Yeah. It’s a lead generation system where we take people who are unaware of a problem, and we lead them through to being aware of the problem that they have, displaying the solution, and then obviously take encouraging them to take action. And the whole process goes through a series of steps from the person being not aware of the issue to being aware, learning about the solution that you offer, and then they make a contact with you. And that could be a telephone call that could be straight to a sales page, that could be literally visiting your location if you’ve got, say, an event.
Lee:: Now you have done that a really good justice. That is a perfect description of a funnel. And I think a lot of people confuse funnels with, oh, isn’t that Clickfunnels? Isn’t it the tool that I use whereas funnels a funnel? And Mike has said this in the past as well. Mike Killen said, for example, a funnel is simply a website designed correctly, as if you are taking somebody through those stages and there are lots of different tools involved in a funnel and lots of different steps involved. It could be you’re using Clickfunnels, but equally you might have been getting the person through a pay per click campaign, or you may have been getting them through Facebook retargeting to make them aware of your brand, make them aware of a particular message, and then to encourage them down that. So there’s all sorts of different areas. So that’s not the funnel necessarily. They’re all the different parts. The actual funnel in the designing of the funnel is being able to work out what all of those steps are. So if someone becomes aware of you, aware of the problem, and then you can help them through each one of those steps to hopefully a purchase.
Matt Davies:: Yeah, that’s that’s that’s exactly it.
Lee:: Which is awesome. Now you’ve launched something or a really exciting called Funnel Packs. Can you tell us a what led you to do this and be what is funnel packs?
Matt Davies:: Absolutely. Can I can I have a slightly sad story in it at the start though? And I’m not saying should I do.
Lee:: Some violin music?
Matt Davies:: Um, it’s genuinely devastating for me. So I apologize if it sounds like a cheer up, but I feel like it’s okay. I won’t do that then. No, no, it’s not a problem. I mean, is this going to be.
Lee:: Our second cry of the podcast? Because Dave Foy made me cry last week? Oh, yeah.
Matt Davies:: I mean, maybe we’ll make it one more and you can have a guest. No, I feel like I need to say it purely because this led me to the knowledge of where I am today. Okay. Um, so it kind of needs to be explained, but, um, I started my agency in 2006, in on Christmas Day of 2006, my grandmother, who had been very, very close to me growing up, my parents were both busy working and see what she lived close to us. And she, uh, she spent a lot of time sort of championing my, uh, my, my mind and abilities and all sorts of things like grandmothers do. Yeah. She came to us on Christmas Day and told us that she had motor neurone disease. Yeah. And obviously I didn’t know much about that at the time. My mum burst into tears and left the room and I kind of realized, okay, that’s pretty serious. Yeah. So I found out what that was. And essentially it’s a degenerative disease that has no cure. As we saw, Stephen Hawking lived with it for quite a long time. Basically. That was that was quite devastating. But my gran still tried to champion me and continue pushing me on. And she actually lived with, uh, with my family. I was with my parents at the time, back in 2006. Um, she she moved in with us in 2007, and she passed away in May 2008. And I really sadly, I had to watch one of the people who was like the most important in my life, uh, move from being freely able to, to move, talk to everything she did and then slowly lose every single ability she had until she was left on her bed, literally choking to death, which is what happens, which is really sad. Yeah. The reason I say that I never cared for that very well at all. So I didn’t realize as a, as a, as a sort of a human being that I was slowly spiraling into what we would say would be depression. So I spent between 2008 to 2013 slowly withdrawing from a lot of things that I did. I still ran my business, but I didn’t realize how much I was spiraling into depression and how much my mental health was getting affected. And it was only in 2013 when I got to the point, I got to the point of sort of feeling like I didn’t want to be here anymore. And, um, I got to find a feeling really, really bad. And I went to the doctors and thankfully, I met a very good therapist who helped me to understand everything and where everything came from. And I was able to get past that and go through, I think, cognitive behavioral therapy, which is awesome. It helps you to sort of reset your mind. But I went through all of that, and after that, I realized that it’s time to move forwards. And when you’re struggling with mental health, a lot of things you do you particularly you can get stuck in what’s called the feast and famine cycle. And this is kind of why I wanted to bring this up. The feast of famine cycle as as an agency owner or a web developer or a marketer or anyone who works in a digital processes month one we’re going and getting lots of new clients, so we might be getting loads of new web design clients or marketing clients. Basically, we’re sucking in all the new contracts. Um, month two, we’re delivering that work. And so what happens is we get into this feast or famine cycle because we’ve got the works, we’ve got paid in month one, we’re doing the work in month two, maybe we’re not getting paid all of it. In month two, we might get paid two months free. But the problem we’ve got is month three. We’ve spent our last month working on all our projects, but we haven’t done any marketing. So that month three we’re desperate to do more marketing and then to bring suck in more leads.
