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Kylie Martin Creative – #AgencyLife

Kylie Martin Creative – #AgencyLife

Lee Matthew Jackson

August 7, 2018

Meet Kylie Martin from Kylie Martin Creative. She runs her own creative digital agency from her home office. They offer unique bold branding, print media and web design to small and large businesses who want to look and feel professional.

Agency website – click here

Social Media

Facebook – click here

Transcript

Note: This transcript was auto generated. As our team is small, we have done our best to correct any errors. If you spot any issues, we’d sure appreciate it if you let us know and we can resolve! Thank you for being a part of the community.

Verbatim text

Lee:
Welcome to the Agency Trailblazer Podcast. This is an Agency Life episode coming to you every Wednesday and Friday, where we interview an agency owner from around the world, asking them the same questions because we’re all different, but we’re all the same. So let’s listen and learn from each other. This podcast is brought to you by the agency trailblazer Community? Is agency life stressing you out? Then? It is our mission to help you build an agency that you love. We’ve created a community which includes the Agency Reset roadmap, that will allow you to get your agency back on the right track. We also have lots of noble, straight to the point, easy to consume workshops. We have a thriving community of other agency owners, and we all wrap up every month with a mastermind call with myself and sometimes a special guest where we unpack your questions. For more details, check out agency Trailblazer Comm. Welcome to another episode of Hashtag Agency Life. And today we have on the show Kylie Martin, how are you?

Kylie:
Hi. G’day, mate.

Lee:
Oh. No way. Sorry you had to put that one from Australia. Um, I’ve got all of the, uh, fake Australian accent out of my system with Kylie just before we hit record, which is good. So I don’t offend, um, all of Australia with my terrible accent, so. But yeah, it’s really nice to have you on the show. You’re a great contributor to the Facebook group as well, so it’s really nice to have have you on and find out about your agency. So shall we dive in?

Kylie:
Yeah, let’s do it. Let’s go. Let’s do this. So, so happy to be here. Thanks, Lee.

Lee:
No worries. Okay. Oh, that was a slight Australian ism there, wasn’t it? Right. Okay, so first question is, tell us the name of your agency and what it is that you do.

Kylie:
Sure. Well, my the name of my agency is Kylie Martin Creative. So, um, from that, um, basically, I create awesome things for small to medium businesses. Um, print design, web design, um, any graphic design, logos, that type of thing. So. Yeah.

Lee:
Awesome. And if we were going to have a nice barbecue celebration for your birthday.

Kylie:
Bag on the Barbie. What?

Lee:
You could do that, of course. And a few beers. A few fosters. What would your birthday be? And how old is your agency? That’s your birthday of your agency?

Kylie:
Yeah. Of my, um. So. So that’s a little bit of a hard one, because I was actually, um, dabbling with a few clients, you know, probably before I actually really started, um, and was doing a few things on the side for friends. And then before, um, I actually really started, um, then I had my third baby and just decided, you know what? I need to do this for myself. And, um. Yeah. So it was about 2013 when my youngest son was about 12 months old. That. Sorry. 2015? Um, yeah. When I decided, um, you know. Yeah, I’m going to take this seriously and, um. Yeah, get a few more clients on board and and find some friends online. So. So you’re all.

Lee:
In. Birthday party is like three years, but you’ve actually been doing this a lot longer.

Kylie:
Yeah. Yeah, I have been I have been I, um, when I left school, basically when I was in high school, all I wanted to do was create and design CD covers for rock bands. Um, not quite sure why, but, um, that was my love. And, um, then I went on and did, um, over in Australia, we call it an apprenticeship or a trade, um, in graphic design and pre-press graphics. Um, so I worked in newspapers for a few years and got to learn the trade in print media, which was, um, fascinating. And I loved it. And I loved the smell of ink and, um, you know, and listening to the, you know, printers. Um, yeah. Kind of churning away with the newspapers. So, uh, that was. Yeah, my background. So, um, and I also worked at a really, um, yeah, quite a large, um, advertising marketing firm in the city here.

