Podcast – Trailblazer FM

Don’t be an Agentic AI Agency

Lee Matthew Jackson — Tue, 08 Sep 2026 12:09:29 +0000

AI is amazing. I use it daily as a sounding board, a bug finder or fixer, to summarise meetings, create action lists and more. As someone with (self-diagnosed) ADHD, being able to have AI create notes and actions for me is a “game changer”, as the cool kids say. However, I am disappointed that some folks I’ve really respected are now touting the “Agentic Agency”. Replacing humans…

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Build what you know

Lee Matthew Jackson — Fri, 27 Mar 2026 12:43:57 +0000

Dan and Nathan jump on the show this week to share with me their pride and joy, PodcasterPlus Blocks. A WordPress plugin that lets podcasters build customisable, automated podcast websites using modular blocks that pull content directly from RSS feeds, enabling design freedom without having to rely on third-party player embeds. Some of the best products are born out of a problem the creators…

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The forgotten many

Lee Matthew Jackson — Mon, 23 Mar 2026 10:06:07 +0000

Accessibility is often an after thought to a web build, even considered optional. We assume that most people are able to access our content and at best slap on a third party accessibility widget to tick a box. Gen Herres, my guest today, challenged several of my limiting beliefs… She also smashes the perception that Accessibility is only something that folks with big budgets can do.

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Form and function

Lee Matthew Jackson — Mon, 23 Mar 2026 08:22:51 +0000

What do you normally sacrifice when delivering for a client whilst trying to stay within the budget AND meet deadlines!? Look, we’re all small businesses here, how on EARTH do we deliver quality without overwhelm? I am sure we’d love nothing better than to tinker till we hit perfection but that aint gonna pay the bills right!? What if there was a way to do it all tho!? Sam Sayer is here to…

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Marketing till you drop

Lee Matthew Jackson — Thu, 12 Feb 2026 08:56:10 +0000

I can’t doomscroll for 5 seconds without some “marketing guru” telling me what I should be doing to market my business. It’s bloody exhausting! You might remember I burned out trying to do everything back in 2023 and I nearly closed down this very podcast as a result! Rob Cairns is a long time friend of mine, who’s championed both my mental health and the work I do with the podcast. I asked him to…

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More than just a “WordPress”

Lee Matthew Jackson — Mon, 09 Feb 2026 09:32:11 +0000

Posts, pages, categories, media, WordPress has you covered. But when it comes to complex builds where do you turn? Great Opomu suggests… WordPress!? Whaaat!? Well I happen to agree if I am honest, I was saying this in 2016! WordPress and the ecosystem has done a LOT of growing up since then. The code base has matured, there are epic tools out there for rapid application development and the…

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What you do isn’t the niche

Lee Matthew Jackson — Thu, 15 Jan 2026 13:36:56 +0000

When asked what you do, what do you say? “I build websites” or “I am a web developer”. Heck even “I build websites in the XYZ industry”. Sounds nice and nichey right!? Well maybe not. Alex Curtis joins us today and shares his own experience of niching down. He shares what he does, who he does it for and the all important ingredient that defines your business, the end result.

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Uno reverso niche-o

Lee Matthew Jackson — Wed, 14 Jan 2026 11:28:19 +0000

I having banged on for years about niching down have to admit that today’s epic guest, young Adam Lowe is right when recommends we consider becoming a little more generalist! Why? Because like it or loath it, AI, machine learning, automation and other tools are making building websites a commodity and we might wanna consider become the “glue” that holds our client, their team and systems together.

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Why most WordPress devs are musicians

Lee Matthew Jackson — Wed, 14 Jan 2026 10:29:05 +0000

“Why are most WordPress developers musicians” was a throw away comment from Zack during a random online natter. What was likely meant in jest sent my mind in circles. If it was a movie you’d see flashbacks of all the podcasts I have done in the past and behind most folks being interviewed, hanging on the wall would be a guitar, or a keyboard nearby. “YES…. WHYYYYYY”…. and with that I invited the…

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How to get unstuck

Lee Matthew Jackson — Thu, 11 Dec 2025 13:36:20 +0000

Feeling stuck, and don’t know how to get… well… unstuck!? What does stuck even look like? How do you know you’re stuck? Why is this opening so confusing? What’s with all the questions? Let’s face it, running a creative business is hard work. We wanna do that thing we love (be creative) but we own a business. The business has SO many demands on our time and attention that we can no longer…

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