Lee:: Which also leads to some really bad decisions and bad projects, because we’re just accepting anything that comes in at that point.
Matt Davies:: 100%. I did, I tell you this, I did all of this up to 2013. Um, this is this is basically that process where I was in a really bad place. I was doing all of this repeatedly, just basically working with anyone that came along because you, you know, you want the money and it kind of ends up looking like a sales roller coaster. So you’ve got kind of this up, down, up, down. Um, Kyle, I was on a video chat with Kyle the other day, and he showed me a graph from his sales, uh, his account system, I think it’s in his is his admin buyer group now, and it’s literally up, down, up, down, up, down. And it’s an exact representation of the sales roller coaster that the feast famine cycle puts you on. And so basically, he he actually only lucky thing for him is, uh, he, he is a mad hustler. So he will work evenings and weekends and his graph doesn’t look as bad as some people’s. But the situation that puts you in, like you’ve just said, is a bit of desperation. You feel more desperate, you can feel panicked. You can feel stressed. That stress can can relay itself to your close family, your friends, and your employees. If you’ve got employees in your company as well, and it’s really not a good place to be. So where I’ve come to is, um, I know that everyone can, can, can generate more leads and they can do this in a really easy way. And that way is essentially creating marketing funnels. Now, a marketing funnel on its own is not an easy thing to set up. You’ve got to research. You know what? You’ve obviously got to create content. You’ve got to, you know, you’ve got to create a really good lead magnet and a great landing page. You want to have a thank you page. You’re going to need nurture emails so that you can nurture that lead through the sort of funnel cycle, as it were. And then you need a great offer at the end of it. And so what we did is we made funnel packs, and that’s literally been what I’ve been doing for the last two months, is setting everything up ready to go.
Lee:: That’s awesome. So describe a funnel pack.
Matt Davies:: So a funnel I say funnel pack. The the simple tagline for funnel packs are funnel packs are pre-built marketing funnels that can be set up and ready to go in under an hour. And a very simple reason for that is I know that every single agency owner like myself, like you, we the one thing that the most precious commodity we have is time. We never have enough time. And you know what time is the one thing that we don’t get back as well? Absolutely. So what I wanted to do was to give everyone something that they can set up on their website in under an hour. And you know that that’s a lunch break for some people. But basically, once you’ve got it set up on your website in an hour, it’s good to go. And as soon as you point traffic to that, you start pushing people through your funnel.
Lee:: It’s also an evening with Netflix, by the way.
Matt Davies:: Well, I.
Lee:: Mean, that’s a lot. A lot of us build websites for Netflix on let’s just say, oh.
Matt Davies:: Yeah, I have my my second monitor here for you for Netflix. Exactly. And. So the best thing we have with it is just so people understand, it’s not just, um, it’s not just you get the lead magnet and all the bits and pieces, you get everything that you can edit. So what I want you to do, if you, if you, if you were to buy a product, I want you to take it and put it on your website because inaction kills your business. Do not sit there and go, I’m going to do something and then turn Netflix on, like you just said, and don’t actually do the task you need to do. Don’t take.
Lee:: My advice.