Kylie:
Um, so I live rurally. Um, well, about two hours away from the city. So on a farm. Um, and. Yeah. So, um, my. Yeah. So that’s my background. So when I moved to the farm. So when I met my husband, he happened to be a farmer. Um, yeah, I moved back to the farm and, um, decided. Well, after we had a few children, we were quite serious. Got married, had a few children, and then decided, well, I want to do my own thing. So, um. Yeah, set up my, um, business from home, so. Yeah. Which has been quite.

Lee:
Cool, baby. That’s pretty awesome. Um, on print, by the way, I just bought a new book about how to become Instagram famous. It’s kind of a bit of a joke book. Um, but there are some, like, great advice, but the first thing I did was, uh, gave it a good sniff. I love the smell. I’m glad. I’m glad I’ve met someone who’s like minded. I did it, and Larissa looked at me. Yeah. What are you doing? I’m like, don’t worry. I know.

Kylie:
Yeah I know. Yes. I, um, go into our local, well, our local, um, printer office here, um, which is about 30 minutes or 40 minutes away from me. And, um, when I’ve got to get printing done and pick up for clients, I, um. Yeah, I always go out the back and just, you know, get that whiff of ink because there’s there’s nothing like it. It’s just pure and it’s and it’s gorgeous. So I can see them. Kind of makes my heart away.

Lee:
Guys, quick. Oh, no.

Kylie:
Sorry.

Lee:
Right. Let’s jump into the next question then and learn about your setup. And it’s cool to know you’re on a farm. So how many people are in your team?

Kylie:
So basically, um, it’s just myself at the moment. Uh, but I also I contract out. So, um, I have two people. Um, I’m not a web developer, but I’ve had clients need websites, so I, um, yeah, I just contract out my web development and some design work as well. So, um, because running a family and trying to run your own business as well as you can’t do everything. So, um, as loads of people know. So, um, it’s a lot easier for my sanity to have another, you know, somebody else that I can trust. And who outputs the type of, um, you know, stuff that, that I would send to my clients, if you know what I mean. So. Sure. Yeah. Yeah, that’s really important for the.

Lee:
Design side then. And this is slightly off off from the questions, but I do want to quickly explore it. Um, are you because obviously you’ll be doing kind of the big projects like the branding and the layouts and that. Do you, do you outsource more things like the Artworking, the stuff that’s less, um, that’s time intensive for you, but can be handed out to someone else of a lower skill set? Or are you actually handing out some of the branding stuff for them to do as well.

Kylie:
Um, a little bit of both. Um, I’ve got a really skilled designer, um, in Belgrade who, um, I just said, you know, actually, um, we came together on Upwork and. No, sorry, freelancer. I think it was okay. And, yeah, I just needed something really quick done at some point in time. And I was having a crap time at home, you know, family life. And I just thought I just needed this to get done. And he outputted this, um, awesome thing in InDesign. And when I got the file back, he was working exactly how I would work in InDesign. And I was just like, yep, he’s he’s my man. So, um, the way that, um, we have done lots of projects since has been fantastic. So we just communicate via asana and, um, yeah. And it’s quite a great relationship that I have with him. So that’s awesome. I yeah, I enjoy it.

Kylie:
Mhm.

Lee:
So for the future as you grow your agency it might be through employees or through contractors. Do you think you’ll be looking at always maintaining your home office and having more of a virtual agency. Or would you look eventually to have a physical shop floor?

Speaker 3
To be quite.

Kylie:
Honest with you, Lee. Um, having the home front agency type, um, setup is perfect for me because of running. My husband and I, we also run the farm as well. So, um, this having my own little get up at home is perfect because I can kind of be out, um, delivering lunch to my husband in the tractor while I’m, you know, um, have some work, you know, happening as well. So, um, because for me to actually set up a shop front would have to be, you know, I’d be, um, it’s a 40 minute drive to get to, um, you know, the main town. Yeah. Um, yeah.

Lee:
I always forget how big.

Lee:
How big Australia is.Like, yeah. I’m just out in the countryside an hour away.

Kylie:
Yeah,

Lee:
yeah.

Kylie:
Kind of out in the sticks. Out in the sticks, we would say. But out in the scrub. Yeah. Um, yeah. So it’s just really easy and fantastic to, for me to be able to work around the kids as well. So I usually get up quite early in the morning and, and start my day. But yeah, it’s I find that having something at home is really beneficial for me. And um, just when the, when the internet is working though, so we don’t have that good of internet over here in Australia.

Speaker 3
Come on Australia. Yeah Aussies I know there’s.

Lee:
Actually a slight delay as well on our conversation because of the internet. So if I ever talk over you at any point, it’s just because of the delay. And I won’t mention.

Lee:
I’ve got a 350 megabyte download limit. Sorry. Right now. Sorry.

Kylie:
Yeah, I know, I don’t want to know.

Lee:
I didn’t mention.

Lee:
It out loud. Hopefully. So, um.

Lee:
I apologise for your. you. All right. Well, let’s.

Lee:
Let’s move on then, to your mission. And obviously you’ve been doing this now for around three years. And have you got any particular niche? Do you have like an ideal client that you work with or is it very broad.

Kylie:
Mhm. And this is something that um, yeah. I’ve been chatting with a few friends online with um who are kind of in similar businesses because, and it’s really great to chat to other people about this because it’s not so obvious to you. Um, and yeah, I was saying to somebody that a couple of my clients are from the rural and agriculture, um, sector. Um, but I also have a health and wellness background being, um, a yoga teacher as well. So between my apprenticeship and getting married, I decided to become a yoga teacher, um, which was so valuable to me. And, um, but yeah. So I find that I attract those type of people into my life and attract those type of clients. So and they’re really easy for me to, to help. Um, yeah. So I, you know, it’s kind of two, two, you know, two types of. Yeah, niches, I guess, but, um, two types of clients.

Kylie:
But I try not to turn anybody away, but I don’t say yes to everything either. So, um, it just depends, I guess, who the client is and, um. Yeah, what their requirements are. And if if it’s going to be exciting for me to work for. So, um, if it’s going to be a drag and, and if my gut is saying that. Yeah. Nah, this isn’t good, then I tend not to do it. So yeah, but I’m finding that those people in the rural and agricultural area are just coming to me naturally and same as the health and wellbeing field. So, um, yeah, which is, which is great.

Lee:
The yoga background is cool and we are I don’t know if the episode is live yet, but I recorded it a few weeks ago with Yael from Israel. Um, and she is massively into yoga as well. I don’t know if you know her and we actually talk about half an episode, all about health and wellbeing and yoga and the benefits of it as well. So I think that podcast is coming out like in a couple of weeks time, or it may even be out by the time people are listening to this. So I’ll make sure I update the show notes to put that in so everyone can check that out. Because I’m I’m massively into trying to work out how the hell, as a web designer and a web developer sat at my desk all the time, how the hell I can actually improve my health and wellbeing. But we won’t go down that rabbit hole. We’ll save that for another episode. And let’s move on to the.

Lee:
Next question. What do you feel the main problem is that you solve for your clients?

Kylie:
Um, I guess for me, um, a lot of my clients come to me going, I have no idea what to do. I need a logo or, um, I need a print brochure set out properly, and I need it in a few days. Um, so I tend to make them look good, um, and make them feel professional. And, um, by having that, they feel really good about themselves and about their business. So, um, yeah, I feel like I’m just kind of helping them by, um, yeah, making them look good instead of spending hours, you know, trying to work out how to bloody use Canva or something. You know, another programme like that where I can just. Yeah, we can just quickly knock up stuff. So, um. Yeah, it’s really easy for me to help them look good. So.

Kylie:
Yeah,

Lee:
it’s true, isn’t it?

Lee:
When we’re, like, looking and getting changed and trying something or new at a shop and then we’re like, oh, that t shirt actually makes me look good. It makes a completely different mindset, doesn’t it? And then I’ll wear that t shirt to death because I think, oh, it made me look good, which everyone will know. I really like the one with flowers on it, because I think I’m in practically every picture. But it’s the same, isn’t it? With business, if we’ve presented them in a way that looks really good and professional, it absolutely changes the mindset of the business owner.

Kylie:
Oh, and it does with you. And it really does. Absolutely. Yeah. And when I’ve got a client that just says, look, we just need you to lay out our presentation for us, we’ve got a, you know, um, yeah, a massive meeting, blah, blah. Um, in a few days time, please. Can you do that then? I know that they’re so confident in what I can do that that’s going to make them feel good. Yeah. To their clients. So, you know, um, which is really good. So, yeah, I love doing that. I love pleasing them in a way that makes them feel good. Um, yeah. And feel good. Lovely feelings.