Matt Davies:: But not take these advice, but actually do the thing as well. Because, you know, we all say we’re going to do something. And then time drifts by and we haven’t done the thing. We all know we need to mark our businesses. We know that we don’t. We don’t own unless we’re super, super lucky. We don’t own a business where we get a million referrals a month, and we can pick and choose who we work with. We need to actually have some way of leads coming into our business. Um, so as we know, we need to market, we need to do something about it. And so having the ability to set something up on your website in less than an hour, and once you’ve done that, to go back in and edit every single element that you’ve been given so that it’s suited towards your brand, your audience and everything you need. That’s what we try to do.
Lee:: Perfect. And I’m taking a look as well at some of the information that me and you have talked about, the fact that I’ve got absolutely everything in a pack that I can just rebrand. You’ve also got templates for Elementor and Beaver Builder. This means I literally can, in my lunch break, put something together where I’m adding value on my website. I mean, I don’t know what they might be, but if I if I know I can set up an email series, sorry. Well, I can do a landing page. I’ve already got the template in Elementor Beaver Builder. I’ve got a follow up thank you page. I can copy and paste the nurture emails and just rejig them slightly and put them into my drip campaign, etc.. Put that on the form and I’ve got maybe, you know, I can follow your instructions. I think you’re going to include video instructions on how to do all this. That is hours worth of work that I know a lot of people put off. Now, let’s be honest, I’ve had this podcast for four and a half years. I’ve only ever created one download in all of that time, which was the, uh, the top ten secret, my top ten secret plugins that we use for a successful agency. And I have consistently said I am going to produce more lead magnets for my business, and I still don’t. I can I can do these podcasts till the cows come home, which is fine, but I never, ever get around to actually creating those sorts of ongoing lead magnets that I know will be good for my business, will be good for my list, will will allow me to take people down funnels, maybe get more members into agency trailblazer, maybe sell more tickets. And a lot of the the a lot of what puts me off is all the different things I know I have to do, like the landing page. Thinking of the wording, thinking of the content, thinking of the three part four part email series, thinking of what download I might want to offer them, etc. all of that just becomes so overwhelming that I start and then I think, great, I’ve done ten minutes of work on this. I’ll come back to this next week. I’ll come back to the next one. I’ve been doing that for three years since my very original one. So when I read everything that you have in these funnel packs, I thought, Holy moly, I can actually start to just grab some stuff, repurpose, and then off I go. Is that would that be the right feeling that someone would be getting if they’re reading your your funnel pack sales page 1,000%?
Matt Davies:: Yeah. I mean you’ve you’ve exactly described the, the the stress of having to set one of these up because as you said, I mean, you’ve you’ve made 1 in 4, you say four and a half years.
Lee:: I’ve made 1 in 4 and a half years. And I’ve this podcast has been around for about four years now. This episode I think, will be like episode 213. Yeah. So in 213 episodes plus, I’ve also done 60 separate mini episodes which don’t count towards. So if essentially I’ve managed to put out over 300 pieces of content on a podcast, and yet I’ve only ever managed to create one basic funnel and, uh, you know, and it’s very basic. It doesn’t even have it. It’s just a PDF with a signup and everyone goes into MailChimp, and then I don’t even email those people because I don’t even know what to say to them half the time. Do you know what I mean? So yeah, that’s shocking for a guy who, like, is so visible on the internet. I’ve not done that for four and a half years.
Matt Davies:: But you’re you’re a perfect example then of but I’m it’s not a bad thing because the thing is it’s not it’s not your fault that you’ve got to this stage. The problem is that we have, like I said, a finite amount of time in exactly, um, whatever we’re doing in a day, whether it’s answering emails, doing client work, turning on Netflix, but, you know, all of the busy things that we do, social media, you’ll see me on social media mostly cracking jokes and being silly. That’s what I do. Especially the people who pop into your group, the spammers.
Lee:: Yeah, we love picking on the spammers.