Lee:
All the all the lovely feelings. Hi. My name is Kyle. I make you, uh, look good and feel good and make more money. I guess you always have to throw that in. All right, let’s talk about money. Let’s talk about marketing. And how do you generate leads for your business?

Kylie:
So it’s really interesting because, um, I don’t really do very much with that. I just post a few things on my Facebook page and, and that type of thing, and it’s usually word of mouth. It’s usually for me it’s referrals. Um, and it’s a client that knows some, you know, somebody that knows me, um, and knows that or they’ve seen something of mine. And, um, yeah, they’re like, oh no, we need we need you or we didn’t know about that. You did this before. So yeah, it’s um, usually just a Facebook referral or a referral. So, um, yeah, at the moment I haven’t gone down that hole of, you know, doing Facebook ads or anything like that. It’s just really word of mouth, which I’m really lucky to have.

Lee:
So that’s good. Yeah. That firm foundation of, of good past clients who will then continue to refer you. So it sounds like you’ve got the two channels, you’ve got the stuff you’re posting on social media, which is obviously helping educate people as to what you do and why they probably need whatever it is you do. And then you’ve also got that ongoing referrals. And I think for for a lot of agencies that are just starting out, it’s probably quite difficult at first and they have to try and explore a whole load of avenues. But like you, we have the ongoing referrals now where we’re just they’re just naturally come into the inbox. And when I start to worry, thinking I’ve got nothing in the pipeline and then an email comes in the next day, you should meet Terry.

Kylie:
He’s absolutely like,

Lee:
oh, phew. Good.

Lee:
Awesome. I don’t need to do Facebook ads.

Lee:
Hallelujah.

Lee:
Yeah. All right.

Kylie:
Isn’t it? It’s lovely.

Kylie:
It’s lovely that that happens.

Kylie:
Before you say no, you say no to a potential client, which your gut was telling you not to work with. And then this beautiful one with a with a lovely budget comes in and and an ongoing budget and. Yeah, you just think. Yeah. Wow. We need just one more review or two.

Speaker 3
Or more of.

Lee:
A nail on the head there as well, with an ongoing budget. That’s that’s very important because a lot of us as agencies will make the website and then hand it over. But actually, if we can create an ongoing relationship over time, that’s actually a much more valuable relationship, both for the client but also for us as well with regards to finance, etc.. So, yeah, we’re going deep here.

Lee:
This is good.

Kylie:
Sorry. Yes. And and educating them. I love to educate the clients because they have no idea that, um, their website needs to be maintained after it. You know, you kind of hand over the website and then kind of like. Oh, what? You know what? What do you mean? It needs to be backed up. And, um, so it’s fantastic that, um, yeah, I kind of love educating them in that way and nurturing them to kind of, um, you know, come on board for, um, yeah. You know, like a monthly plan and, and that type of thing. So, um, which is, which is great.

Lee:
So awesome.

Lee:
So you can choose how you answer this question. It’s a very broad question. And quite often we tend to go very deep. But how do you measure success. And that could be for your business or just for you personally I don’t know how you measure it, but whatever gives you the warm and fuzzies and you’re like, yes, this is good. What would that be.

Kylie:
Sorry. Yeah. I guess for me, Lee, um, for me to measure success is, you know, helping and pleasing other clients and hearing them, um, talking about my relationship or how they’ve had a relationship with me or, you know, I’ve done some work with them, and they’re so proud of it. Um, but also and it’s also about family life, too. So and balancing that out for me. So, um, I’ve got the home office, so my four year old doesn’t go to school yet, so he’s at home, um, a lot. And so I get to I get to be with him a lot as well. So, um, and go off and play with him or be in the tractor with my husband for an hour while he’s sitting on there. So, you know, I that’s what it’s all about for me. It’s not about slogging away and and working really hard. Long nights or early mornings or whatever. Um, yeah. It’s about. Yeah, and not about the money either.

Kylie:
It’s just about the way of life and the well-being that it brings to me. So that I’m. I’m really lucky that I can still, yeah, do what I love to do. So while having a family, you know, um

Lee:
Such a cool answer. Very similar as well. Kyle Van Dusen was on agency life a few weeks ago, and he was talking about where he part of his measure of success is being able to take two hours at lunchtime to go for a walk or go to the play area with his children. And I’m just like, yes.

Lee:
Yeah, you know success is not all those.Numbers and metrics. And have we grown a certain percentage this.Year? It is. How much time have I actually had with the family.

Kylie:
Absolutely. So yeah. Yeah, it’s such a big thing and it’s such a big thing in my life. So um, and that, you know, kind of overweighs the amount of money or, you know, chasing that next client. Um, so for me, yeah, it’s about the wellbeing and, and. Yeah, kind of balancing that out together. So that’s how I would measure it anyway. Mhm.

Lee:
Well let’s, let’s get a bit serious now and, and we’re going to have a confession if you don’t mind. And it’s only me and you and maybe a few thousand listeners. And what do you feel the biggest problem is that you have as, as a business.

Kylie:
Mhm.

Kylie:
Now I was chatting to a very good friend of yours the other day about this and um, um, Imogen and yeah, I chat with her a little bit and we were talking about imposter syndrome and um, not being good enough. So. And I struggle with that all the time. Um, and to be perfectly honest with you, Lee, I woke up this morning and I said to my husband, oh, I get to have my interview with Lee tonight, but I so want to cancel. I’m not good. Like, I just can’t do this, I.

Lee:
Oh, no.

Kylie:
Like, seriously? Yeah. And that is, um. Some. It’s something that I battle all the time. And, um, it’s just one of those things, I think. Um. Um, yeah, I think any small agency or small business owner has that within them, and I think it’s just a natural thing that comes out, and it’s overcoming that and stepping and rising above it. So and it was great that I could actually verbally say that to him this morning. And, um, so it was great because we could talk about it and I’m like, no, of course I’m not. I’m not. I’m definitely not cancelling. No way.

Lee:
Good. I didn’t I can do yeah.

Kylie:
I can do this, you know and and I’m, I am worthy and I am good enough. So, um. Yeah, I think that is just. Yeah, it’s just one of those things. Yeah.

Lee:
Three years into podcasting, though, every single episode I ever record, I get really, really nervous. Like, even before this, I get nervous. It’s just this natural feeling. Yeah, I know it’s ridiculous, isn’t it? I get nervous, I want to do a really good job. I don’t want to screw it up. I want to make you look good and and promote you at the same time. Very often I have guests and I think my guests are, well, cleverer than me. What the hell am I doing interviewing them? Do you know what I mean? So I get it all the time. It’s this constant battle. So the struggle is real. Hashtag. The struggle is real.

Kylie:
Absolutely. The struggle.

Kylie:
Is real. It is real.

Lee:
Yes. Let’s talk about wellbeing.

Lee:
Let’s talk about wellbeing.

Kylie:
Yeah.

Lee:
And I’m these are the two questions that I struggle with the most. And part of the reason why agency life exists is I’m desperate to learn off everyone else as, as as is everyone else who is listening. And you’re at home. Um, so your business is at home. It’s obviously harder to escape that. Um, and also, I don’t know if you’re wired the same way as me, but perhaps you’re thinking often about the business. Maybe when you’re not even in the office, how do you personally switch off?

Kylie:
This is something that I’m learning, like.

Lee:
Okay, good. Teach me. Yeah.

Kylie:
It’s something that, something that I’m, I’m learning and, um, obviously having my yoga background, um, you know, I’ve, I’ve come from experience of meditation and, and that type of thing. Um, and when you have a family, you know, you’ve kind of got to find that time for yourself. So putting a business on top of that as well is really hard. Um, so the way that I have been able to do it is to set my times. Okay. Children, walk out of the door here at 830. I’ve got three kids. They walk out at 830 in the morning to go to the bus. Um, and when my little one thought, he’s four, he goes to pre-school. So that’s, you know, I start at 830 and they get home at 330. So from 830 to 330 is when I dive in and, you know, 330. That’s it. Like, I’m I’m down tools stop email, stop everything. And, um, I try not to look at my phone until like my phone, meaning my emails or my messages until, you know, the kids hop off to bed.