Matt Davies:: We you have to say that that lack of time means that you know that you need to do something, but you, unless you’re going to sit and work in the evenings and work on the weekends and take away time from your family and and of course, yourself more stressed because working too long. Yet as people who are amazing at doing this, but they’re going to struggle later in life. I mean, it’s a simple fact if you overwork yourself, you’re going to reach a breaking point and you shouldn’t reach that breaking point, because mental health is one of the most precious, important things. You can have good mental health, I mean, obviously. Absolutely. So basically what you need to do is to sit down and work out how much time this takes. And so a funnel, you’ve got your research, like you said, you’ve got to, to to draft your lead magnet. You’d have to design your lead magnet. You’d have to lay everything out on your lead magnet and get that ready to go. Create your landing page. Create your thank you page, set up your email system, write some emails. I mean, all of this copy alone can take a day or two to write. Unless you’re the best copywriter in the world. You’ve got a lot all the time there, and I. I first talked to Mel about this. My girlfriend Mel, who works with me, I first talked to her about this at Christmas, and I said, I want to make something that helps people because I’ve spent the last six years or so trying to give back to people and helping them in everything we do. I mean, I help people for hours a week. No, no charge. It’s all sit there on Facebook or Zoom or whatever we do, and I happily help people. That’s not an invite. Please, please, please don’t have me on Facebook. No, absolutely you can. But I spend a lot of time helping people. And I was like, how can I help people and make it in a way that everyone benefits from it? I started saying, I want everybody in the world who runs an agency, who wants to market themselves, to have an opportunity at getting this product that’s phenomenal.
Lee:: What sort of packs are you going to be offering as well?
Matt Davies:: Okay, so we’ve got 17 planned at the very start.
Lee:: I say a random number 17.
Matt Davies:: That’s just how many topics I came up with. Okay. All right. 17.5 yeah I mean I’m sorry. So so the way we’ve got it at the moment is I actually put together all the sort of main services that I felt agencies offered. And so we’ve started out the first to do. We’ve launched our web design and website audits. The reason I launched both of these together is because they work really well hand in hand. You’ve got web design, obviously is selling new web design services or maybe a redesign. And from a website audit side of things, you’ve got a whole host of services you can offer from that, from from a redesign to marketing services to care plans. And that also in particular is a funnel that can be a straight sales funnel. You don’t need to have a you don’t have a consultation email at the end. And the reason for that, if we think about the way people traditionally have done website audits, some of the people listening to this call have probably done an audit for someone kind of as a cold email, massive waste of your time because you’re probably not going to get a response. Other people have had a form on their website where they’ll do a website audit for free, and that’s great. Someone emails, someone fills out the form, does a does the free audit. Again, you haven’t qualified that lead. You’ve got no idea if the quality of that leads you haven’t educated them. They could be anyone and they’re just asking for free stuff from you. So with the way that we’ve suggested you do a website audit, kind of giving away a bit of a secret, I don’t mind. I want people to understand this. That’s good. Um, is that you have your landing page. They sign up for a lead magnet PDF document in particular. This one has six different points to it and that covers six different services you can offer them. They don’t know that you do. Then you’ve got uh, this one is six nurture emails, one for each point. And then there’s a sales email. Now I have recommended you what we used to do with our website audit. And we used to sell a website audit after someone had gone through the lead magnet, gone for our nurturing emails. Each of those emails has a little call to action in it as well. So if they want to ask questions or take action, we’ve put tips and scattered them throughout it. So basically massively over delivering they get the sales email and they’ll come through you. You’ll need to make a sales page. Um, I’ll probably chuck a bonus one in there at some point, but you’ll need to make a sales page, a really simple page. But we used to sell an audit $499. You get a full audit and you get two hours of our time to make the changes. Now, if you sold two audits a month, you can make yourself, what, $12,000 a year plus anything extra on top of that. And that’s that’s not a difficult number to sell. But your time is so much more valuable than making an audit and cold emailing it or not, qualifying a lead when they come in, and just running an audit and crossing your fingers and hoping you get a response because you’ve got, you know, if you waste that time, that’s time you can’t spend on something else because you can’t get it back.
Lee:: Yeah, absolutely. Now this is good. And you’ve you’ve got all sorts of different. Sorry.
Matt Davies:: Yeah. So so I didn’t go through the rest of my I just wanted to explain I was going to help out because I found a list here.