Kylie:
So. And some some nights if I don’t have a job on if there’s a job on with a due date or anything like that. Um, yeah. I don’t generally. Yeah, touch base until the morning. So I’m a bit of a morning person to Lee. So, um, rising early, so about, you know, 4:45, 4:30, 4:45. My day starts. Um, and that is my productive time, too. So I always have.

Kylie:
Yeah. Yeah, I love it. So, um, that time. But I also have about half an hour where I do some, um, you know. Yeah, some breathing, some meditation, some, um, time just for me in the morning just to sit and, um, re-evaluate, like, you know, what is happening here, what is going on. And, um. Yeah. So I really like the Wim Hof breathing I’m into at the moment. So, um, yeah, that’s quite a good one. If you want to, um, get onto that. Lee.

Lee:
I’m totally going to Google that after the call.

Lee:
Um, yeah, please do, I will. It sounds cool.

Lee:
Anything like that, it’s I’m literally trying a lot of stuff at the moment, so that would be really good. Now then this.

Speaker 3
This isn’t.

Lee:
Meant to be a personal question. I kind of realised kind of several episodes in that this might be quite a personal question, but it’s how do you stay healthy? Because right now I’m actually carrying a little bit of extra weight that I shouldn’t be. I need to lose a bit. I’m always sat at my desk, and I have.

Lee:
zero. Motivation at the moment to go to the gym. And my wife’s like, she she she said yes to marry me when I was £250. Um, I’m now £190.

Lee:
And there is absolutely no reason for me to actually lose weight because she loved me when I was a fatty. So, um, I’m trying I’m trying to work this one out, too. Do you have any tips on staying healthy? because you are obviously.

Lee:
Like, I mean, you are on a farm. That’s lucky. It’s a bit of exercise there. Yeah.

Kylie:
Absolutely.

Kylie:
Um, yeah. No, we love Hayley. We are a bit lucky to have my. My husband is, um, a little bit crazy with, um, you know, being healthy and fit, so, um, we kind of work together, and we’ve got our own gym at home here. We’ve set up with, um, with weights and stuff like that. So, um, my kids are right into, you know, going out and climbing trees and finding the nearest thing that they can do chin ups on. So, um, you know, it’s just one of those things that we’ve got going on here at the moment that.

Lee:
Sound like The Incredibles.

Kylie:
Yeah.

Kylie:
It’s kind of like.

Kylie:
Ninja Warrior, you know, Ninja Warrior type stuff.

Lee:
Yeah.

Kylie:
Um, but it’s, uh. Yeah. I love finding time to jump into the gym just to do some, um, some strength training, which is wonderful. But one of my key things that I’ve really learnt in the last couple of years is my diet. So and that is mainly, you know, keto, a keto diet, um, low carb, high fat. So I found that cutting out the carbs for me is, um, really beneficial with, um, yeah, with kind of staying healthy, but also, um, the brain fog. So when you become a mum, you kind of, you know, you get getting it from everywhere. And, um, yeah, keto has been a huge thing, um, the keto diet for me. So Google that because that’s awesome.

Lee:
My problem is I love pizza, I love pasta, and I love bread.

Kylie:
Oh. So yeah, I’ll struggle the thing. Yeah. No, the.

Kylie:
Thing for this lady is that, um, you know. Yeah, we’re kind of cutting out the carbs, but we own a farm, and, um, we farm, you know, quite a bit of, um, wheat and barley and.

Kylie:
So, you know, but that’s for beer. For beer?

Lee:
Oh, yeah. We have to have that. Yeah, yeah. Although I’m having.

Lee:
A no beer. August. I don’t think that exists, but I finished off my beer yesterday and I’m like, right for the rest of August. No beer. At least that’s one positive decision I can make, because I usually have one beer a night in a weekday.

Lee:
Because I’m like, oh, I’m tired, I’ve had a busy day. I’m going to have a beer and sit down. And then.

Kylie:
I’m thinking, well.

Lee:
That’s like 200 calories a night that I could probably cut out right there.

Kylie:
Um, but but it helps you.

Kylie:
Sleep, right? It helps you sleep?

Lee:
Yeah.

Lee:
What? The beer? No, I drink loads of coffee, I don’t sleep.

Lee:
I never sleep. No I do. Um. I’m one of those.

Lee:
Persons that when you get into bed and hit the pillow, that’s it. I am literally out.

Lee:
Douche. Yeah, I know my wife because I.

Lee:
Literally she’ll say good night and then I’ll start snoring.

Kylie:
Yeah, I am actually, I’m with you on that because my husband’s always like, I can’t believe how you go to sleep just like that. And I’m like, well, I never know when I’m going to be woken up, you know, with three kids, I need sleep. So yeah. Boom. I’m out. Sorry. Yeah.

Lee:
Well, we’re coming in to land.

Lee:
Now, quite literally. And our last question is, and you have to be really strict with yourself and only pick one tool, um, and not say several things. But if you can think of one tool, be it software, your pen, your keyboard, whatever that you feel is being instrumental in the success of your business.

Kylie:
Yeah. So, um, last year I discovered this awesome. Um, yeah, CRM software called Dubsado. Yes.

Kylie:
And, um, yeah, we use it to.

Lee:
Life changing.

Kylie:
Hashtag. Yeah.

Kylie:
Yeah. It is so life changing. Hashtag. Life changing. Dubsado. So I love it. And look, that has made me look, um, really professional when I’m sending out contracts and proposals. Um, and, yeah, just the workflow and all that that you can build into dubsado is just incredible. So that has really helped me. Um, yeah, in my business. So I can’t wait till they introduce a few, um, you know, things all the time.

Lee:
Well, they’re looking at.

Lee:
Um, they’ve got a new design coming up. Um, they’re also going to improve all of the accounting and allow us to integrate with the banking software, etc. because the more they do of that, the less I’ll need something like QuickBooks. And then hopefully I can move fully over to Dubsado because it’s just their bookkeeping section is is not great, but everything else, like you said, the workflow, sending. Proposals, getting reoccurring payments, remembering that you have leads and nurturing those leads. It covers everything.

Kylie:
Yeah, absolutely.

Kylie:
It’s bloody fantastic. I’ve um I’ve got it set up. So it goes. So it goes into my, you know, um, links from my website. So the leads just come straight into that and it’s got the form set up on my website and go straight into, um, dubsado. So yeah, I never miss a lead and I can nurture him in that in that programme. So yeah. Love it. That has been, you know, the most I love it. Yeah. Yeah.

Lee:
Dubsado we’ll put a link in the show notes. Guys. You got to check it out. It does look a little better as of recording today. Um, Dubsado does look a little beta still, because it’s a fledgling product. Probably two years old. Um, but they are, you know, they I think they’re rebranding and they’re coming out with a newer, more slicker look, but that doesn’t matter, because the actual functionality is what won me over. And being able to run the business because I tried Salesforce, I trialled Activecampaign all of these different, really big suppliers, but none of them think like creatives, whereas Dubsado is for creatives.

Kylie:
Yeah. Yeah, absolutely. Like an editorial assistant? Yeah. Yeah.

Kylie:
I know we can kind of talk about that for ages. Lee. So, yeah.

Lee:
No, let’s do a whole episode about Dubsado.

Kylie:
Get me on to do that, I love it. Yeah. No, look, I am bang on about that all the time, so, um. Yeah, I love it. So I’m really glad that I found you that can that also uses it. So we might be able to. Um. Yeah. You know.

Lee:
I don’t know. We’ll collab. We’ll do, we’ll do something. Yeah. Well, yeah.

Lee:
This has been awesome. You’re. I love your accent, obviously, because you’re from Australia and it’s just the best accent ever. I also love South, you know, southern, like Texas accents in America as well. So if anyone’s got an accent like that, get on the show. It’s just the best thing ever. I could listen to you all day. Um, thank you for your time. Thank you for your story. I’m jealous of your gym. I’m jealous of the farm. I’m just basically jealous of everything you described. And you’re very inspiring. So I’ve really, really enjoyed learning from you. So have a wonderful evening.

Lee:
No worries.

Kylie:
Yeah. Thanks so much. Take care.We will see in the group.

Lee:
Bye bye.

Kylie:
See ya.