Lee:: Uh, from the information you sent me, which includes work, work care, plan worker, WordPress, care plans, e-commerce, SEO, PPC courses, membership sites, branding, uh, identity, graphic design and illustration, copywriting, uh funnels, marketing, speed optimization, you name it. You’ve pretty much covered any service I can think of here in this list. And obviously, folks, if you’re interested in any of this, check out get.funnelpacks.seo for some more information. I’ll make sure there’s all the links in the show notes as well for you. Um, but, uh, I’m, I’m, I’m very excited about this because I know I’ll be able to use this. I know Oliver will be very excited because you’ve also included white label services on your upcoming list, and he’s definitely looking for more information on white labeling services because he’s launched his no label, no label, uh, service that he’s offering WordPress builds for agencies, etc.. So, uh, for marketing agencies, it’s very cool. That’s a very, very full list. Are you going to bring in some extra experts as well to help on some of this stuff? Because I’m assuming you don’t know everything. No offense. Or is it your girlfriend that knows everything?
Matt Davies:: Uh, my girlfriend is a graphic designer and illustrator. Okay, so she’ll she she can obviously give me a lot of information and content on graphic design, brand identity, etc. there may be a few where we get some additional input from, from, from, uh, from other external resources in the future. Would definitely want to try and add some bonuses in. I mean, at the first point, it’s really a case of I want to get pre-built funnels into everyone’s hands as quickly as I can for them so that they can actually start getting you set up on their business. And just to add something, there are two websites to this. The main one is www.funnelpacks.co. The only reason there’s two is our membership system works best on a subdomain, and so the sales pages and membership system is on the subdomain gets funnelpack.co. Yeah.
Lee:: We’ll put both of those in in the show notes as well guys so that you can go ahead and check those out I guess I’ve got another question. I mean, I’m interviewing you as an interested buyer. You told me about this a little while ago. I checked out the links that you’d already done then, and I was already intrigued and interested. Yeah. So but these you may have alluded to these, these are easy enough for me to, to rebrand as well. You’re going to provide editable files for me and that sort of thing if I want to rebrand anything.
Matt Davies:: Absolutely. Well, the lead magnets are made in InDesign. So if you have InDesign, you can use it now if you don’t. I’ve also gone through the trouble of making them in Google Slides, which is an interesting thing to use.
Lee:: Very interesting.
Matt Davies:: Thing. But actually it’s free and everyone has access to it.
Lee:: And that’s what this PDF as well, if you need to do that. Yes.
Matt Davies:: Well I went through about 15 different tools to try and find one that everyone had for free, because I appreciate not everyone has an Adobe subscription. Not everyone needs one. Those who do have InDesign will already probably have a fair idea of how to make these changes, but we will include videos on how to rebrand everything for yourself. The emails are text, so you can obviously edit those as you like. And best of all, we’ve given UK and US English variations, so sure. So you just.
Lee:: Wrote it in an American accent.
Matt Davies:: I put my big cowboy hat on and had a go, but, um, no. Oh that’s.
Lee:: Terrible. You can’t say that all Americans wear cowboy hats.
Matt Davies:: So I know, I know Kyle does. So I kind of blame everyone. I sort of base every opinion on Kyle. So, uh, who runs.
Lee:: A great group? You should check that out with his mate Matt. Uh, at the admin bar. Go ahead and check that one out, guys as well. We’ll put a link to that in show notes. Sorry. Carry on.
Matt Davies:: That’s okay. Now all of all of us. All I was going to say was, um, we’ve got localized English. So for you and I, um, if we see the word optimize, I don’t know if it annoys you if you see a Z in it as an English person.
Lee:: No, I love it. Okay, so I’d rather that because I’d rather it all just spelled everything the same.
Matt Davies:: Oh, I’m obviously preaching to the wrong crowd, so I’ll. I’ll carry on with my own, uh, my own sort of crusade. All right.
Lee:: I’ll introduce you to my business partner. You and him can just talk about grammar all you want and just have a great time. He’s so often correcting me, it’s ridiculous. So, uh. Yeah, he copies and paste stuff back to me in WhatsApp corrected. I’m like, dude, we’re having a quick conversation. Stop it. So then if I ever spot a spelling mistake that he makes, I’m like, yes, and all over it for the rest of the day, I can see that.
Matt Davies:: That’s a week’s worth of screenshots of you.
Lee:: Absolutely, mate. Anyway, I love hanging. I love hanging out. Love having a chat. Thank you so much for your time. This is fantastic. Remember folks, you can check out all of the links in the show notes if you’re interested in the product. If you’re not, that’s also fine because this has been a highly valuable episode just to help us to understand and kind of deep dive into what a funnel is. You know, the funnel being explained to us as those stepped process. The funnel isn’t all of the different tools necessarily. The funnel is helping to attract people, helping them to understand that they have a problem. Um, unpack that problem, help them to see what the solutions are, and present you as that solution to help bring them on that journey. The funnel is there as well, to stop from that feast and famine lifestyle that many of us agency owners have had to go through over the years. Where we get business in, we then work like crazy for a bit and then oh crap, we realize we need to start selling websites again, and then we start making poorer and poorer decisions, getting worse and worse work. And then this is just this ever feeding cycle. So we need to put something in place. And we’ve learned the importance of putting something like a funnel in place. And you can design this yourself. Perhaps your industry is not going to be for what Matt covers. And that’s also totally fine. But I hope in this episode you’ve understood the importance of having something that can be running, um, that will complement your business and help to attract people to you, Help people to understand their problem and bring them to you as well, so that you can get out of that feast and famine cycle. And of course, finally, if any of these funnels funnel PACs are of interest, you can check out funnel PACs SEO also as well. I think kind of as an added benefit, we kind of learnt a of some of the things that we can put into our own funnels if we’re just going to go ahead and design our own, which would be the lead magnet landing page, a thank you page, having some sort of nurture email campaign and all of those sorts of things. So again, if you’re not going to be using funnel packs by Matt, then certainly we’ve learned loads of really valuable stuff in this episode of the sorts of stuff that we could be including in our funnel. So Matt, you have added loads of value. I appreciate you as well telling us about your product. I wish you all the best with this. I know it’s a new product and I’m excited to see where this goes in the future. And I’m looking forward to receiving my, uh, my first funnels as well. So all that’s left for me is to say is get lost going. Off you go. I’m messing, I’m messing. Lovely lights mate. Thank you so much for your time. Have a great day.
Matt Davies:: Thank you mate, it’s been an absolute pleasure to talk to you. I hope you have a wonderful day as well.
Lee:: You make tea and enjoy your coffee and you wander around Chichester whilst I do that. On on. Yeah, go to the small church next to the music. I know, I know Chichester, you know, I’m practically local now. I’ve literally explored it on street maps. I could probably I’ll meet you by the music shop and I’ll know where you mean.
Matt Davies:: Well, what we’ll do is I’ll go and stand in town really, really still. And we’ll hope that the Google van is coming post right now. And in the year or two, you can go on to Google Maps and you’ll be like, there you are. Uh.
Lee:: As long as you’re not that poor dude who got caught on, caught falling backwards down the stairs. Did you see that? Oh that’s.
Matt Davies:: Amazing. Yes. Yeah, that was what that was. There’s there’s some really funny ones, like there’s an old chap in a toilet in Australia, you know, the, the outside toilets. He sat in an old wooden toilet reading a newspaper. Oh, well, um, a couple of guys chasing the van and flippers, um, and then a whole town that made it look like there was a weird, fair going on. And every every picture as you go down this road is a different strange thing happened.
Lee:: Oh, that’s epic, I gotta go.
Matt Davies:: So much fun.
Lee:: Procrastinate for a bit and go and find that. So, uh. That’s awesome. Yeah. Anyway, all right, let’s do a good bye for sure, then. Thank you very much, mate. Have a wonderful day. And take care. Cheerio. And that wraps up today’s show. Now, if you were not at Agency Transformation Live, then don’t worry. We’ve got a whole load of pictures you can check out Agency Transformation Live, or go ahead and check out our Facebook profile facebook.com/agencytransformation and check the show notes. It was phenomenal. We had a great time and if you were there, thank you so much for supporting our event. We can’t wait to see you in 2020. And of course we will see you in the next episode.
